At air up, we don’t just make bottles. We unbore water with flavor by scent. It makes no sense until you try it, and once you do, there’s no going back. Behind it all are teams pushing boundaries every day. Product bends taste and design in new directions. Marketing turns ideas into moments people talk about. Operations makes sure those moments reach hands everywhere.
Working here feels like stepping on stage: professionalism meets passion, curiosity meets courage. You’ll experiment, fail fast, learn faster, and actually see your ideas come to life. It's refreshingly low politics and low ego. Just smart, driven people who lift each other up and make things happen. And whatever happens, it sure won't be boring.
Our sales team is dedicated to driving sales with both existing and new customers in the offline retail channel. You will be part of a collaborative team and driven colleagues committed to expanding our presence in the offline retail channel. As a (Senior) Key Account Manager UK, you will play a pivotal role in shaping and nurturing relationships with our major retail partners, while also leading the acquisition of new accounts in line with our strategic ambitions. We are seeking someone with a growth mindset, who is resilient, thrives in an international environment, and enjoys collaborating with ambitious, driven colleagues.
Location: Germany e.g. Munich HQ air up
In this role, we follow a hybrid working model, and being based in Germany is a requirement. If you're relocating — for example from the UK — we'll support you with an attractive relocation package. The role requires a balance between in-person presence for team connection at our Munich headquarters, on-site customer meetings in the UK, and remote days for focused, independent work.
Your responsibilities
- Account Ownership: Take full ownership of the performance of our UK accounts, ensuring that financial targets for sales, revenue, and margin are achieved.
- Customer Strategy: Develop and implement tailored & holistic joint-business plans - fully aligned with company objectives.
- Account Management: Build, nurture, and expand long-term relationships with major UK retailers, ensuring high levels of satisfaction and sustainable growth.
- New business development: Gain and successfully onboard new strategic retail partners in line with our UK growth strategy.
- Cross-functional Collaboration: Partner closely with internal teams (Marketing, Supply Chain, Logistics, Finance, Trade Marketing) to deliver seamless execution.
- Market Insight & Strategy: Provide actionable insights on UK consumer and retail trends to help shape commercial strategies and inform future planning.
- Continuous Improvement: Drive efficiencies and improvements across processes and ensure excellence in forecasting, promo reviews and performance reporting.
- Teamwork: Work alongside a high-performing team, sharing best practices, and striving for collective success.
- You have proven experience in Key Account Management of major UK retail accounts (grocers) within the FMCG/CPG sector. Experience in the beverage category is a plus.
- You have an in-depth understanding of the UK offline retail landscape.
- You possess excellent negotiation and communication skills with a results-oriented, commercial mindset.
- You take a strategic and entrepreneurial approach, capable of driving initiatives across functions.
- You have strong analytical and presentation skills and are proficient in using data to inform decisions and deliver compelling insights.
- You are fluent in English (written and spoken); additional European languages are an advantage.
- You have a valid driver’s license (B) and are willing to travel regularly to the UK.
🏖 30 days of vacation
🏷 discount on our products
💰 employer-funded pension & location related insurances (may vary per country)
🏡 purpose built office in MUC
📈 personal development
🎉 regular team events
🏁 start-up spirit
🌍 workation options (availability may differ by role)
air up® have developed an innovative and world-first drinking system. Through scent alone, the air up® bottle brings flavour to simple tap water and can be enjoyed without any single-use plastic bottles, sugar, or additives. air up is a young, fast-growing company filled with ambitious and creative minds from various backgrounds.
air up® is an equal opportunity employer and is committed to maintaining an equal opportunity environment for all persons free of discriminatory behaviour. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression.
Skills Required
- Proven key account management experience with major UK grocery retail accounts in the FMCG or CPG sector
- In-depth understanding of the UK offline retail landscape
- Excellent negotiation and communication skills
- Results-oriented and commercially minded approach
- Strategic and entrepreneurial approach with the ability to drive cross-functional initiatives
- Strong analytical and presentation skills
- Ability to use data to inform decisions and deliver compelling insights
- Fluency in written and spoken English
- Valid Category B driver's license
- Willingness to travel regularly to the UK
- Beverage category experience
- Additional European language skills
- Based in Germany
What We Do
air up is a Munich-based hydration company that develops and sells reusable bottles and scent-based flavor pods. Its system enhances plain tap water through retronasal olfaction, creating flavor without sugar, additives, coloring, or single-use plastic bottles. The company sells through retail, direct-to-consumer, and marketplace channels, aiming to make drinking more water engaging while encouraging healthier hydration habits for consumers worldwide.
