For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
The Senior Inside Sales Representative is responsible for driving revenue growth by developing and expanding relationships with solar installers, EPCs, contractors, and channel partners through proactive outbound prospecting, cold calling, and consultative selling. This role manages an assigned territory and is focused on generating qualified opportunities, onboarding new installer partners, and increasing sales of solar energy solutions, equipment, and related services.
The Senior ISR serves as a trusted advisor to solar professionals by understanding their business needs, recommending solutions, and delivering an exceptional customer experience throughout the sales cycle. This position also contributes to overall team success through mentoring, process improvement initiatives, CRM optimization, and sales performance reporting.
Job Duties:
- Conduct high-volume outbound prospecting activities, including cold calls, emails, and social outreach to generate new business opportunities
- Develop relationships with solar installers, EPC firms, electrical contractors, roofing companies, and strategic channel partners
- Identify, qualify, and convert new installer partners into active customers
- Present solar products, financing options, battery storage solutions, and value-added services
- Utilize consultative sales techniques to understand customer challenges and recommend appropriate solutions
- Generate and follow up on quotes, proposals, and sales opportunities
- Consistently meet or exceed activity metrics, pipeline goals, and revenue objectives
- Re-engage inactive customers and identify opportunities for account expansion
- Support new product launches, promotions, and strategic sales initiatives
- Serve as a primary point of contact for installer partners and customers
- Resolve customer issues and coordinate with operations, engineering, and technical support teams
- Provide product specifications, application guidance, and documentation
- Ensure customers receive timely updates regarding orders, deliveries, and project timelines
- Maintain accurate records of customer interactions, opportunities, and activities within CRM systems
- Monitor sales performance, lead conversion rates, and territory activity
- Generate reports and dashboards to improve visibility into sales performance
- Analyze market trends and competitor activities within assigned territories
- Support onboarding of new solar installers and dealer partners
- Conduct virtual product training sessions and sales enablement activities
- Educate partners on company programs, incentives, financing solutions, and available resources
- Assist with implementation of sales processes that improve partner success and retention
- Proven ability to generate opportunities through cold calling and outbound prospecting
- Strong understanding of consultative selling and relationship development
- Excellent verbal, written, and presentation skills
- Ability to build credibility with solar installers, contractors, and business owners
- Strong negotiation and closing skills
- Effective problem-solving and decision-making abilities
- Ability to work independently in a fast-paced, goal-oriented environment
- Proficiency with CRM platforms, Microsoft Office Suite, and sales reporting tools
- Knowledge of solar energy markets, renewable energy trends, battery storage, and distributed generation solutions preferred
- Strong organizational skills with the ability to manage multiple opportunities simultaneously
PHYSICAL DEMANDS: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting; close vision and ability to adjust focus. Occasional travel.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Skills Required
- Proven ability to generate opportunities through cold calling and outbound prospecting
- Strong understanding of consultative selling and relationship development
- Excellent verbal, written, and presentation skills
- Strong negotiation and closing skills
- Ability to build credibility with solar installers, contractors, and business owners
- Proficiency with CRM platforms, Microsoft Office Suite, and sales reporting tools
- Ability to work independently in a fast-paced, goal-oriented environment
- Strong organizational skills with the ability to manage multiple opportunities simultaneously
- Knowledge of solar energy markets, renewable energy trends, battery storage, and distributed generation solutions
- Occasional travel and ability to occasionally lift up to 25 pounds
What We Do
Generac is a leading energy technology company committed to powering a smarter world. Our purpose is to lead the evolution to a more resilient, efficient, and sustainable world through our backup and prime power systems. As a company, we are committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid. Founded in 1959, Generac introduced the first affordable backup generator and later created the category of automatic home standby generators. Generac’s people contribute to the company’s growth and success by living our corporate values everyday - integrity, innovation, agility, teamwork, and excellence. We foster a culture that supports diversity, equity, inclusivity, and good corporate citizenship, globally. If you're interested in powering your future with Generac, visit www.generac.com/about-us/careers to find a position that fits your career goals and celebrated talents. #PoweringPossibilities #ThePowerOfGenerac
