Senior Integrated Marketing Specialist

Posted 10 Days Ago
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Akron, OH, USA
In-Office
Senior level
Hardware • Industrial • Manufacturing
The Role
Plans and executes integrated marketing campaigns across digital, print, email, social, events, and internal communications. Manages projects from intake through delivery, develops and edits content, translates technical information for varied audiences, coordinates stakeholders and vendors, creates presentations and marketing materials, maintains workflows and calendars, and measures campaign performance. Requires strong writing, project management, marketing strategy, organizational, and cross-functional collaboration skills.
Summary Generated by Built In

Location: Akron, OH or Remote

Department: DEPADM

The Opportunity

Integra is seeking a Senior Integrated Marketing Specialist to independently plan, coordinate, and execute integrated marketing initiatives that support business objectives across the organization. This experienced, hands-on marketing professional combines campaign development, content creation, project management, stakeholder partnership, marketing operations, measurement, and creative execution.

The ideal candidate is a highly resourceful marketing generalist who can receive a business need or loosely defined request and determine what information is needed, which approach and channels are appropriate, what deliverables should be developed, and how the project should move forward. This individual must be comfortable balancing strategic thinking with hands-on execution, including campaign planning, writing, presentations, Canva documents, research, stakeholder reviews, project tracking, and the administrative details required for successful delivery.

This position reports to the Marketing Manager and works collaboratively with Creative Marketing team members, Communications, subject-matter experts, leaders, and cross-functional partners throughout the organization.

What you will do?

  • Plan, develop, and execute integrated marketing initiatives for internal and external audiences that support organizational priorities and business objectives.
  • Translate stakeholder needs into clear marketing strategies, campaigns, communications, and deliverables, recommending appropriate audiences, messaging, channels, timing, and tactics.
  • Develop and coordinate campaign plans across email, intranet, digital content, presentations, print, video, events, social media, and other relevant channels.
  • Coordinate campaign components to keep messaging, creative execution, distribution, timing, and business objectives aligned, and recommend improvements based on results and stakeholder needs.
  • Independently manage marketing projects from initial request through final delivery, including scope, deliverables, timelines, dependencies, resources, reviews, approvals, documentation, and final materials.
  • Identify missing information, stakeholders, assets, approvals, or dependencies and proactively communicate project status, questions, risks, and potential delays.
  • Manage multiple concurrent projects and stakeholder relationships with varying levels of complexity, urgency, and visibility while maintaining organized files, versions, approvals, and project records.
  • Write, edit, and proofread content for campaigns, emails, intranet articles, presentations, one-pagers, employee communications, digital content, events, educational materials, launches, and corporate announcements.
  • Translate complex, technical, or operational information into clear, concise, audience-appropriate messaging and adapt content across audiences while maintaining brand voice and standards.
  • Collaborate with subject-matter experts, conduct independent research, organize messaging hierarchy, and identify opportunities to tell stronger employee, project, operational, community, and organizational stories.
  • Build productive relationships across the organization and serve as a marketing partner who helps stakeholder groups clarify objectives, audiences, timing, deliverables, expectations, and desired outcomes.
  • Translate loosely defined requests into actionable marketing solutions and coordinate across subject-matter experts, Creative Marketing, Communications, vendors, and other business partners.
  • Create polished presentations, Canva documents, flyers, one-pagers, digital graphics, campaign materials, and routine creative assets using established templates and brand standards.
  • Partner with the Senior Creative Marketing Specialist on projects requiring advanced presentation design, visual storytelling, video, animation, or sophisticated creative execution.
  • Support marketing intake, prioritization, project-management, campaign-calendar, editorial-calendar, documentation, workload-management, and digital-asset processes.
  • Develop and maintain repeatable workflows, templates, checklists, standard operating procedures, and organized departmental resources that improve consistency and efficiency.
  • Support campaign measurement by identifying success metrics, reviewing available data, documenting results, and recommending improvements to messaging, channels, timing, or execution.
  • Create and maintain surveys, forms, tracking links, QR codes, reporting tools, contact lists, and distribution information as needed.
  • Support corporate events, conferences, employee initiatives, and organizational programs through communications, promotional plans, materials, vendors, logistics, signage, presentations, and follow-up.
  • Coordinate vendors, quotes, orders, production requirements, stakeholder meetings, approvals, final distribution, proofreading, quality checks, and other administrative activities required to move projects forward.

Required Qualifications

  • Bachelor's degree in marketing, communications, business, public relations, or a related field, or an equivalent combination of education and professional experience.
  • 5+ years of progressive professional experience in marketing, communications, project management, or a related field.
  • Demonstrated experience independently managing marketing projects from concept through completion and coordinating multiple projects, deadlines, and stakeholder groups simultaneously.
  • Strong understanding of marketing principles, audience segmentation, messaging, integrated campaigns, communication channels, and channel strategy.
  • Excellent project-management, organizational, time-management, research, critical-thinking, problem-solving, writing, editing, and proofreading abilities.
  • Ability to translate complex or technical information into clear, accessible content and work effectively with incomplete information or loosely defined requests.
  • Strong proficiency in Microsoft PowerPoint and Microsoft 365, working proficiency in Canva, and working knowledge of Adobe Creative Cloud for routine edits and basic marketing materials.
  • Strong attention to detail, accuracy, professional judgment, written communication, verbal communication, stakeholder partnership, and follow-through.
  • Ability to work effectively with employees and leaders across multiple functions and levels, receive feedback professionally, and adapt quickly as business needs evolve.
  • Willingness to perform strategic, creative, production, operational, and administrative work as part of a collaborative Marketing team.

