Senior Integrated Campaigns Manager

The Opportunity

We're looking for an experienced Senior Integrated Campaigns Manager to drive marketing campaigns that raise brand awareness, create demand, and bring in new business.

Reporting to the Director of Integrated Campaigns, alongside two additional Integrated Campaign Managers, you'll be a key player in shaping and delivering our campaign strategy. You'll need to really understand our business, customers and their buying journey. Then, you'll plan and run campaigns, from boosting our brand to driving demand, working closely with different teams to make sure everything runs smoothly and looks great. If you love building unique B2B brands and delivering impactful campaigns, this role is for you.

What You'll Do

• Campaign Strategy & Execution: Translate high-level business goals into a comprehensive, full-funnel integrated campaign programme. You'll specifically drive brand-building and top-of-funnel demand campaigns, driving execution across various internal teams to support brand awareness, lift, and global demand generation.
  
• Cross-Functional Collaboration: Partner closely with the Digital Marketing Team and our Media Planning agency to determine optimal channel, audience, and content mixes to achieve campaign goals. You'll also collaborate with creative, product marketing, sales teams, external partners (agencies where relevant), and leadership to define objectives, craft compelling messaging, oversee creative development, and ensure cohesive campaign execution across all channels.
  
• Performance Monitoring & Reporting: Define and track key performance indicators to measure campaign success across all channels. You'll work with Digital Marketing and Marketing Data teams to monitor campaign performance, identify optimisation opportunities, and implement data-driven adjustments. Post-campaign analysis will be crucial to assess outcomes, extract learnings, and refine future campaigns. You'll be responsible for reporting to leadership on the impact of campaigns on both marketing and business KPIs.
  
• Innovation & Trends: Stay at the forefront of industry trends, emerging platforms, and technological advancements to infuse innovative tactics into our campaigns. You’ll actively introduce creative approaches and new tools to enhance audience engagement and campaign performance, contributing to our ambition to build a bold, unique brand in the B2B space.
  
• Manage Budgets: Handle campaign budgets, making sure we stay on track.

What You'll Bring

• Experience:
• 7+ years of demonstrable experience within integrated marketing and/or campaign development & execution, ideally in a fast-paced B2B environment.
• Proven track record of delivering high-impact, full-funnel campaigns that drive measurable results, including awareness, engagement, and pipeline.
• Clear understanding and knowledge of the role of earned, paid, and owned media channels, and their potential within integrated marketing campaigns.
  
• Skills:
• Creativity and a keen eye for compelling storytelling and brand messaging, with the ability to translate brand identity into impactful campaign narratives.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously and keep various stakeholders aligned.
• Excellent communication and interpersonal skills, with the ability to influence and inspire stakeholders at all levels.
• Strong analytical skills and the ability to use data to inform decision-making and optimise campaign performance.
  
• Attributes:
• A strategic thinker with strong attention to detail and a relentless focus on execution.
• Collaborative and team-oriented, with the ability to work effectively cross-functionally, both internally and externally.
• Agile and adaptable, thriving in a fast-paced environment with shifting priorities.
• A passion for building brands that stand out and drive real business impact.
• Keen interest in and a foundational understanding of AI methodologies for content creation, including how these tools can enhance efficiency, personalisation, and impact in B2B marketing campaigns.

Why Join Us?

We're at an exciting stage of growth with big plans for our brand. This is a unique opportunity to build something from scratch, with all the support and investment you need. If you want to help create a B2B brand that breaks the mould, we'd love to hear from you.

Our Benefits

💰 A competitive compensation package, including equity options in TravelPerk;

🌴 25 days annual leave plus bank holidays;

💼 Company Pension Plan with Aviva; 

💊 Private medical insurance from Bupa;

🙌 Life insurance with Zurich;

🧘‍ Income Protection + Wellbeing App with Unum;

🦷 Access to voluntary dental insurance through Bupa;

🚲 Tax-efficient schemes such as Cycle2Work & electric car leasing via Octopus;

💪 Discounts on 12-month gym memberships with GymFlex;

💙Spring Health - Get access to 12x therapy & 12x coaching sessions per year! - a mental health support tool with access to therapists year round;

🎟️ Access to a wide variety of discounts and rewards;

🥳 Unforgettable TravelPerk events, including our spectacular annual summer party;

👶 Parental leave: 12 to 16 weeks, based on location and eligibility factors;

🫶 16 paid hours per year to volunteer for a cause of your choice;

🌎 A ’Work from anywhere’ in the world allowance of 20 working days per year.

📈 Exponential growth opportunities