Senior Lead Generation Marketing Manager (Remote)

Started in 2016, FreedomCare is a Healthcare company that is innovating and revolutionizing the way home care is delivered. We bring dignity and support to patients needing care in their homes and to the caregivers who care for them. We’re the largest consumer-directed home care agency in NY State, and are continually expanding our areas of focus including operations in other states and tech-based innovations.  

We pride ourselves on our values which drive the level of care that we deliver to our patients:

• Here For You (An attitude of service, empathy, and availability)
• Own It (Drive and ownership)
• Do the Right Thing (High integrity)
• Be Positive (Great attitude and a can-do positive approach to challenges)

Join our team and make a positive impact on the lives of others! We are looking for a Senior Lead Generation Marketing Manager for our team.

This role is remote with potential travel to our main office in Lake Success, NY and/or the FreedomCare hub closest to you for meetings and/or collaboration.

Position Overview:

This role will be dedicated to marketing results in specific states, working with internal Marketing resources and requires a deep understanding of direct-to-consumer marketing techniques, campaign management, response data analysis, and consumer behavior, with the outcome resulting in increasing the customer base.  

• Key accountabilities include developing, executing, and optimizing marketing strategies focused on lead generation, customer acquisition, and retention

Everyday Responsibilities Will Include:

• Strategy Development - Determine the appropriate advertising and marketing content for channels such as Linear TV/radio, print, direct mail, and social media
• Campaign Management - Plan, launch, and manage multi-channel lead generation campaigns
• Funnel Performance and Conversion Optimization - Monitor and analyze marketing funnels to identify drop-off points and recommend improvements to increase conversion rates
•  Analytics and Reporting - Track and analyze campaign performance metrics to measure effectiveness and ROI
• Budget Management - Monitor advertising and vendor budgets, adjusting as needed to meet lead and cost-per-acquisition goals
• Vendor Management - Manage relationships with external vendors and partners, including agencies, independent design contractors, printers, and media buyers 
• Compliance and Best Practices - Ensure all direct response marketing campaigns comply with industry regulations and best practices

Ideal Candidate Will Have:

• Bachelor’s degree in marketing, Business, or a related field; MBA or advanced marketing degree preferred 
• 6-8 years of experience in direct-to-consumer marketing with a focus on customer acquisition and retention 
• Proficiency in marketing automation platforms, CRM systems, and analytics tools
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Should have a track record of managing direct response campaigns across channels, including Linear TV/radio, direct mail, email, digital advertising, and social media
• Requires creativity and strategic thinking, as well as the ability to collaborate with channel partners to execute marketing campaigns that drive customer engagement, revenue, and market share
• Ability to craft compelling messaging to maximize customer acquisition

Why work at FreedomCare?

We are here for you and committed to providing a best-in-class employee experience. We offer competitive compensation, medical benefits, retirement plans, wellness programs, fun company events and ongoing learning opportunities to grow your career.

This is a place where your voice matters, where we build great relationships, and your work has meaning and a tangible positive impact on others!

 At FreedomCare, we celebrate diversity and are committed to creating an inclusive environment for all employees. We are an Equal Opportunity Employer and do not discriminate based upon race, religion, color, national origin, ancestry, age, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, status as a protected veteran, status as an individual with a disability, citizenship or immigration status, or other applicable legally protected characteristics.