The Role
Lead end-to-end regional marketing across Mexico, Brazil, Chile and Central America, driving passenger acquisition, retention, brand growth and full-funnel plans. Build and mentor a matrixed marketing team, optimize budgets, collaborate cross-functionally, and use data-driven experimentation to improve marketing effectiveness and local brand positioning.
Summary Generated by Built In
We are looking for a highly driven Senior Head of Marketing to lead our growth and brand strategy across Mexico, Brazil, Chile and Central America. This role is critical in shaping how inDrive scales, connects with users, and strengthens its position as a fair and people-first mobility platform.
Key Responsibilities
- Own and drive the end-to-end marketing strategy across the Region, focusing on Passenger Acquisition, Retention, and Brand Growth
- Translate business goals into integrated, full-funnel marketing plans, combining performance, brand, offline channels, and partnerships
- Drive customer-centric growth, deeply understanding user behavior, needs, and regional nuances across markets
- Lead the development of strong local brand positioning, ensuring consistency while allowing for cultural relevance
- Lead efficient allocation and optimization of marketing investments, ensuring measurable impact on key business metrics
- Build, lead, and inspire a high-performing, matrix-structured team across multiple markets
- Collaborate closely with cross-functional leaders (Product, Operations, Analytics, PR, etc.) to deliver scalable and impactful initiatives
- Continuously improve marketing effectiveness, leveraging experimentation, insights, and innovation
- Mentor and develop senior marketing leaders, fostering a strong leadership bench across the region
Skills, Knowledge & Expertise
- 8+ years in digital consumer marketing, including 4–5 years in senior leadership roles
- Proven track record of building and scaling marketing teams, ideally in multicultural and matrix environments
- Strong experience with mobile-first products, preferably in ride-hailing, marketplaces, or high-growth tech companies
- Demonstrated success in developing and executing large-scale marketing strategies with clear business impact
- Strong leadership and stakeholder management skills, with the ability to influence senior executives
- Hands-on experience managing large marketing budgets with a focus on ROI and efficiency
- Highly data-driven, with the ability to turn insights into actionable strategies
- Fluency in English and Spanish
Job Benefits
- A key leadership role in a fast-growing, global tech company redefining ride-hailing
- A collaborative and entrepreneurial environment where ideas are valued and ownership is encouraged
- The opportunity to shape the future of mobility and make a real impact
- Continuous growth through challenging, high-impact work
- Competitive compensation
- Clear path for career progression and leadership growth
About
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 47 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs. Ready to ignite your inner drive?
Skills Required
- 8+ years in digital consumer marketing
- 4-5 years in senior leadership roles
- Proven track record of building and scaling marketing teams in multicultural and matrix environments
- Experience with mobile-first products
- Experience in ride-hailing, marketplaces, or high-growth tech companies
- Demonstrated success developing and executing large-scale marketing strategies with measurable business impact
- Hands-on experience managing large marketing budgets with focus on ROI and efficiency
- Highly data-driven; ability to turn insights into actionable strategies
- Strong leadership and stakeholder management skills; ability to influence senior executives
- Fluency in English and Spanish
- Experience driving passenger acquisition, retention, and brand growth
- Ability to translate business goals into integrated full-funnel marketing plans across performance, brand, offline channels, and partnerships
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
