The Role
Lead full-funnel growth across Southeast Asia: remove onboarding friction, run multi-channel acquisition campaigns, own campaign P&L, collaborate with product for growth loops and feature launches, and build segmentation and lifecycle frameworks to increase activation, retention, and LTV.
Summary Generated by Built In
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
About the OpportunityWhat You’ll Be Doing What We Look For In You Perks & Benefits
We are looking for a data-driven and commercially minded Senior Growth Manager to lead growth initiatives across Southeast Asia. You will own the full-funnel strategy for these markets — from improving market accessibility and reducing barriers to entry, to executing high-impact campaigns and driving product-led growth. This is a high-visibility individual contributor role where your work will directly influence user acquisition, activation, and retention across three of SEA's most dynamic markets.
Market Accessibility
- Identify and remove friction points in the user onboarding journey specific to local market conditions, including language, payment methods, KYC flows, and regulatory requirements.
- Partner with product and compliance teams to localise the product experience for SEA users.
- Track and improve key accessibility metrics — onboarding completion rate, time-to-first-transaction, and local payment adoption.
Campaign Management
- Plan, execute, and optimise multi-channel growth campaigns (paid social, influencer, CRM, referral, and partnerships) tailored to each market's audience and culture.
- Own campaign P&L: set targets, manage budgets, and deliver against CAC, ROAS, and activation KPIs.
- Work with creative, brand, and localisation teams to develop market-relevant messaging and assets.
- Analyse campaign performance, extract actionable insights, and iterate rapidly.
Product Growth Marketing
- Collaborate with the product team to identify growth loops, referral mechanics, and feature adoption opportunities.
- Drive go-to-market execution for new product launches and features in the three markets.
- Champion user research and local market insights to shape product roadmap priorities.
- Build and maintain segmentation and lifecycle frameworks to improve LTV and reduce churn.
- 5–8 years of growth, performance marketing, or product marketing experience, with at least 3 years focused on SEA markets.
- Proven track record of driving measurable growth in Southeast Asia — ideally across multiple markets simultaneously.
- Strong analytical skills; comfortable working with data tools (SQL, Amplitude, Mixpanel, or equivalent) to derive insights and drive decisions.
- Experience managing multi-channel campaigns end-to-end, including budget ownership and performance reporting.
- Solid understanding of product growth mechanics — referral programmes, activation funnels, lifecycle marketing, and feature adoption.
- Excellent cross-functional collaborator; able to work effectively with product, design, compliance, and regional leadership
- Fluency in English required; proficiency in Filipino, or Bahasa Indonesia is a strong plus.
- Experience in fintech, crypto, or consumer apps is preferred.
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Skills Required
- 5-8 years of growth, performance marketing, or product marketing experience, with at least 3 years focused on SEA markets
- Proven track record of driving measurable growth in Southeast Asia across multiple markets
- Strong analytical skills and comfort with data tools (SQL, Amplitude, Mixpanel, or equivalent)
- Experience managing multi-channel campaigns end-to-end, including budget ownership and performance reporting
- Solid understanding of product growth mechanics: referral programs, activation funnels, lifecycle marketing, feature adoption
- Excellent cross-functional collaboration with product, design, compliance, and regional leadership
- Fluency in English
- Proficiency in Filipino or Bahasa Indonesia
- Experience in fintech, crypto, or consumer apps
OKX Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OKX and has not been reviewed or approved by OKX.
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Fair & Transparent Compensation — Pay is considered competitive or above market, especially in engineering, product, and legal roles across major hubs. This positioning is consistently cited as a major attraction for candidates.
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Healthcare Strength — Role descriptions indicate comprehensive medical, dental, vision, life, and disability coverage, with employer-paid premiums in some cases. Health coverage is highlighted alongside core benefits like PTO and parental leave.
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Wellbeing & Lifestyle Benefits — Allowances for education and fitness, meal perks and snacks, team-building budgets, and structured learning programs are described across locations. These extras enhance the total rewards package beyond base pay.
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The Company
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
