Providing options & autonomy in your personal health journey.
The Role
Company Overview
Ways2Well is redefining the future of healthcare. As a leader in regenerative and preventive medicine, we empower patients to take control of their health through data-driven, personalized care. We’re breaking away from outdated models—leveraging cutting-edge technology, digital care platforms, and bold thinking to deliver high-impact healthcare at scale.
Senior Integrated Marketing Communications (IMC) Manager
Location: Hybrid (Austin, TX preferred)
Overview
The Senior IMC Manager leads the strategy and execution of fully integrated marketing communications that build brand equity, drive engagement, and deliver measurable business results. This role blends strategic campaign leadership with hands-on execution by developing in-house capabilities, processes, and creative agility to reduce reliance on external agencies.
Key Responsibilities
•Develop the annual integrated communications strategy aligned to brand and commercial objectives
•Lead consumer-facing campaigns across paid, owned, and earned channels, ensuring consistent storytelling and brand voice
•Build internal capabilities by establishing content frameworks, asset management systems, and in-house creative and media processes
•Partner with the Senior Brand Manager to align communications with strategic positioning, innovation priorities, and key business milestones
•Manage and develop internal creative, digital, and content teams; oversee agency partners where specialized expertise is required
•Orchestrate cross-functional planning across digital, social, PR, shopper marketing, and e-commerce
•Create and implement campaign measurement frameworks; analyze performance, optimize in real time, and share learnings across teams
Qualifications
•Develop the annual integrated communications strategy aligned to brand and commercial objectives
•Lead consumer-facing campaigns across paid, owned, and earned channels, ensuring consistent storytelling and brand voice
•Build internal capabilities by establishing content frameworks, asset management systems, and in-house creative and media processes
•Partner with the Senior Brand Manager to align communications with strategic positioning, innovation priorities, and key business milestones
•Manage and develop internal creative, digital, and content teams; oversee agency partners where specialized expertise is required
•Orchestrate cross-functional planning across digital, social, PR, shopper marketing, and e-commerce
•Create and implement campaign measurement frameworks; analyze performance, optimize in real time, and share learnings across teams
Why Join Ways2Well?
· Work with a passionate team dedicated to transforming lives through wellness innovation.
· Shape the future of a growing and mission-driven company.
· Competitive compensation, benefits, and a collaborative work environment.
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The Company
What We Do
ReviveRX is a leading licensed mail-order pharmacy specializing in generic and compounded medications. Our compounds are expertly crafted in USP-certified clean rooms at our Houston headquarters, ensuring the highest quality standards. We work closely with best-in-class pharmacists, scientists, healthcare providers, and pharmaceutical manufacturers to provide high-quality, dependable products to our patients and clinic partners.
