Senior IT Business Analyst – Web Analytics

Position Summary:
Are you passionate about leveraging web technologies such as customer journey analytics, campaign attribution and personalization to drive revenue growth? Join NXP’s Global Sales and Marketing IT team, where we innovate and develop next-generation capabilities on nxp.com to deliver a world-class online customer experience.
We are seeking an experienced IT Business Analyst to join our dynamic team of developers and project leads. This role is crucial in leading the transformation of our web analytics and personalization technologies to enable personalized digital journeys that create new business and market share growth.
Your team
• NXP IT is well recognized as a modern IT organization with a DevOps way of working. We are a diverse and high energy team, fostering a culture of collaboration, innovation, and continuous improvement.
• Within Global Sales and Marketing IT, we focus on enhancing internal and external applications that support the Sales and Customer journey. We work closely with business teams on strategic process improvements, developing the next generation capabilities to provide a best-in-class digital experience.
• GSM IT works with vendor partners including software developers and project leads to design and implement easy to use, customer-ready solutions leveraging SaaS, cloud services and custom development where needed.
Your responsibilities:
• Manage IT web projects using Scaled Agile methodology in a fast-paced environment ensuring on-time and on-budget delivery
• Collaborate and partner with business and IT in defining, preparing and executing projects and change programs
• Gather and analyze business requirements. Understand the needs of the business at a strategic and operational level.
• Bridge the gap between IT and business teams by translating requirements into user stories, technical documentation, and process workflows
• Develop overall project plans and approaches in collaboration with the business team.
• Develop high-level functional design and create business workflows and user flows as needed.
• Mitigate risks and address project obstacles as needed.
• Drive implementation with the onshore/offshore software development team.
• Effectively engage and communicate with project team, management, project stakeholders and business team to share project status and identification/resolution of any project issues.
• Conduct IT acceptance testing and coordinate testing with users.
• Coordinate project deployment with the web release management team.
• May be responsible for sourcing, negotiations, and managing vendors.
• Evaluate current systems/processes, identify inefficiencies or bottlenecks, and propose optimized technology solutions.
Qualifications:
Required Experience
• BS or MS degree in Computer Science or related technical discipline
• 5+ years of experience in business analysis and IT project management in the web/mobile space
• Strong understanding of customer journey analytics, campaign attribution and personalization technologies (Adobe Analytics, Adobe Test & Target, Adobe RT-CDP or similar tools)
• Knowledge of software development fundamentals crossing all phases of the software development lifecycle: requirements, analysis, design, prototyping, development, testing, implementation.
• Strong analytical reasoning, data modeling, and ability to use tools such as SQL, Excel, Power BI, etc.
• Experienced with Agile project management methodologies and tools used with these methodologies (e.g. Atlassian JIRA)
• Expertise in process mapping, workflow analysis, identifying root causes, and recommending system improvements.
• Excellent communication with good presentation skills and ability to work with a geographically dispersed, multi-cultural team.
• Proficient in stakeholder interaction across all levels, translating technical details into accessible language.
Preferred Qualifications
• Knowledge of semiconductor industry terminology, products, and customer needs.
• Understanding of global data privacy regulations and compliance requirements.
If you are interested in transforming the digital experience for NXP's customers and partners, we want to hear from you. Join us in shaping the future of nxp.com!

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