Our Opportunity:
Chewy is looking for a consumer-centric, data-driven Senior Integrated Marketing Manager to join our team in Boston, MA, Plantation, FL or Seattle, WA! We have high-reaching growth plans and are looking for an experienced Marketing planner and builder. The Sr. Marketing Manager will lead e-commerce category marketing for multiple consumables categories. This is an outstanding opportunity to work for an existing and lovable brand requiring a self-starter, action-biased individual with outstanding relationship-building skills. Among other projects, you will translate category and consumer insights into marketing initiatives, identify activities with the greatest customer impact, coordinate efforts across multiple channels, and connect with partners across the organization. The ideal candidate will be a well-rounded & data-driven marketing professional who can flex between strategic and executional work. Successful candidates should be customer-focused, comfortable with ambiguity, strong with marketing analytics, and have experience delivering results in a fast-paced, dynamic business environment.
What You'll Do:
- Lead campaign management for core merchandise categories including Food and Treats.
- Partner closely with Chewy marketing teams and channel owners (PLA, Social, Direct Mail, etc.) to drive customer acquisition and retention across channels, continuously optimizing and seeking improvements.
- Build processes to ensure collaboration with Team Members and smooth execution across functions, including channel teams, finance, analytics, media, and merchandising.
- Analyze marketing efforts and performance data to summarize and communicate to partners how marketing initiatives are impacting business results.
- Develop consumer insights learning agenda and coordinate with the Insights team on research.
- Work closely with category managers to build monthly marketing calendars based on promotional activities, product development, and annual goals.
- Manage consumer-first cross-category campaigns to educate consumers, drive traffic, and support business goals.
- Work with the internal creative team to develop assets from concepts through execution across a broad range of tactics including owned channel placements.
- Use data and insights to think strategically and creatively to develop opportunities to support category goals, evaluating both on-site and off-site marketing support.
- Collaborate closely with Marketing peers on annual category go-to-market plans.
What You'll Need:
- 8+ years' marketing experience
- Demonstrated ability to manage cross-functional projects and processes with multiple collaborators
- Customer-first mentality and passion for delivering the best end-to-end experience
- Experience analyzing business performance and determining the impact of marketing efforts
- Business insight and a proven track record of making strategic choices based on data
- Strong verbal and written communication skills in addition to project management skills
- Ability to develop metrics, analyze data quantitatively, and find opportunities
- Experience with multiple marketing channels (Paid and Organic)
- Advanced analytical experience required (e.g., Excel), Tableau and/or SQL experience a plus
- Comfortable in a fast-paced, self-starter environment
- Bachelor's degree, MBA preferred
- Travel may be required
#LI-Hybrid
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
If you have a question regarding your application, please contact [email protected].
To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
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What We Do
We view pets and pet parents as family and are obsessed with meeting their needs and exceeding customer expectations through every interaction. Behind the scenes, our talented teams are made up of innovators, delighters, big-thinkers and of course, passionate pet people—creating a place where you'll be empowered to build, grow and unleash your fullest potential.
We don’t just stand by our company mission—we’re obsessed with it. We seek to be the most trusted and convenient destination for pet parents and partners, everywhere. And we’re constantly finding new ways to do just that.
At Chewy, we understand pet parenthood is full of joyful highs and anxious lows. That’s why we’re here, standing alongside pet parents, providing everything their pets need for a happy, healthy life. We’re a leading online source for pet products, supplies, and prescriptions. We offer a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch.
Since launching in 2011, we’ve combined the personalized service of your neighborhood pet store with the convenience and speed of e-commerce. We pride ourselves on being the only brand available 24/7/365 to support pet parents throughout their journey.
We have a rich history of being recognized for our deep care and personalization while going above and beyond for our customers and their pets.
We view pets and their people as more than just customers and look forward to meeting their needs and exceeding expectations through every interaction. With Chewy, no one pet-parents alone.
Our culture is for those who thrive on delivering results and becoming your best—no matter your role or location. At Chewy, our Operating Principles serve as a common language, or framework, that connects two of Chewy's most valuable elements—our people and our culture. The Operating Principles guide our character, capabilities, imagination, and methods for execution in support of our company's mission.
Why Work With Us
We're proud to be one of the fastest growing e-commerce companies of all time.
With growth comes the exciting opportunity to be a part of a world-class organization of engineering, product, and design team members, responsible for driving our latest innovations and designing "out-of-the Chewy box" experiences.
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Employees engage in a combination of remote and on-site work.
