As part of the TrendLife global consumer marketing team and based in our Singapore office, the Sr. Integrated Marketing Communications Manager will be responsible for helping to support various initiatives designed to drive consumer awareness of TrendLife’s brand, products, and services in multiple countries in Asia, Australia and New Zealand.
The primary responsibilities of this role include:
Planning, execution and measurement of integrated communications strategies needed to support various marketing campaigns designed to raise awareness of the company brand, products, services, events or other initiatives.
Supporting the development of content or materials to be used in media relations, social media, events, speakerships, webinars, or campaigns by working closely with marketing agencies or leveraging internal resources.
Overseeing social media platforms by supervising the development of the content calendar, overseeing development of social media assets, and measuring/reporting on effectiveness of posts and campaigns that involve a social media element.
Supervising marketing agencies by establishing relevant success metrics and ensuring agencies are executing against those metrics and within budget.
Working with field and product marketing teams to support launches, announcements, and issues management.
Leveraging AI tools to improve research, media monitoring, briefing preparation, and reporting workflows.
Identifying and implementing process improvements that increase team efficiency without sacrificing quality.
Staying on top of the latest marketing trends, tech tools, and best practices to continually innovate and implement cutting-edge strategies where applicable.
Required Skills and Qualifications:
At least 10 years of marketing experience in the consumer and/or cybersecurity industry
Post-secondary education (degree or diploma) in marketing, communications or equivalent experience
Excellent writing and verbal communication skills as well as strong creative and visual storytelling abilities; Knowledge of graphic design tools a plus
Proven experience running successful integrated marketing communications programs or marketing campaigns
Strong understanding of social media platforms, processes for community management, and relevant success metrics
Experience working in a multi-national setting and collaborating with colleagues and marketing agencies in multiple time zones
Impeccable attention to detail as well as strong project management skills
Previous experience managing marketing agencies
Ability to collaborate effectively with a network of global and cross-functional teams
Occasional international travel required
Skills Required
- At least 10 years of marketing experience in consumer and/or cybersecurity
- Post-secondary degree or diploma in marketing, communications or equivalent experience
- Excellent writing and verbal communication skills and strong creative storytelling
- Proven experience running successful integrated marketing communications programs or campaigns
- Strong understanding of social media platforms, community management processes, and success metrics
- Experience working in a multinational setting and collaborating across multiple time zones
- Impeccable attention to detail and strong project management skills
- Previous experience managing marketing agencies, including setting metrics and budget management
- Ability to collaborate effectively with global and cross-functional teams
- Knowledge of graphic design tools
What We Do
We’re a global cybersecurity leader, helping to make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, our cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, our platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. Our global threat research team delivers unparalleled intelligence and insights that power our cybersecurity platform and help protect organizations around the world from 100s of millions of threats daily. We have 7,000 employees across 65 countries, singularly focused on security and passionate about making the world a safer and better place. We enable organizations to simplify and secure their connected world. Trend Micro’s “Trenders” are passionate about doing the right thing to make the world a safer and better place.
