Sunrise Farms is seeking a results-driven Senior Key Account Manager to lead and grow the retail business, with a focus on national and large-format retailers. This role is responsible for delivering revenue, distribution, and growth targets through strategic account management, demand planning, promotional execution, and business development.
The ideal candidate brings 5+ years of account management experience in grocery, ideally with a strong background in fresh food with a track record of success with major retail accounts.
Responsibilities:
- Lead and grow key retail accounts, building strong customer relationships and delivering profitable sales growth
- Develop and execute joint business plans, pricing strategies, promotional calendars, and sales initiatives aligned with retailer objectives and company priorities
- Identify new opportunities, secure new listings, and expand distribution within national and large-format retail banners
- Support and participate in quarterly business reviews, assortment presentations, category review discussions, and new product opportunities with retail partners
- Analyze sales performance, market trends, and retailer insights to identify growth opportunities and improve account results
- Manage forecasting, trade spend, credits, deductions, understanding of supply and inventory planning
- Act as the primary day-to-day contact for retail customers, ensuring strong service, issue resolution, and cross-functional alignment
- Represent Sunrise Farms at retailer meetings, tradeshows, conventions, and industry events, as required
- Various projects, as required
Requirements:
- 5+ years of account management experience in grocery, ideally with a strong background in fresh food categories
- Experience managing large retail accounts across grocery channels, with a focus on national retailers
- Strong strategic thinking, business acumen, and problem-solving skills
- Excellent planning, organization, and attention to detail; ability to operate well within a dynamic, fast-paced environment
- Self-motivated with the ability to prioritize, set objectives, and deliver results in a fast-paced environment
- Strong collaboration skills with customers, suppliers, brokers, and cross-functional internal teams
- Strong communication, relationship-building, and influencing skills
- Ability to prepare and deliver business reviews, category presentations, and strategic recommendations
- Post-secondary education in Business, Sales, Commerce, or a related field
- Intermediate to advanced proficiency in Outlook, Excel, and AI-enabled productivity tools
- Experience with ERP and CRM systems for customer management, forecasting, and reporting
- Valid driver’s license and access to a personal vehicle
Skills Required
- 5+ years account management experience in grocery
- Experience managing large retail accounts across grocery channels, focus on national retailers
- Strong strategic thinking, business acumen, and problem-solving skills
- Excellent planning, organization, and attention to detail
- Ability to operate in a dynamic, fast-paced environment and prioritize to deliver results
- Strong collaboration skills with customers, suppliers, brokers, and internal teams
- Strong communication, relationship-building, and influencing skills
- Ability to prepare and deliver business reviews, category presentations, and strategic recommendations
- Post-secondary education in Business, Sales, Commerce, or related field
- Intermediate to advanced proficiency in Outlook, Excel, and AI-enabled productivity tools
- Experience with ERP and CRM systems for customer management, forecasting, and reporting
- Valid driver's license and access to a personal vehicle
What We Do
Sunrise Farms is a group of companies with primary focus in the poultry industry including: hatchery operations; poultry farming; primary processing; further processing; and distribution of food across Canada. From the humble beginnings of one small processing facility in Surrey, British Columbia in 1983, we have since grown to serve a wide range of customers, both domestically and internationally. Our Canadian family owned and operated businesses produce quality food products from processing plants located in British Columbia, Alberta, Manitoba and Ontario. Included in our businesses are: - Sunrise Poultry Processors Ltd. - produces fresh and frozen poultry protein - Grand River Foods Ltd. - produces ready to eat food products
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