Senior Growth Product Manager - User Activation

Posted 17 Days Ago
Be an Early Applicant
Abu Dhabi, ARE
In-Office
Senior level
Fintech • Cryptocurrency
The Role
Own user activation and engagement metrics for a cryptocurrency exchange. Lead growth feature development, campaign platforms, trading incentives, gamification, and retention initiatives. Analyze funnels, segmentation, and A/B tests to improve conversion and retention. Coordinate design, engineering, data, and compliance teams across regions, monitor competitors, and identify growth opportunities within regulated-platform constraints.
Summary Generated by Built In

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.
 
Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.
 
Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.
Responsibilities
  1. Own exchange active user metrics (MAU/Cumulative Transactors), define and execute user activation growth strategies
  2. Lead consumer-facing growth feature planning and iteration, including task systems, check-ins, rewards stores, and trading incentives
  3. Plan and operate user campaigns (trading competitions, airdrops, seasonal events), with ability to build campaign platforms or templatized frameworks from 0 to 1
  4. Continuously optimize activation conversion and retention curves through data-driven approaches (funnel analysis, user segmentation, A/B testing)
  5. Coordinate cross-functional resources across design, engineering, data, and compliance to drive project delivery
  6. Monitor industry trends and competitor activities, identify actionable growth opportunities
Requirements
  1. 5+ years in internet product/growth roles, with at least 2 years at a crypto exchange or Web3 platform
  2. Demonstrated ownership of activation/retention metrics with proven results (DAU/MAU growth, retention improvement, etc.)
  3. Strong consumer-facing product design skills, with 0-to-1 experience in task systems, gamification, or viral growth features
  4. Proven track record in large-scale campaign planning and execution
  5. Experience with licensed/regulated platforms, understanding of KYC tiering, geo-restrictions, and product trade-offs under compliance constraints
  6. Highly data-literate, proficient in SQL/BI tools, capable of designing and analyzing A/B experiments
  7. Excellent cross-cultural communication skills, comfortable with multi-timezone collaboration
Nice to Have
  • Campaign product experience at super apps such as Taobao/Alipay (e.g., Double 11, Five Blessings, check-in events at billion-DAU scale)
  • Experience at top-tier exchanges (Bybit/OKX/Binance)
  • Experience building Referral/Affiliate growth systems
  • Understanding of derivatives (futures/options) user behavior
  • Multi-region operational experience (SEA, LATAM, Europe)

Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment. 
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.

Skills Required

  • 5+ years of experience in internet product or growth roles
  • At least 2 years of experience at a cryptocurrency exchange or Web3 platform
  • Demonstrated ownership of activation or retention metrics with proven results
  • Strong consumer-facing product design skills
  • 0-to-1 experience building task systems, gamification, or viral growth features
  • Track record in large-scale campaign planning and execution
  • Experience with licensed or regulated platforms
  • Understanding of KYC tiering, geo-restrictions, and compliance-driven product trade-offs
  • Proficiency in SQL and BI tools
  • Ability to design and analyze A/B experiments
  • Excellent cross-cultural communication skills and comfort with multi-timezone collaboration
  • Campaign product experience at super apps such as Taobao or Alipay
  • Experience at top-tier cryptocurrency exchanges such as Bybit, OKX, or Binance
  • Experience building referral or affiliate growth systems
  • Understanding of derivatives user behavior, including futures and options
  • Multi-region operational experience in SEA, LATAM, or Europe
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The Company
HQ: Dubai
3,000 Employees
Year Founded: 2018

What We Do

Since its inception in March 2018, Bybit has emerged as a leading cryptocurrency exchange, offering a comprehensive suite of tailored crypto services and product solutions meticulously crafted for retail and institutional traders alike. Trusted by millions worldwide, Bybit continues to push the boundaries of innovation, consistently refining and expanding its multi-spectral product offerings. At the heart of Bybit's mission lies the unwavering commitment to providing a secure, reliable, and transparent trading platform that empowers investors to seamlessly navigate the dynamic world of crypto. Whether you seek to explore Spot or Derivatives trading, harness the potential of Mining and Staking products, or leverage API support for algorithmic trading, Bybit empowers you to take control of your crypto journey. As pioneers in the ever-evolving Web3 landscape, Bybit meticulously curates and incubates innovative crypto projects, decentralized solutions, and data-driven research, fostering a vibrant ecosystem of crypto education and growth opportunities. Our core values of empathy, responsiveness, and continuous improvement permeate every aspect of our operations, shaping an inclusive environment where every individual feels valued and empowered. Bybit actively collaborates with regulatory bodies and institutions worldwide, playing a pivotal role in establishing robust safety and security frameworks, paving the way for a secure and dynamic future of crypto. Embrace the Digital Revolution with Bybit: Your Trusted Partner in the Crypto Frontier. #CryptoArk #Bybit

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