Wells Fargo is seeking a Senior Lead Digital Product Manager to drive the vision, strategy, and execution of complex digital initiatives across enterprise platforms. This role will partner closely with cross-functional teams to deliver innovative solutions that enhance customer experience, improve operational efficiency, and support long-term business objectives, with a strong focus on personalization and experimentation capabilities. Deep expertise in use of Adobe Target and its use in marketing or regulated industries preferred.
In this role, you will:
- Act as a strategic advisor to senior leadership to develop and influence digital product strategies, initiatives, and long-term roadmaps for complex business and technical needs
- Lead the strategy and resolution of highly complex challenges requiring cross-functional and enterprise-wide alignment
- Deliver large-scale, forward-looking solutions that require innovation, creativity, and advanced analytical thinking
- Drive execution of complex initiatives by coordinating activities and providing guidance across teams
- Provide vision, direction, and subject matter expertise to senior leadership on digital transformation initiatives
- Partner effectively with Product Owners, XD, engineering, and business stakeholders to deliver high-impact solutions
- Lead experimentation and personalization strategies leveraging tools such as Adobe Target to enable data-driven decision-making and optimize customer experiences
- Define and scale A/B and multivariate testing capabilities, including governance, frameworks, and performance measurement
- Drive integration between AEM, Adobe Target, and other marketing technologies to accelerate speed-to-market and experimentation at scale
- Build strong relationships and influence stakeholders across all levels of the organization
- Serve as a trusted advisor and expert in digital product management and strategy
- Own end-to-end digital capabilities, ensuring continuous evolution to improve customer experience, scalability, and operational efficiency
- Establish and drive capability roadmaps that enable sustainable growth in personalization, experimentation, and content delivery
- Lead efforts to operationalize digital capabilities, ensuring they are scalable, reusable, and aligned with enterprise standards
- Identify and eliminate inefficiencies across systems, workflows, and teams to accelerate time-to-market and improve delivery outcomes
- Define success metrics and continuously monitor performance to inform enhancements and maximize business value
- 7+ years of digital product management experience, or equivalent demonstrated through a combination of work experience, training, military experience, or education
- Adobe Target experience supporting personalization, experimentation, optimization, and scalable digital experience delivery
- Product Strategy & Product Delivery
- User Experience (UX) Strategy & Experience Design
- Stakeholder Relationship Management & Communication
- Enterprise Thinking & Strategic Planning
- Innovation & Continuous Learning
- Operational Excellence & Execution
- Risk Management & Compliance
- Consulting & Advisory Leadership
- Change Leadership & Bias for Action
- Product Optimization & Continuous Improvement
- Experimentation Strategy & Personalization (Adobe Target or similar platforms)
- Inclusive Leadership & Integrity
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.
$159,000.00 - $279,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
19 Jul 2026
* Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
Skills Required
- 7+ years of digital product management experience
- Adobe Target experience supporting personalization, experimentation, optimization, and scalable digital experience delivery
- Product Strategy & Product Delivery
- User Experience (UX) Strategy & Experience Design
- Stakeholder Relationship Management & Communication
- Enterprise Thinking & Strategic Planning
- Experimentation Strategy & Personalization (Adobe Target or similar platforms)
- Operational Excellence & Execution
- Risk Management & Compliance
- Change Leadership & Bias for Action
Wells Fargo Compensation & Benefits Highlights
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Healthcare Strength — Health coverage begins on day 1 with medical, dental, and vision, and includes mental health, prescription drugs, and preventive care often covered at 100% in-network. Well-being resources such as 24-hour clinical support and an Employee Assistance Program add to the breadth.
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Parental & Family Support — Paid parental leave provides up to 16 weeks for a primary caregiver (4 weeks for non-primary) alongside fertility benefits and up to a $35,000 lifetime reimbursement for adoption, surrogacy, and donor expenses. Backup child and adult care further supports family needs.
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Retirement Support — Retirement benefits feature a 401(k) with company matching contributions up to 6% of eligible pay. An employee stock purchase plan adds another avenue for long-term savings.
Wells Fargo Insights
What We Do
Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $2.2 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 33 on Fortune’s 2025 rankings of America’s largest corporations. Our technology professionals drive innovation, information security, and big data analytics while maintaining a network that handles more than 12 billion customer interactions a year. Join us! Are you looking for more? Find it here. At Wells Fargo, we're more than a financial services leader – we’re a global trailblazer committed to driving innovation, empowering communities, and helping our customers succeed. We believe that a meaningful career is much more than just a job – it’s about finding all of the elements to help you thrive, in one place. Living the Well Life means you’re supported in life, not just work. It means having robust benefits, competitive compensation, and programs designed to help you find work-life balance and well-being. You’ll be rewarded for investing in your community, celebrated for being your authentic self, and empowered to grow. And we’re recognized for it — Wells Fargo continues to rank on the LinkedIn Top Companies lists of best workplaces “to grow your career.” All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. © 2026 Wells Fargo Bank, N.A. All rights reserved. Member FDIC.
Why Work With Us
We're known for our “Well Life” approach to supporting employees’ career aspirations, work-life balance, and mental and physical health. Wells Fargo continues to rank on the LinkedIn Top Companies lists of best workplaces “to grow your career.”
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