At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
What You'll Build
- Design intelligent bidding algorithms for Google Ads, Meta Ads, and other paid channels to optimize CPA, ROAS, and user quality
- Build automated budget allocation systems across campaigns, geos, and channels based on real-time performance and predicted LTV
- Develop creative performance prediction models to guide A/B testing
- Implement multi-touch attribution models to accurately measure channel contribution
- Build lookalike modeling and audience expansion algorithms to identify high-value user segments
- Design propensity models for conversion prediction at different funnel stages (registration, KYC, deposit, first trade)
- Develop real-time user scoring systems to optimize bid adjustments and personalized experiences
- Create behavioral clustering models to identify user personas and refine targeting strategies
- Build LTV prediction models incorporating user behavior, market conditions, and engagement patterns
- Develop early signals detection to identify high-LTV users within 24-72 hours
- Design churn prediction and reactivation models to optimize retention campaigns
- Implement cohort analysis to track performance across channels and time periods
Requirements
- 3+ years of hands-on experience in growth algorithms, performance marketing, or user acquisition optimization
- Strong expertise in ML frameworks: PyTorch, TensorFlow, XGBoost, LightGBM
- Proficiency in Python and SQL; experience with big data processing (Spark, Flink, or similar)
- Demonstrated ability to work independently and drive 0→1 projects
- Strong communication skills in English; Chinese proficiency is a plus
- Background in fintech, cryptocurrency, or high-growth tech companies
- Knowledge of blockchain technology and crypto user behavior
- Experience with deep learning for sequence modeling and user behavior prediction
What We Offer
- High ownership role with autonomy to build and define technical direction
- Direct impact on OKX's global growth (millions in marketing spend optimization)
- Opportunity to scale the team and hire as the platform grows
- Work on cutting-edge ML problems at massive scale
Location Details
- China (Remote): Work remotely from major cities with occasional travel to HK/SG for collaboration
- Hong Kong: Office-based
- Singapore: Office-based
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
Please note that Hong Kong is a group-level service hub, and OKX does not carry on a business of operating a virtual asset trading platform in Hong Kong.
#LI-DY #LI-ONSITE
Top Skills
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto.
In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
