Senior Influencer Marketing Executive

This role is for one of the Weekday's clients

Min Experience: 1+ years

Location: Mumbai

JobType: full-time

We're looking for a sharp, creative, and highly organised Senior Influencer Marketing Executive to own and scale our creator ecosystem. If you live and breathe Instagram and YouTube — and can move seamlessly between briefs, creative ideation, and performance metrics — we'd love to hear from you.

WHAT YOU'LL DO 

• Scout, evaluate, and onboard influencers (nano to macro) aligned with our brand values, aesthetics, and audience. 

• Own end-to-end influencer campaigns: briefing, negotiations, content approvals, execution, and performance tracking. 

• Lead and mentor a team of 1–2 junior executives, ensuring timely delivery and quality output. 

• Negotiate commercials, deliverables, and exclusivity terms with influencers and talent agencies to maximise ROI. 

• Collaborate closely with Brand, Creative, and Performance teams; coordinate with influencers, agencies, and production partners. 

• Plan and execute shoots — including founder/CEO-led content — from concept to final delivery. 

• Contribute to content ideation and prepare first drafts of scripts for creator campaigns, founder-led videos, and organic social content. 

• Review and refine scripts and content with the creative team to ensure strong storytelling and brand consistency. 

• Monitor and optimise campaign performance with a strong focus on ROAS, CTR, engagement rates, and overall campaign efficiency. 

• Work closely with the performance marketing team to identify high-performing creators and scale winning campaigns. 

• Use basic video editing tools (CapCut, Adobe Premiere, or similar) to review cuts, suggest edits, and guide creators on content quality. 

• Maintain influencer databases, campaign trackers, and reporting dashboards using Google Sheets and Excel. 

• Stay updated on platform trends, creator economy shifts, and competitor activity.

 WHAT WE'RE LOOKING FOR 

• 2–4 years of hands-on experience in Influencer Marketing, preferably in D2C, wellness, nutrition, FMCG, beauty, or lifestyle brands. 

• Strong creative and aesthetic sensibility with an eye for high-quality, on-brand content. 

• Proven experience independently managing and negotiating influencer partnerships. 

• Strong understanding of performance metrics and ability to optimise campaigns for ROAS, CTR, CAC, and engagement. 

• Ability to wear multiple hats — strategist, coordinator, creative reviewer, and team lead. 

• Deep understanding of Instagram and YouTube content formats. 

• Ability to develop content concepts and write first drafts of scripts for reels, founder videos, and creator collaborations. 

• Basic proficiency in video editing tools; familiarity with storytelling and scriptwriting. 

• Highly organised, detail-oriented, and process-driven. 

• Excellent written and verbal communication skills. 

• Proficiency in Google Sheets and Excel for campaign reporting and management.

 GOOD TO HAVE 

• Experience managing or mentoring junior team members. 

• Prior experience handling founder/CEO-facing shoots. 

• Existing relationships with creators, talent managers, or agencies in the wellness, beauty, or lifestyle space.

 • Understanding of paid amplification, whitelisting, Spark Ads, and creator whitelisting. 

• Experience working closely with Meta performance campaigns and creator-led ads.

influencer marketing

Campaign Performance Analysis, Instagram, YouTube