SENIOR GROWTH STRATEGIST
This is a strategic leadership role focused on the forecasting and implementation of financial outcomes for your clients. Growth Strategists are responsible for the creation and retention of client revenue both for our clients and for CTC.
RESPONSIBILITIES:
- Oversee the profitable growth of paid media channels (Experience scaling Meta, Google, Bing and TikTok channels preferred)
- Analyze client businesses in order to identify growth obstacles and clearly communicate monthly, quarterly and yearly growth targets.
- Create persuasive presentations to externally communicate strategic objectives
- Identify and develop opportunities to further push growth through regular performance analysis and optimizations
- Stay up to date with the latest trends, best practices, and advancements in the Ecommerce industry.
- Prioritize the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses.
- Communicate to senior leaders internally in order to action the agency around key opportunities for our clients.
- Be a subject matter expert for Growth Strategy to push the department forward.
SET THE STANDARD | Senior Growth Strategists seek to set the definition of best in class for the agency. They set the pace for the team and for the clients with their preparation, proactivity and thoughtfulness when it comes to the creation and communication of strategic objectives.
- Committed to making decisions informed by research
- Customer service is referenced as the bar that others strive to emulate
- Take pride in arriving to meetings prepared with insight to contribute
- Organize your time and say “no” appropriately so that you can attend to what is most critical
- Committed to approaching challenge & failure with curiosity about how to improve
- Growth Strategists word is trustworthy; they do what you say you will
- High emotional intelligence including a unique combination of humility (willing to do the dirty work), ambition (vision for what your future holds), and empathy (identifying and caring for teammates and clients driving forces).
- Growth Strategists are the temperature leader for your team and clients. You step into a room to set the stage for someone else to stand in the spotlight and be the hero.
DRIVEN TO INCREASE VALUE | Growth Strategists exist to turn marketing strategies into financial outcomes. You are uniquely positioned to oversee the platform-specific performance across all channels and are responsible for translating day to day performance into financial expectations. Growth Strategists leverage the resources at their disposal to help the clients decide how to best spend their next marketing dollar.
- Excited about the complexities of a business and love identifying solutions to growth problems. Both your team and your clients will look to you to point them in the right direction.
- Passionate about building brands for the next generation
- Clearly articulate your expertise so that even a beginner can understand the concept
- In the habit of documenting and reporting your work
CREATE AN ENVIRONMENT OF EXCELLENCE | Growth Strategists foster an environment for exceptional people to excel on their team. They proactively communicate expectations in order to get the most out of their team and clients. Growth Strategists take on the role of educator and learner at all times establishing themselves as a Growth Strategy expert while allowing space for consistent growth as the industry evolves.
- An insatiable curiosity, and an inability to leave a problem alone (no matter how complex) until you’ve found one or many different potential solutions.
- Seek opportunities to refine your skills without being prompted
- Desire to inspire others with your excellence and expertise
- Willing to put in the reps to be an expert in your domain
- Resist the temptation to play victim; instead, you take 100% ownership over outcomes
WHAT SUCCESS LOOKS LIKE
- Consistent preparation to bring excellence in client meetings, team interactions, and individual work on a daily basis.
- Daily tracking client pacing in relation to their growth targets and identifying areas of adjustment.
- Clearly articulate and communicate account performance in relation to the client’s growth targets. Anticipate client needs and proactively address issues and develop solutions.
- Collaborate with your team and set weekly objectives for each of your clients. Maintain constant awareness of weekly objectives status and seeing projects through to completion.
- Understanding the organization, culture and processes, gaining the respect of the business’ leadership team and your cross-functional support
- Effectively developing internal and external relationships that helps build rapport
- Establishing credibility and earning the trust of existing clients
- Creating efficiencies and identifying new measurements, metrics or strategies to meet company revenue goals/KPIs
- Delivering “Best In Class” service to clients that provides transparency, insightful data, actionable insights resulting in the success of a shared vision
WHAT YOU’LL BRING TO THE TABLE
- Minimum 3+ years in an eCommerce growth marketing role, including experience working in a client-facing role within an agency.
Experience developing a holistic eCommerce growth strategy through a deep understanding of organic and paid revenue sources.
- A proven track record for scaling direct-to-consumer eCommerce businesses.
- Experience managing advertising budgets on social media platforms in excess of $100,000 per month. Experience with email marketing, preferred.
- Experience managing Google advertising budgets, preferred.
- Minimum 1 year experience managing a team or leading cross-functional projects.
- Experience creating and presenting persuasive presentations
- Bachelor's Degree or similar experience preferred, but not necessary. [if applicable - keep in mind this is preferred not required]
Familiarity with Shopify, Facebook Ads, Google Analytics and Ads, Klaviyo, Snapchat, Pinterest, TikTok. Skilled in ASANA or relevant project management software, preferred.
- Familiarity with analyzing financial statements, especially income statements / P&Ls.
- Ability to organize and work in a fast-paced environment in order to prioritize and manage multiple projects at once.
- A desire to take risks - but only after carefully examining the calculus and determining that your chosen course of action is most effective.
- Exceptional written and verbal communication skills.
SALARY RANGE
- $120,000 base salary, annually
- Bonus Structure | $50,000+ uncapped OTE
At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them.
To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.
We recognize these values aren't for everyone. They're challenging.
In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.
For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive.
- We Set the Standard
- We Are Driven To Increase Value
- We Create an Environment of Excellence
We’ll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees:
- ESOP | An agency by the people for the people. CTC offers an Employee Stock Ownership [ESOP] program where the employees currently own 20% of the company through the ESOP. This stock is on top of 401k investment with an estimated* 45% higher earning potential than other agencies.
- 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
- TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
- MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
- WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually
*NOTE: ESOP estimates are based on total earning potential over the course of vesting shares and not a guarantee.
CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.
Common Thread Collective provides this Privacy Notice for California Consumers/Employees only to individuals residing in the State of California who are considered “Consumers” under the CCPA and from whom we collect “Personal Information” as described in the CCPA (“Consumers”). This CCPA Employee Privacy Notice sets forth our privacy practices as required by the California Consumer Privacy Act of 2018 (“CCPA”). We provide you this notice because, under the CCPA, California Residents who are employees, employee applicants, or contractors qualify as Consumers. For purposes of this CCPA Employee Privacy Notice, when we refer to Consumers, we mean you to the extent you are a California employee, employee applicant, or contractor. To see our full policy, please click here.
What We Do
Common Thread Collective is an ecommerce growth agency. We help businesses break through to their next tier of revenue by leveraging our formula: (Visitors x Conversion Rate x LTV) - Variable Costs = Profit.
As entrepreneurs ourselves, we know what it’s like to watch a business grow and thrive against the odds.
The “common thread” we’ve found between successful brands is simple: they have a clear business goal and they know how to set targets that ladder up to that goal.
With teams dedicated to growing and scaling brands — across paid media, retention, and strategy — we’re in the business of translating big-picture goals into concrete steps and transforming those steps into real-world outcomes.
Here’s another way of putting it:
We know how to turn a dream into a reality. Whether the dream is to grow year-over-year, sell the business, or change the world, that shared dream is the common thread that unites us.
