The Role
Manage and optimize paid search campaigns globally, driving user acquisition and growth while collaborating with SEO and data science teams.
Summary Generated by Built In
Are you an ambitious hands-on Paid Search specialist? Then we have an excellent opportunity for you!
At Crypto.com we are committed to accelerating the adoption of cryptocurrency, with a relentless focus on innovation and growth through product development and client acquisition. We are a trusted industry leader in regulatory compliance, security, and privacy. We advertise globally and on a variety of products, from crypto trading to stocks, sports and prediction markets.
We are looking for an outstanding talent in Paid Search and App Marketing to build and optimize our Search accounts globally. Google Ads and ASA engines have no secrets for you. You can build campaigns thoroughly and rapidly, and you are relentlessly leveraging opportunities for growth and experimentation.
Due to the level of advancement and scale of our efforts, we seek a specialist who can be both at the cutting edge of technology while being capable of steering a complex and extensive portfolio of accounts. In turn, we promise the highest level of tech support and resources, internally and from vendors, as well as constant product development and opportunities for personal growth. This is your chance to truly stretch your capabilities and impact to the maximum extent.
Responsibilities
- Campaign Management: Manage paid search campaigns across major platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads.
- Global User Acquisition: Drive the expansion of our user base globally for both web and app, focusing on achieving high-quality, high-volume growth and maximizing return on investment.
- Advanced Strategy Development: Craft and implement cutting-edge paid search strategies and operational models at scale, launching new product lines through research and implementation
- Cross-Functional Collaboration: Work closely with data science and SEO teams to ensure cohesive and integrated marketing strategies that align with business objectives.
- Operational Excellence: Optimize large-scale, complex operations by utilizing industry-leading paid search methodologies, tools, and platforms to achieve superior performance.
- Budget Management: proactively manage budget allocation and pacing across campaigns to ensure optimal ROI and the successful achievement of key performance indicators.
- Performance Optimization: optimize creative assets, and improve conversion rates through the refinement of landing pages, ad copy, keywords, and audiences.
- Market Intelligence: Stay ahead of industry trends, search engine updates, and evolving financial user behavior to ensure campaigns remain competitive and highly effective.
- Competitive Analysis: Conduct thorough competitive analysis and benchmarking to identify market opportunities and gaps within the financial sector, adjusting strategies as necessary.
- Data-Driven Decision Making: Partner with data and analytics teams to build dashboards, analyze performance metrics, and identify opportunities, ensuring all strategic decisions are informed by actionable insights.
- Stakeholder Reporting: Prepare and present clear, comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders and leadership.
Requirements
- Educational Background: A degree in Marketing, Business, Finance, or a related field
- Hands-On Experience: A minimum of 5 years of professional experience in hands-on paid search marketing, with an excellent track record in web and app growth.
- Industry Advantage: Prior experience in Finance or Tech is a plus
- Platform Use: Demonstrated deep expertise in Google Ads and Apple Search Ads, coupled with proven success in scaling campaigns globally
- Innovation Mindset: A demonstrable passion for innovation, continuous learning, and driving excellence within the paid search landscape.
- Analytical Mindset: Possess a strong analytical mindset, with the ability to effectively interpret data and translate insights into actionable strategies.
- Financial Management: Proven experience in effectively managing meaningful budgets across diverse channels and platforms to achieve ambitious growth targets.
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The Company
What We Do
Crypto.com was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. Crypto.com serves over 10 million customers today, with the world’s fastest growing crypto app, along with the Crypto.com Visa Card — the world’s most widely available crypto card, the Crypto.com Exchange and Crypto.com DeFi Wallet.
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