Senior Growth Marketing Manager – Dating (Acquisition & Retargeting)

Senior Growth Marketing Manager – Dating (Acquisition & Retargeting)

Role summary
We are scaling our investment into the dating vertical and this role owns growth end-to-end: building acquisition funnels, launching and optimizing paid media, and using partner-side levers (retargeting, first-party audiences, landing page iteration) to improve conversion and LTV. 

What you’ll own

• Full-funnel growth strategy + execution: awareness → acquisition → retargeting → conversion optimization.
• Paid acquisition planning and hands-on campaign management across channels (e.g., Google Ads, Meta, native), including testing frameworks, budget allocation, and scaling rules.
• Retargeting and first-party audience strategy enabled by partner collaboration (pixel/CAPI/event signals, CRM audiences where applicable), with a focus on efficiency and incrementality.
• Funnel and landing page optimization (CRO): identify drop-offs, create hypotheses, run structured tests, and improve conversion rates across the journey.
• Creative testing system: develop angles, briefs, and test plans; collaborate with design/copy resources (internal/contractor/partner) to ship and iterate.
• Competitive and market research: track dating trends, positioning, user motivations, and advertiser constraints in sensitive verticals.
• Measurement and reporting: define KPIs (CAC, CVR, ROAS, LTV:CAC, volume, account health), build performance narratives, and communicate clearly with internal stakeholders + partner teams.
  

What we’re looking for

• Proven experience driving performance/growth marketing for subscription, lead-gen, or marketplace-style funnels (dating experience is a plus, not required).
• Strong working knowledge of paid acquisition + funnel optimization, and how to scale while maintaining efficiency.
• Experience navigating policy/compliance constraints in sensitive or restricted categories (dating, finance, health, etc.) and keeping accounts healthy long-term.
  Analytical mindset: comfortable with attribution realities, experimentation, and making decisions with imperfect data.
• Strong communication and partner management skills