Preferred Qualifications

  • Experience supporting internal and external marketing, integrated multi-channel campaigns, employee engagement, employer branding, corporate programs, presentations, or long-form content preferred.
  • Experience in B2B, construction, manufacturing, engineering, infrastructure, technology, or data center environments and communicating technical concepts to non-technical audiences preferred.
  • Experience with digital analytics, campaign measurement, events, vendors, promotional programs, process development, multimedia, SharePoint, Planner, Forms, Mailchimp, SurveyMonkey, Canva, or similar platforms preferred.

How we support you

We believe your best work happens when you feel supported - professionally, personally, and financially. That’s why we offer a range of benefits designed to help you thrive, stay healthy, and plan for the future.

  • Performance-driven rewards – Competitive pay with incentive opportunities that recognize your results and contributions.
  • Comprehensive healthcare – Medical, dental, and vision coverage that supports you and your family’s total well-being.
  • Security and peace of mind – Life and disability insurance programs that provide protection when it matters most.
  • Flexible benefits options – A variety of voluntary benefits so you can personalize coverage to fit your needs.
  • Time to recharge – Generous paid time off to relax, travel, and maintain a healthy work-life balance.
  • Investing in your growth – Education assistance and tuition support to help you build skills and advance your career.
  • Planning for the future – Retirement and savings programs that help you achieve long-term financial confidence.

Come build with us

At Integra, we’re driven by a vision to transform the data center industry. We specialize in delivering optimized turnkey solutions that bring together speed, quality, and reliability - helping our clients build and operate the mission-critical infrastructure that powers today’s digital world. Integra is a vertically integrated company - owning and managing every phase of the process from site selection and design to manufacturing, procurement, commissioning, and warranty. This approach allows us to move faster, solve challenges more efficiently, and deliver exceptional outcomes for our partners.

What truly sets Integra apart is our people. We are a team of problem-solvers, engineers, builders, and operators who thrive on tackling complex challenges and delivering results. Our culture values collaboration, accountability, and continuous improvement - because in a rapidly evolving digital landscape, excellence and adaptability matter.

Joining Integra means being part of a company that is shaping the future of data center infrastructure. If you’re passionate about innovation, impact, and building systems the world depends on, you’ll find the opportunity to grow and make a difference here.

Equal Opportunity Statement

Integra provides equal employment opportunities for all people. No employee or applicant for employment will be discriminated against because of race, creed, origin, marital status, sexual orientation, age, otherwise qualified disabled or veteran status or any other characteristic protected by law. If you are a qualified applicant who requires reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, please contact [email protected]

Skills Required

  • Bachelor's degree in marketing, communications, business, public relations, or a related field, or equivalent education and professional experience.
  • At least 5 years of progressive professional experience in marketing, communications, project management, or a related field.
  • Experience independently managing marketing projects from concept through completion and coordinating multiple projects, deadlines, and stakeholder groups.
  • Understanding of marketing principles, audience segmentation, messaging, integrated campaigns, communication channels, and channel strategy.
  • Strong project-management, organizational, time-management, research, critical-thinking, problem-solving, writing, editing, and proofreading skills.
  • Ability to translate complex or technical information into clear, accessible content and work effectively with incomplete or loosely defined information.
  • Strong proficiency in Microsoft PowerPoint and Microsoft 365.
  • Working proficiency in Canva.
  • Working knowledge of Adobe Creative Cloud for routine edits and basic marketing materials.
  • Strong attention to detail, professional judgment, communication, stakeholder partnership, adaptability, and follow-through.
  • Ability to perform strategic, creative, production, operational, and administrative marketing work.
  • Experience supporting internal and external marketing, integrated multi-channel campaigns, employee engagement, employer branding, corporate programs, presentations, or long-form content.
  • Experience in B2B, construction, manufacturing, engineering, infrastructure, technology, or data center environments.
  • Experience with digital analytics, campaign measurement, events, vendors, promotional programs, process development, multimedia, SharePoint, Planner, Forms, Mailchimp, SurveyMonkey, Canva, or similar platforms.
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The Company
HQ: Dallas, TX
630 Employees
Year Founded: 2014

What We Do

Integra is a vertically integrated provider of mission-critical data center construction and turnkey solutions. The company designs, manufactures, procures, commissions, and supports data-center infrastructure, including modular electrical and MEP systems. Founded around a mission to modularize data-center delivery, Integra combines engineering, manufacturing, construction management, and warranty services to help clients deploy reliable, scalable infrastructure for the rapidly changing digital world.

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