Senior Lead Generation & Affiliate Marketing Manager
Department: Marketing / Lead Acquisition
Reports To: Head of Operations
Role Overview
The Senior Lead Generation & Affiliate Marketing Manager owns the top-of-funnel acquisition strategy for a tribal lending portfolio. This role is responsible for sourcing, scaling, and optimizing high-intent loan applications through affiliate partnerships, lead networks, and real-time bidding systems. Success is measured by the ability to consistently deliver compliant, high-quality leads at optimal cost while navigating the regulatory nuances of tribal lending.
Core Responsibilities
Affiliate & Publisher Sourcing
- Identify, recruit, and manage a high-performing network of third-party affiliates, publishers, and lead generators within the consumer lending space.
- Build long-term, volume-based relationships with top-tier partners to secure consistent, scalable traffic.
- Maintain ongoing communication to optimize placements, creative alignment, and performance incentives.
Ping-Post & Ping Tree Management
- Own the technical configuration and daily optimization of Ping-Post and Ping Tree environments.
- Ensure real-time bidding logic aligns with portfolio yield targets, approval rates, and funding capacity.
- Monitor latency, response accuracy, and bid competitiveness across all sources.
Strategic Pricing & Negotiation
- Negotiate CPA/CPL structures with affiliates and lead networks to maximize margin and volume.
- Leverage performance data and scale to secure preferential pricing, volume discounts, and first-look or exclusive traffic.
- Continuously recalibrate payouts based on lead quality, conversion rates, and downstream performance.
Yield Optimization & Price-Reject Modeling
- Optimize acceptance thresholds using real-time performance data to improve overall marketing ROI.
Lead Quality & Traffic Analysis
- Monitor lead flow in real time to detect fraud, duplication, policy violations, or non-compliant traffic.
- Analyze Revenue-per-Lead (RPL), Earnings-per-Click (EPC), approval rates, and funding outcomes by source.
- Partner with internal risk, compliance, and operations teams to continuously improve lead standards.
Compliance Oversight
- Ensure all affiliate marketing materials, landing pages, and lead-capture methods comply with:
- Federal consumer protection requirements
- Advertising and disclosure standards
- The unique regulatory framework governing tribal lending
- Act as a gatekeeper for third-party traffic quality and compliance integrity.
Required Technical Skills
- Ping-Post / Ping Tree Expertise: Deep understanding of automated bidding systems, lead routing, and LMS configuration.
- Affiliate Management: Proven ability to scale and manage complex partner ecosystems with performance-based compensation models.
- Data-Driven Optimization: Strong analytical skills with hands-on experience optimizing RPL, EPC, approval rates, and cost efficiency.
- Negotiation & Relationship Management: Demonstrated success negotiating favorable payout structures and exclusive traffic arrangements.
- Platform Proficiency: Advanced experience with affiliate tracking and lead platforms such as Decision Cloud, Tekambi, and Aghora, integrated with lending CRMs.
Qualifications
- Experience: 5+ years in performance-based lead generation, specifically within personal loans, installment lending, or adjacent consumer finance verticals.
- Industry Knowledge: Deep familiarity with lead aggregators, affiliate networks, and compliance considerations in regulated lending environments.
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What We Do
Hive Financial Systems brings together decades of industry experience with sophisticated automation and technology expertise. Our focus is in the sub-prime consumer lending vertical. Consumer lending continues to be in a state of disarray in a market that has yet to reconcile with the mistakes made leading up to the financial crisis. This psychological barrier in conjunction with the current regulatory environment has contributed mightily to incredibly tight consumer underwriting standards from traditional lenders (i.e. banks) despite the fact interest rates are very low and institutional capital has found its way back into the credit market. At its simplest, the demand for alterative credit options is there, but the supply is not. It is very apparent that this market shortfall has created an arbitrage opportunity for unparalleled risk adjusted returns when compared to similar opportunities. The only question is whether or not market entrants have the skill and depth of knowledge to underwrite consumers by incorporating massive amounts of public and private data that has been ignored in making credit decision and if these companies can secure enough capital to effectively scale.
