Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
Senior Growth Manager - Generosity & FlowthroughAbout FanaticsFanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
Role OverviewWe're seeking a Generosity & Flowthrough Strategy Senior Manager to own how Fanatics Casino allocates promotional generosity and how that generosity flows through to player value and broader business economics. This is a highly analytical, high-impact role sitting at the intersection of CRM, Finance and Analytics.
You will set the framework for how generosity budget is allocated, own the efficiency of our promotional spend, and build the financial models and investment cases that justify how we spend to grow the business sustainably.
KEY RESPONSIBILITIES
- Generosity Strategy & Allocation: Own the framework for allocating generosity budget across player cohorts and promotional mechanics, ensuring spend is directed to where it drives the greatest incremental value.
- RTC Performance Management: Continuously monitor and improve Return to Customer (RTC) efficiency across the base, identifying where generosity is under- or over-indexed and adjusting strategy accordingly.
- Flow-Through & Cross-Sell Economics: Build and maintain the flow-through model that connects promotional spend to downstream player value, including the economics of cross-sell between Casino and OSB.
- Financial Planning & Investment Cases: Act as the primary interface with Finance for generosity and promotional spend, building clear, data-backed investment cases for new mechanics, budget changes or strategic tests.
- Analytics & Insight: Partner with Analytics to track cohort and mechanic performance, using data to continuously refine generosity strategy across the base.
- Cross-functional Collaboration: Work closely with CRM, Product and Finance to ensure generosity and flowthrough strategy stay aligned with broader growth objectives.
Qualifications
- 5+ years of experience in a growth, CRM, or commercial strategy role, ideally in iGaming, iCasino or a highly regulated digital business.
- Strong financial modeling skills; comfortable building and defending investment cases with Finance stakeholders.
- Advanced proficiency with SQL, Excel/Google Sheets and BI tools (Tableau, Looker) to analyze cohort and promotional performance.
- Experience designing or managing bonusing/generosity frameworks and measuring their ROI.
- Strong stakeholder management skills across Finance, CRM, Product and Analytics.
Nice to Have
- Experience with RTC/Return-to-Player modeling in an iCasino context.
- Background in pricing, revenue management or promotional economics.
- Exposure to cross-sell strategy between casino and sportsbook products.
For information about our benefits, please visit https://benefitsatfanatics.com/
Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/
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Skills Required
- 5+ years of experience in a growth, CRM, or commercial strategy role
- Experience in iGaming, iCasino, or a highly regulated digital business
- Strong financial modeling skills
- Ability to build and defend investment cases with Finance stakeholders
- Advanced proficiency with SQL, Excel or Google Sheets, and BI tools such as Tableau or Looker
- Experience designing or managing bonusing or generosity frameworks and measuring ROI
- Strong stakeholder management skills across Finance, CRM, Product, and Analytics
- Experience with RTC or Return-to-Player modeling in an iCasino context
- Background in pricing, revenue management, or promotional economics
- Exposure to cross-sell strategy between casino and sportsbook products
Fanatics Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fanatics and has not been reviewed or approved by Fanatics.
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Strong & Reliable Incentives — Incentives like annual bonuses and overtime opportunities are common, supporting higher total compensation especially in corporate roles. Seasonal premiums and performance bonuses are also cited across roles.
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Healthcare Strength — Multiple medical plan options, mental-health services, and wellness programs are highlighted as core offerings. Additional supports like HSAs/FSAs and condition management further strengthen the health package.
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Parental & Family Support — Paid maternity and paternity leave, fertility benefits, adoption assistance, and gender-affirmation coverage are explicitly included. Childcare support and backup care resources are also referenced.
Fanatics Insights
What We Do
Transforming the licensed sports industry through an innovative vertical e-commerce model that allows Fanatics to quickly design, manufacture and distribute high-quality fan gear across retail channels, better serving the real-time expectations of leagues, teams, fans and retailers in today’s mobile-first, on-demand culture.
Why Work With Us
You don't have to love sports to work here (though we love sports fanatics as well!). Fanatics is an industry leading, multi-billion dollar, international, privately held company with a casual, lofty space in the heart of Downtown Boulder. We have the advantages of a startup, without the pitfalls.
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