Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Job Summary:
We’re looking for a strategic, data-driven Senior Integrated Media Manager to lead omnichannel campaigns, leverage ad tech, and unlock new ways to connect Design, Tech, and Innovation to drive business impact across the region.
Role:
- Lead the development and execution of integrated media strategies and frameworks regionally to align with overarching client priorities.
- Leverage adtech capabilities and privacy evolutions to drive deeper, more actionable insights for the team while streamlining media processes and workflows.
- Manage or help build new tools, develop best practices, and deeply manage relationships with Digital Partners, Agency Partners, and technology platforms to push the boundaries of what's possible.
- Implement and advocate for consistent, globally aligned media measurement standards and methodologies.
- Lead selected key test-and-learn and experimentation roadmaps, driving the adoption of new media innovations for regional execution.
- Translate complex data and technology integrations into insightful recommendations to influence senior stakeholders, internal marketing teams, and agency partners.
- Provide stakeholders with insightful proactive recommendations, translating past business data into future-forward media strategies
You:
- BA/BS degree or equivalent experience
- 8+ years of relevant experience in a strategic leadership role focused on media advertising, campaign planning, optimisation, and innovation within an agency or brand.
- Deep expertise in ad technology, measurement, and the critical role data plays in connected, always-on strategies.
- Capable of visualising data and storytelling to improve decision-making, drive action, and raise relevant provocations for marketers.
- Proven ability to navigate complex matrix organisations, influence cross-functional teams, and collaborate at a senior level.
- An appreciation of structure, operational clarity and simplicity in everything you do.
- The ability to be self-sufficient, stay motivated and be a positive leader in an often fast-paced environment.
- A problem-solver, adept at facing challenges and creating solutions to maximise the output of the whole team.
- Exceptional verbal and written English communication and presentation skills.\
Contract Type: 12 months Fixed Term Contract
Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.
Skills Required
- BA/BS degree or equivalent experience
- 8+ years of relevant experience in strategic media advertising leadership, campaign planning, optimization, and innovation
- Deep expertise in ad technology and media measurement
- Ability to use data visualization and storytelling to support decision-making
- Experience navigating complex matrix organizations and influencing cross-functional teams at a senior level
- Strong organizational, operational clarity, and process management skills
- Self-sufficiency, motivation, and positive leadership in a fast-paced environment
- Problem-solving ability and experience creating solutions to maximize team output
- Exceptional verbal, written English communication, and presentation skills
What We Do
Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach, designed to build and run in-house micro-agencies alongside our clients. Headquartered in Singapore, with offices in London and LA. Collaborating with culture brands like YouTube, Netflix, Amazon, and Google, we embed cross-functional teams of multidisciplinary marketing specialists into our clients’ ecosystems to help drive business growth and marketing efficiencies. Our solutions span various marketing services and have expanded to include marketing strategy and creative production for digital and content marketing, data analytics, CRM, as well as influencer engagement and social media management. Maker Lab is part of global independent marketing business Miroma Group, a group of industry leading marketing and communications agencies that provide services across the marketing mix for clients including; Adidas, Amazon, eBay, Netflix, Sony, Spotify, and YouTube.
