Senior Investment Associate

Role Summary

The Senior Investment Associate handles day to day management (development, execution, and optimization) of the integrated digital spend for their assigned clients. You will develop media recommendations with the larger Investment Team, see them through to approval, successfully implement, and report on campaign performance across major vendors while monitoring client budgets and adherence to KPIs. You will also work closely with Planning teams to ensure that final buys deliver on the approved plan objective and strategy. 

Responsibilities

• Integrate with the Planning team to gain insights on objectives, KPIs, strategies, audiences, etc. to ensure tactical buys deliver against goals.
• Participate in vendor RFP selection
• Help manage RFP process (all digital direct/sponsorship media)
• Manage vendor relations (Inventory avails, IOs, notify if included/excluded from buy) 
• Develop tactical buy with larger Investment team
• Assist with entering the partner buys into Prisma platform, sending out IOs, and preparing campaign for launches in DCM (trafficking, setting up ad serving, etc.)
• Ensure all buys are entered correctly into Prisma (naming conventions, budgets, placements, compliance, updates, etc.), campaign launches, and delivery/pacing is occurring
• Build relationships and meet with vendors on an ongoing basis to provide updates and/or recommendations
• Create Partner POVs
• Keep current on partner and marketplace innovations, ad models, and technologies
• Proactive in following up on client team requests with a key awareness of client deadlines
• Collaborate with Analytics to identify and activate buy optimizations
• Manage monthly billing
• Maintain communication with Planning team to ensure timely delivery of requests
• Collaborate with the media team members to resolve media billing issues
• Help develop and attend media recommendation presentations

Requirements

• Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
• 1+ years of prior digital investment experience required
• Build and maintain strong relationships with media, technology, analytics and WPP Media teams as well as media and technology publishers 
• Foster camaraderie within the Investment team and with all key stakeholders they support 
• Provide guidance to team members and nurture/promote team environment 
• Train employees on tools and best practices 
• Be capable of working successfully within a team as well as independently
• Thorough understanding of the media landscape and fast-moving digital trends 
• Strong quantitative and analytical/results-oriented skills 
• Excellent verbal and written communication skills 
• Ability to work in a team environment that promotes collaboration 
• Adept at communicating effectively across all levels 
• Ability to multi-task, work successfully with teams, and work under pressure 
• Excellent time-management and follow-through skills 
• Advanced proficiency in Excel with intermediate PowerPoint skills 

Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
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