Senior TV Planner

Job Description:

Key Responsibilities
TV Media Planning

• Develop and implement comprehensive TV media plans aligned with client goals, brand strategy, and audience targeting.
• Lead campaign planning from start to finish: media selection, scheduling, budget planning, booking, and delivery management.
• Oversee TV buying negotiations, placement optimization, and inventory management.
• Track campaign performance, manage timelines, and ensure smooth execution and material delivery with vendors and broadcasters.
• Monitor market trends and competitor activity to inform strategy and deliver best-in-class recommendations.
• Analyze campaign performance and deliver post-buy reports with actionable insights and optimization strategies.

Integrated Media & Strategic Planning

• Support cross-channel planning by aligning TV efforts with other traditional and digital platforms (OOH, social, online video, etc.).
• Collaborate with strategy, creative, and data teams to ensure consistency in messaging and media approach.
• Stay updated with media consumption trends, particularly in TV and video content, to enhance planning effectiveness.

Stakeholder Management & Team Collaboration

• Act as the primary point of contact for TV media matters with internal teams, clients, and external media partners.
• Collaborate closely with buying teams and creative agencies to ensure smooth campaign execution.
• Guide and mentor junior team members, contributing to knowledge sharing and capability development.
• Recommend improvements in planning workflows and tools to increase team efficiency.

Requirements
Experience & Skills

• 3+ years of experience in planning/buying, preferably in an agency or media company environment.
• Strong understanding of the local TV landscape, including terrestrial, cable, digital TV, and video-on-demand platforms.
• Proficiency in planning tools, audience data analysis, and Microsoft Office Suite (especially Excel and PowerPoint).
• Excellent communication and negotiation skills with vendors and broadcasters.
• Strong analytical mindset and attention to detail.
• Proven ability to manage multiple projects and meet deadlines under pressure.

Preferred Qualifications

• Exposure to integrated media planning (traditional + digital).
• Experience working with FMCG, retail clients is a plus.
• Fluency in English (written and spoken) is preferred.

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