Senior Integrated Marketing Strategist

The Guardian is a global news organization that delivers fearless, independent journalism. From breaking news and award-winning investigations to in-depth coverage of technology, sports, film, culture, and lifestyle, the Guardian offers a global view that deepens our audiences' understanding of America and the world.

Headquartered in New York City, Guardian US is an entirely digital operation that seeks to engage US readers by combining the Guardian's international coverage with US voices and expertise. Core coverage areas include US politics, technology, the climate emergency, economic and racial inequality, health, sports, culture, and more. Guardian US launched in 2011 and has bureaus in New York, Washington DC, New Orleans, and Los Angeles. The Guardian is an independently owned, mission-driven organization funded by readers around the globe.

It's the talent, energy, and commitment our people bring to The Guardian that makes us who we are. Across our business, we have some of the most creative thinkers in media and beyond, award-winning journalists, cutting-edge commercial teams, digital talent, and more.
Department: Marketing

Reports to: Head of Marketing and Creative

Location: New York, NY

Hybrid/Remote/In-Person: Hybrid

Terms and conditions: Full-time; Permanent

Annual Salary: $100,000 - $110,000
 

The Senior Integrated Marketing / Creative Strategist role sits within the Marketing and Guardian Labs team and drives The Guardian’s relevance and commercial growth in the marketplace. This role leads presale strategy and RFP responses across categories including technology, B2B, sport, lifestyle, sustainability/environment, and culture, translating partner objectives into differentiated, multi-platform ideas rooted in The Guardian’s editorial authority and IP.

The role owns end-to-end strategic engagement from presale through post-sale execution, helping ensure successful campaign delivery while identifying opportunities for optimization, renewal, and upsell. In addition, this role helps lead execution of The Guardian US’s external marketing presence across LinkedIn, client newsletters, and events, building brand visibility, audience engagement, and revenue pipeline.

Key Responsibilities

RFP Strategy & Proposal Development

• Lead end-to-end development of integrated marketing proposals in response to RFPs and proactive commercial opportunities.
• Own strategic positioning, creative storytelling, and proposal development in partnership with sales, creative, and editorial teams, acting as a key cross-functional connector to move work from ideation through completion.
• Translate partner KPIs and brand objectives into customized B2B and B2C marketing solutions.
• Present ideas internally and externally, serving as a strategic client-facing lead throughout the pitch and execution process.

Creative Ideation & Concept Development

• Facilitate internal brainstorms, contributing creative thought starters, cultural insights, and category trend analysis.
• Develop compelling, insight-driven concepts rooted in The Guardian’s values, editorial authority, and voice.
• Create innovative brand integrations across Technology, B2B, Lifestyle, Sustainability/Environment, and Sports, leveraging the full Guardian ecosystem across custom content, editorial sponsorships, podcasts, newsletters, events, and emerging products.

Post-Sale Support & Renewal Positioning

• Partner with account management to support campaign execution from kickoff through completion.
• Serve as lead project manager for select activations and event-based executions.
• Identify upsell and optimization opportunities throughout the campaign lifecycle to drive incremental revenue.
• Contribute to wrap-up materials and post-campaign storytelling that strengthen renewal and upsell conversations.

Sales Enablement & Collateral

• Develop and maintain sales collateral including one-sheets, case studies, category decks, sponsorship packages, and presentation materials.
• Ensure all materials remain visually strong, editorially sharp, and aligned with current product offerings and market positioning.

Brand Presence & Marketing Communications

• Oversee The Guardian US LinkedIn strategy, driving audience growth through paid and organic content.
• Develop client-facing newsletters and marketing communications that deepen engagement and create meaningful commercial touchpoints.

Events

• Support end-to-end execution of experiential activations and owned events, from concept development and logistics through onsite delivery and pre/post-event communications.

What You Bring

• 7+ years of experience in integrated marketing, creative strategy, branded content, or presale/post-sale roles at a media company, agency, publisher, or related organization.
• Proven success developing RFP responses and integrated sponsorship proposals that drive revenue growth.
• Exceptional storytelling and presentation skills across written, verbal, and visual formats.
• Strong cross-functional collaboration skills with the ability to influence across sales, creative, editorial, and product teams.
• A proactive, curious, entrepreneurial mindset with a willingness to wear multiple hats, solve problems creatively, and contribute beyond defined responsibilities.
• Excitement for working with the agility and innovation of a startup while helping evolve a 200-year-old global media brand.
• Experience with social strategy and marketing automation tools (e.g., Salesforce, Pardot) is a plus.
• Hands-on experience with event execution and experiential marketing is a plus.

Who You’ll Work With

• Head of Marketing & Creative (direct manager)
• Marketing team including integrated marketers, creative strategists, design leads, data and analytics, and copywriters
• Commercial and sales teams
• Editorial stakeholders
• UK-based counterparts across marketing, commercial, and creative
   

Compensation and benefits

• 20 days of vacation leave in addition to 12 company holidays and 2 personal days
• Unlimited sick time
• Employee Assistance Programs
• 401(k) Match
• Subsidized healthcare coverage including medical, vision, and dental
• Medical and Dependent Flexible Spending Accounts
• Generous parental leave with 100% pay
• Long Term and Short Term Disability insurance 
• Life insurance 
• Commuter benefits 
• Work/Life balance: Flexible hybrid schedule 
   

Culture & wellbeing

We want everyone to feel like they belong at the Guardian and we champion diversity of thought. You will also have the opportunity to hear unique insight from our journalists in our morning conference, a live discussion on the news story of the day. 

We offer great tools to help you prioritize your wellbeing including access to Employee Assistance Programs. 

Learning & development

We encourage personal and professional growth. Employees have access to a broad range of tools and solutions, and we are happy to support the pursuit of professional qualifications through vocational courses and apprenticeships.

Sustainability

Our goal is to become an environmentally regenerative company and we have signed up to a sustainability vision and strategy to reach it. Find more information about sustainability at GNM here.

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The Guardian is an Equal Opportunity Employer and does not discriminate on the basis of age, color, national origin, ethnic origin, citizenship status, disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state, or local law in its employment policies. In addition, the Guardian will provide reasonable accommodation for qualified individuals with disabilities.
 

We value and respect all differences (seen and unseen) in all people at the Guardian. We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future.