We're looking for a strategic and hands-on Senior Retention & Lifecycle Manager to lead how we engage, activate, and grow customer value over time. This is a critical leadership role with end-to-end ownership of our lifecycle marketing engine - from onboarding to churn prevention to reactivation. You'll design and deliver high-impact, data-driven journeys that increase customer lifetime value (CLV), reduce churn, and power our next wave of sustainable growth.
You’ll work closely with product, engineering, analytics, call center, and growth teams - and play a key role in building Renmoney’s portfolio management capabilities.
Key Responsibilities- Own and evolve our full-funnel lifecycle marketing strategy: onboarding, engagement, upsell, reactivation, win-back, and loyalty;
- Build high-impact journeys across email, push, SMS, WhatsApp, in-app, and telesales - mapped to behavior, risk profile, and product use;
- Design segmentation and targeting logic that supports personalization at scale, including persona-based, behavioral, and predictive models;
- Deploy AI-powered automation for real-time triggers, churn risk scoring, upsell modeling, and dynamic content delivery;
- Optimize customer journeys through experimentation (A/B, multivariate, holdout groups) with a focus on LTV, retention, churn, and CAC payback;
- Own CRM infrastructure (Customer.io, Mixpanel, Salesforce, etc.) and coordinate with engineering/data to streamline workflows and data quality;
- Collaborate with performance, brand, and product marketing to ensure consistent messaging and full-funnel customer experience;
- Establish and track lifecycle KPIs - from conversion to revenue per user - and report performance to executive stakeholders;
- Build and mentor a small but powerful team of lifecycle marketers, CRM analysts, and automation specialists.
Requirements
- 3+ years’ experience in lifecycle, CRM, retention, or performance marketing - ideally in fintech, e-commerce, edtech, or DTC SaaS;
- Proven ability to scale lifecycle programs using marketing automation platforms (Customer.io, Braze, Iterable, Salesforce, etc.);
- Strong command of data - from segmentation to cohort analysis to attribution; familiarity with Mixpanel, GA4, CDPs, and Looker/Tableau;
- Experience with AI/ML in marketing - personalization engines, churn models, LTV prediction, or content automation;
- Ability to partner with Product, Data, Growth, and CX to drive measurable business outcomes;
- Excellent project management and communication skills;
- A bias for testing, learning, and execution - and a track record of building systems that scale.
Benefits
- End-to-end ownership of a core strategic pillar: lifecycle and retention marketing;
- Remote opportunity and flexible working hours;
- Opportunity to build portfolio marketing from the ground up, in collaboration with a forward-thinking CMO and data-driven leadership;
- Access to top AI tools, marketing stack, and experimentation resources;
- Flat, collaborative culture where speed, learning, and creativity are valued;
- Competitive salary, paid vacations and additional day-offs.
Top Skills
What We Do
At Renmoney, we believe finance should be simple, useful and accessible to everyone.
That’s what makes us really passionate about leveraging data driven insights to help us understand you better and build useful financial products for your personal and business needs - like convenient loans to help you do more today, savings to keep you on track for your goals and investments that’ll generate more money for you.
We run a hybrid work model with some of our employees working fully remote and others working remotely and coming into the office a few times a week.
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