Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
At Airbnb, the Growth Marketing team sits at the dynamic crossroads of marketing, engineering, and data science. We’re responsible for driving Airbnb’s business performance by deploying innovative, data-driven marketing strategies.
The Difference You Will Make:As Growth Marketing Lead, you will help shape Airbnb’s growth strategy across EMEA, with a primary focus on Spain and Italy, by identifying opportunities, generating insights, and partnering with global and regional teams to deliver impact.
This role sits at the intersection of market insights, strategy, and cross-functional collaboration. You will analyze performance data, identify regional opportunities, and work closely with regional channel owners and global teams to ensure campaigns, product capabilities, and marketing initiatives are optimized for local market needs.
Success in this role requires strong understanding of the Italian and Spanish markets, including differences in consumer behavior, culture, and platform usage, as well as the ability to translate market insights into actionable strategies that global teams can execute across multiple countries.
Your Responsibilities:- Market Insights and Opportunity Identification: Analyze performance data, customer behavior, and market trends across Italy and Spain to identify growth opportunities and inform localized marketing strategies.
- Growth Strategy Development: Transform market insights into growth strategies for Italy and Spain, then partner with regional and global channel owners to execute, monitor, and optimize campaigns.
- Multi-Market Localization: Adapt global growth initiatives to reflect differences across markets, including language, culture, and consumer behavior.
- Platform and Channel Strategy: Provide strategic guidance across key European platforms and channels including Google (Search, YouTube), Meta, programmatic display, and affiliate ecosystems.
- Cross-Functional Collaboration: Build strong relationships with regional and global teams, setting and managing expectations effectively, to bring market-specific growth initiatives to life and deliver measurable business impact. Establish and optimize operating rhythm and ways of working.
- Project Management: Partner closely with Regional Marketing, Engineering, Product, Data Science, and Creative teams to align on priorities, shape product roadmaps, and lead the planning and execution of Growth Marketing initiatives—ensuring flawless delivery, clear accountability, and effective communication across all levels.
- Insights and Reporting: Deliver clear reporting and actionable insights to regional leadership and global teams to guide decision-making and continuous optimization.
- Growth Marketing Experience: 8+ years of experience in growth marketing, performance marketing, or digital strategy roles within consumer-focused businesses.
- Italy / Spain Market Knowledge: Strong understanding of the Italian and Spanish markets, including consumer behavior, cultural nuances, and digital ecosystems.
- Platform Experience: Familiarity with major European marketing platforms including Google Ads, Meta platforms, programmatic display, and affiliate networks, and how they contribute across the marketing funnel.
- Data and Analytical Thinking: Ability to interpret performance data, identify insights, and translate analysis into strategic recommendations.
- Cross-Functional Collaboration: Experience working with global marketing teams, product, engineering, and data partners in highly collaborative environments.
- MarTech and Innovation: Familiarity with marketing automation platforms, analytics tools, and measurement in privacy-first environments, including consent and attribution frameworks, as well as emerging technologies such as AI-driven marketing tools or localized asset development.
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
How We'll Take Care of You:
The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range shown below is annualized, is subject to change and may be modified in the future. This role may also be eligible for bonus, benefits, and Employee Travel Credits.
Skills Required
- 8+ years of experience in growth marketing, performance marketing, or digital strategy
- Strong understanding of the Italian and Spanish markets
- Familiarity with major European marketing platforms
- Ability to interpret performance data and translate analysis into strategic recommendations
- Experience working with global marketing teams and data partners
Airbnb Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Airbnb and has not been reviewed or approved by Airbnb.
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Fair & Transparent Compensation — Pay ranges and total compensation components are increasingly disclosed, and country-level pay practices avoid location-based cuts, which feedback suggests improves consistency and perceived fairness.
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Healthcare Strength — Comprehensive core health coverage for employees, mental health resources, and substantial dependent support are repeatedly highlighted as robust and a standout element of the package.
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Leave & Time Off Breadth — Generous PTO, a winter shutdown, sabbaticals, and paid volunteer time are described as extensive, with parental leave and phased return options reinforcing time-off flexibility.
Airbnb Insights
What We Do
Airbnb is a community based on connection and belonging—a community that was born in 2008 when two hosts welcomed three guests to their San Francisco home, and has since grown to 4 million hosts who have welcomed over 800 million guest arrivals to about 100,000 cities in almost every country and region across the globe. Hosts on Airbnb are everyday people who share their worlds to provide guests with the feeling of connection and being at home. At Airbnb, we believe that hosts, guests and the communities where we operate are all stakeholders we have a responsibility to serve, and that by serving them alongside our employees and investors, we will build an enduringly successful company.
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