Senior Key Account Manager

The Senior Key Account Manager is a strategic role responsible for managing key national accounts, specifically focusing on major customers in the wholesale segment. This position involves developing long-term business strategies, leading complex negotiations at top management levels, and fully leveraging business opportunities to drive growth in volume, profitability, market share, and the distribution (reach).

Strategy Implementation

• Developing and implementing comprehensive business strategies based on the company’s long-term goals and market trends. 
• Defining pricing strategies and conditions for key customers in collaboration with company leadership. 
• Leading complex negotiations with customers at the executive management level.

Analysis and Planning

• Conducting advanced data analysis (Nielsen, scanner data, internal data) to identify key growth opportunities, with a focus on expanding the distribution of Red Bull cans. 
• Leading the preparation of annual business plans, including scenarios for various market conditions. 
• Optimizing trade support budget allocation to maximize return on investment.

Performance Tracking

• Regularly evaluating performance (volume, profitability, strategy implementation) and proposing corrective measures. 
• Sharing results with customers’ top management and communicating the value of collaboration with Red Bull. 

Collaboration

• Building strategic partnerships with key customers in the wholesale segment and achieving the position of Category Captain. 
• Collaborating closely with Trade Marketing and other departments to develop and implement innovative category strategies that enhance the distribution of Red Bull cans. 
• Mentoring junior team members and ensuring their professional growth and development.

• 5+ years of experience in a KAM or equivalent role within FMCG (Field Sales Management, Trade Marketing/Marketing, or a combination thereof). 
• Strong negotiation skills and the ability to build long-term strategic relationships. 
• Advanced analytical skills with a focus on strategic planning. 
• Proven ability to lead projects and teams with a results-oriented approach. 
• In-depth knowledge of the market and business processes in the FMCG sector, especially within the wholesale segment. 
• Upper-intermediate to advanced level of English proficiency.

Osobní údaje, které nám v rámci e-mailové komunikace či komunikace související s pracovní nabídkou poskytnete, mohou být dále zpracovávány. Informace o zpracování osobních údajů naleznete na www.policies.redbull.com.