Senior Growth Marketer, Lifecycle & Automation

Hi! 👋 I'm Chris Chan, Director of Marketing at TLDR

We’re looking for a Senior Growth Marketer who can build TLDR’s lifecycle and automation programs from the ground up - designing, testing, and scaling the systems that turn interest into action.

TLDR is the largest network of tech newsletters in the world, with over 7M subscribers across topics like startups, software engineering, AI, cybersecurity, product, and more.

Our mission is to build the paper of record for technical fields - the trusted source people in tech rely on to understand what matters and why. With 40%+ open rates and a highly engaged audience, brands and agencies are calling newsletters the “challenger channel” and TLDR is leading the charge.

We’re ready to take our growth marketing motion to the next level and you’ll lead that charge. As our Senior Growth Marketer (Lifecycle & Automation), you’ll rebuild and expand our lifecycle marketing programs, design data-driven nurture flows, and own outbound automation to drive high-quality sales conversations.

This is a high-impact, hands-on role ideal for someone who’s equal parts creative and analytical - a builder who can write killer copy, architect automated systems, and make decisions grounded in data.

In this role, you will:

• Design and execute new lifecycle marketing programs for inbound prospects and inactive customers.

• Segment and personalize messaging by audience.

• Build and optimize automated outbound sequences using tools like HubSpot and Amplemarket

• Collaborate closely with Sales and RevOps to align data, reporting, and lead flows

• Maintain marketing database hygiene and continuously improve audience segmentation

• Develop experiments to test copy, timing, triggers and workflows to maximize engagement

• Report on key lifecycle and conversion metrics to guide optimization and growth

• You’ve launched multiple segmented lifecycle campaigns that meaningfully outperform our legacy sequences

• Inbound prospects and inactive leads are re-engaging through your nurture flows on a predictable cadence

• Outbound automation is driving measurable increases in qualified sales conversations

• You’ve built scalable systems, reporting, and processes for sustained growth and continual experimentation

• 3+ years of experience in B2B growth or lifecycle marketing, ideally within SaaS, media, or agency environments targeting marketers.

• Expert-level email marketing and copywriting skills - you write clearly, persuasively, and with purpose

• Proficient in HubSpot Marketing Suite and familiar with outbound tools like Amplemarket, Outreach, or Apollo.

• Analytical and data-driven. You’re comfortable building reports, identifying insights, and optimizing based on performance.

• Collaborative, proactive, and comfortable working cross-functionally in a lean team.

• Bonus: You’ve run your own newsletter or have a portfolio showcasing your writing and campaign work.

• Bonus: Startup or growth-stage background - you thrive on ownership and execution.

• You’re both creative and analytical - a copywriter and a data-driven marketer in one.

• You love to build from scratch and iterate based on what works.

• You’ve run hands-on lifecycle and outbound programs that drive real results.

• You balance thoughtful strategy with a bias for action.

• Want to focus only on strategy without execution

• Depend on others for copywriting or automation setup

• Need a large team or heavy structure to make progress.

• Competitive base salary plus additional performance-based compensation

• 100% Remote Company that shares a common goal

• Annual team offsite. In 2024 we went to Colorado. Tell us where we should go next!

• Unlimited PTO - most team members will enjoy 2-3 weeks off per year + holidays

• 401(k) plan

• Comprehensive medical, dental and vision benefits with 100% paid option

• Paid parental leave

• Hardware stipend - we're on Macbook Pro M3s, get a new monitor, headset, chair on us

• Learning & Development stipend - we are a curious group that believes in learning

• Contemporary tech stack and tools

• Autonomy and agency to contribute to the growth of one of the largest newsletters in the world.

📥 If you're ready to make a tremendous impact at a bootstrapped and profitable startup, please apply. Please let us know if you need any accommodation during any part of the interview process.