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Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Airbnb Communications team drives earned visibility and cultural relevance for the brand, delivering campaigns that support direct traffic, brand love and positive conversation. Our influencer function sits at the intersection of culture, content and community — leading social-first campaigns that inspire travel on Airbnb and strengthen its long-term reputation.
The Difference You Will MakeWe're looking for a Senior Influencer Manager to lead Airbnb's influencer programme in the UK, localising regional priorities and delivering campaigns that connect the brand to culturally relevant conversations.
The role covers our full influencer remit: earned and organic creator partnerships, and influencer work running through paid media. You'll own campaigns end to end — creator sourcing, briefing, contracting, measurement and reporting — and help position influencers as both a commercial lever and a long-term driver of brand health, while collaborating with agency partners.
Sitting in the UK Communications team, you'll build influencer into campaign narratives from inception, and partner with Brand Marketing and Paid Media so creator content is designed for amplification from the outset, with usage rights, whitelisting and dark posting permissions secured up front.
This is a hands-on role for someone who knows how to turn brand objectives into content that is authentic, thumb-stopping and earns attention rather than interrupting it.
A Typical Day- Own and scale Airbnb's influencer programme in the UK against local, regional and global priorities — timelines, creative execution and performance
- Deliver across earned, organic and paid influencer work, partnering with the regional Influencer Lead and the UK Brand Marketing and Paid Media teams on creator selection, briefing for amplification, permissions and asset delivery
- Build influencer into the core campaign narrative and press strategy from inception, with the UK Communications team
- Identify, vet and build relationships with creators across Instagram, TikTok and YouTube — emerging talent through to established partners — with inclusive, culturally relevant casting
- Write clear, strategic briefs covering objectives, key messages and content guidelines, and lead onboarding and content reviews against brand standards
- Partner with legal and agency teams on contracts: deliverables, usage rights, paid media, exclusivity and payment
- Stay plugged into culture, consumer and media trends — particularly Gen Z — bringing forward creator ideas and campaign hooks, and moving fast on reactive opportunities
- Manage logistics for influencer stays and experiences, including vetting, Host coordination and credit approvals
- Track performance across commercial and brand health metrics using CreatorIQ,Sprinklr and Airtable, optimising with the agency and reporting to the regional team
- Align plans with local Marketing, Partnerships, Affiliate and Growth teams and the global influencer team to avoid duplicated effort
- Lead day-to-day communication and program operations with our respective UK Influencer agency partners
- Identify opportunities with key opinion formers — policy, cultural and news influencers, and third-party validators — for reputation campaigns
- 8+ years in communications, influencer marketing, talent partnerships or social-first content strategy
- Deep knowledge of the UK creator landscape and strong instincts on what resonates and why, across a diverse audience
- A communications mindset: a track record of building creator partnerships into integrated campaigns, connected to the earned, social and reputation storytelling around them
- End-to-end campaign experience across organic and paid environments — sourcing, briefing for amplification, dark posting, usage rights, contracting and performance analysis
- Confident negotiating with creators and managing external agencies and stakeholders across legal, marketing and comms
- Strong writing, particularly briefs and content feedback
- Familiarity with influencer tools (CreatorIQ, Sprinklr or similar tooling platforms) and reporting that quantifies brand health and sentiment, not just reach and engagement
- Able to run multiple campaigns and creators at once with high attention to detail
- Belief in influencer as a driver of long-term brand equity, not just short-term performance
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
How We'll Take Care of You:
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range shown below is annualized, is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
Reasonable Accommodations: We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.
A Note on Recruiting Scams: Scammers sometimes pose as Airbnb recruiters to get money or personal information from candidates. A few things that will always be true for Airbnb’s hiring process: our open roles are posted on Airbnb’s Career’s Page at careers.airbnb.com, and our recruiters correspond only from @airbnb.com or @ext.airbnb.com email addresses. Our recruiters will never ask for your Social Security number, bank account details, passport, or payment app information while you are interviewing. We’ll also never ask you to pay a fee, send money, deposit or cash a check, or purchase work-related equipment (such as a company laptop) during the interview process. We encourage candidates to remain vigilant of these recruiting scams and not share sensitive information if you do not believe an individual is actually affiliated with Airbnb.
Skills Required
- 8+ years of experience in communications, influencer marketing, talent partnerships, or social-first content strategy
- Deep knowledge of the UK creator landscape and culturally relevant audience trends
- Track record of integrating creator partnerships into earned, social, and reputation campaigns
- End-to-end organic and paid influencer campaign experience, including sourcing, briefing, dark posting, usage rights, contracting, and performance analysis
- Experience negotiating with creators and managing external agencies and stakeholders across legal, marketing, and communications
- Strong writing skills, particularly for briefs and content feedback
- Familiarity with influencer tools such as CreatorIQ, Sprinklr, or similar platforms
- Experience reporting on brand health and sentiment metrics, not only reach and engagement
- Ability to manage multiple campaigns and creators simultaneously with strong attention to detail
- Belief in influencer marketing as a driver of long-term brand equity
Airbnb Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Airbnb and has not been reviewed or approved by Airbnb.
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Fair & Transparent Compensation — Pay ranges and total compensation components are increasingly disclosed, and country-level pay practices avoid location-based cuts, which feedback suggests improves consistency and perceived fairness.
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Healthcare Strength — Comprehensive core health coverage for employees, mental health resources, and substantial dependent support are repeatedly highlighted as robust and a standout element of the package.
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Leave & Time Off Breadth — Generous PTO, a winter shutdown, sabbaticals, and paid volunteer time are described as extensive, with parental leave and phased return options reinforcing time-off flexibility.
Airbnb Insights
What We Do
Airbnb is a community based on connection and belonging—a community that was born in 2008 when two hosts welcomed three guests to their San Francisco home, and has since grown to 4 million hosts who have welcomed over 800 million guest arrivals to about 100,000 cities in almost every country and region across the globe. Hosts on Airbnb are everyday people who share their worlds to provide guests with the feeling of connection and being at home. At Airbnb, we believe that hosts, guests and the communities where we operate are all stakeholders we have a responsibility to serve, and that by serving them alongside our employees and investors, we will build an enduringly successful company.
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