Responsibilities
Develop custom reports to assess the performance of campaigns and activities.
Program custom integrations with HubSpot using its API to connect with external tools, CRMs, databases, and other software platforms
Design, build, and optimize custom workflows in HubSpot to automate sales and marketing processes (e.g., lead nurturing, deal tracking, email marketing campaigns)
Experience in developing A/B tests and identifying user patterns to optimize conversion rates throughout the contact lifecycle
Align strategies for a unified approach to customer acquisition and conversion.
Execute and monitor strategies, tracking conversion rates across funnel stages and assessing pipeline health.
Develop and execute innovative strategies to acquire qualified leads.
Ensure data integrity.
Streamline and optimize operational workflows using HubSpot.
Execute and monitor established strategies, analyzing their effectiveness and identifying improvement opportunities
Create comprehensive documentation for new operational processes, providing clear guidelines and instructions for team members to follow.
Facilitate cross-departmental collaboration and communication, ensuring that operational processes and goals are aligned
Provide internal training on the efficient use of HubSpot.
Requirements
4+ years of prior experience in Hubspot CRM management.
Technical knowledge of HubSpot’s API and experience programming custom integrations and workflows using it
Experience setting up and using webhooks to trigger external actions based on HubSpot events.
Familiarity with HubSpot's Workflow and CRM tools, including custom properties and data management
Effective communication skills to interact with different teams.
Ability to articulate marketing and sales strategies clearly and analyze relevant data and metrics.
Ability to create and execute efficient processes within the HubSpot tool, optimizing workflows.
Aligns with our mission and values of Tractian
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools. Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average. In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback. Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
