Lead Designer, Web & Interactive

Reports to:

The Opportunity

We are seeking a visionary Senior/Lead Designer who believes that a brand's most powerful storefront is its digital presence. This is a hands-on, high-impact role focused on our primary marketing engines: our marketing websites, landing pages, design systems, and interactive digital expressions. As a Lead Designer, you will raise the bar creating forward-thinking designs that set new benchmarks for brand excellence. While you possess a strong curiosity for technical implementation—proactively leveraging motion, interaction, AI, and automation—your primary focus is the impeccable execution of web experiences that drive engagement and customer conversion. You will lead the charge in expressing how our brands show up in the world, ensuring that complex crypto concepts are translated into clear, compelling, and beautiful web narratives that move people. We don't just want a designer; we want a storyteller who uses the web as their primary canvas to drive brand awareness and global engagement.    

What You’ll Do:

• Architect the Digital Presence: Take full ownership of brand and marketing web projects, taking them from initial insights and research through to high-fidelity, production-ready UI. You aren't just "making pages"—you are building a scalable, high-conversion ecosystem that bridges the gap between complex crypto-finance and world-class user experience.

• Steer the direction of CoinDesk and Bullish marketing site designs, enhancements, optimizations, and future features, working closely with Product Marketing Managers to evolve our interactive storytelling footprint.

• Champion a modern workflow. You will integrate AI-driven design tools, advanced Figma variables, and Webflow components to accelerate ideation without sacrificing craft, ensuring our brand remains bold and future-facing.

• Iteration & presentation: Create demos, comps, and interactive prototypes to demonstrate concepts, options, web interactions, fluid animations, and user flows to the team and stakeholders.

• Strategic collaboration: Partner with Marketing, Content, Product, and Design, and Engineering to ensure our web experiences solve the right problems with a high level of aesthetic ambition.

• Execution & production: Model efficient production practices for design-to-dev and content-to-design workflows for our marketing sites. Oversee and enforce visual QA to ensure build quality adheres to design intention and scalability. 

• Publishing & content QA: Maintain attention to detail regarding copy and brand alignment. Assist in publishing content updates via the CMS as needed. 

• Design quality stewardship: Take full accountability for the "pixel-perfect" details of your work—from typography and grid systems to micro-interactions, performance optimization, and file etiquette.

• Team Mentorship: Lead by example and inspire our team of visual designers, embedding a culture of demonstrated curiosity, rigorous refinement, low ego, and accountable execution.

• Proactive: Identify and solve user-centered design needs, with flair.    

What You Have:

• Experience: 6+ years of professional experience developing innovative, beautifully branded web and digital products at a leading studio or in-house team.

• Design foundation mastery: A portfolio of exceptional design skills in brand, layout, typography, user-experience, interaction, motion, and digital products.    

• Design tool mastery: Mastery of Figma, including design tokens, emerging AI integrations, and complex component libraries, along with proficiency in Webflow and Adobe Creative Suite.   

• Technical insight: A keen understanding of how design integrates with code. Essential familiarity with HTML/CSS and collaborating effectively with engineers. Bonus for experience with React or other JavaScript frameworks.   

• Product thinking: Exemplary ability in product thinking, being solutions-oriented, and capable of working both autonomously and with other designers in ambiguous environments.   

• Systems thinking: Ability to design holistically, considering the interconnectedness of features and creating scalable design languages that other designers can jump into.   

• ​​Design for accessibility: Awareness of digital accessibility standards and best practices.

• Communication: Outstanding presentation and storytelling skills, with the ability to articulate design decisions and rationale to senior leadership and clients.   

• Low Ego: A collaborative, open-minded approach that embraces feedback and prioritizes craft, end-users, and experience.    

Bonus Points For:

• Experience designing for crypto or financial products.  

• Experience with branching and publishing in Webflow or similar collaborative web building tools.    

• Familiarity with 3D tools, motion design, and emerging AI-powered design plugins such as Framer.

• Proficient in Jira for web projects & task management. 

Bullish US LLC & CoinDesk Inc. are committed to offering competitive compensation and benefits. The anticipated base salary for this position is $145,000 - $165,000 + discretionary annual target bonus + performance incentives/benefits. Offered salary will be reflective of job related knowledge, skills and commensurate experience.

Bullish is proud to be an equal opportunity employer. We are fast evolving and striving towards being a globally-diverse community. With integrity at our core, our success is driven by a talented team of individuals and the different perspectives they are encouraged to bring to work every day.