The Role
We are seeking an astute, hands-on Senior Performance Marketing Director to lead and scale digital user acquisition across all paid channels for a B2C facing role. This position is mission-critical for driving growth in a dynamic, high-impact environment within the sports contracts industry. You will be responsible for the strategy and execution across key performance channels, focusing on user growth, ROAS, and acquisition cost efficiency. This role requires a proactive leader who understands the sports-trading landscape, consumer behavior, and high-performance growth marketing strategies tailored to sports enthusiasts.
Key Responsibilities:
Own the Performance Marketing Strategy:
-Develop and lead the end-to-end strategy, planning, execution, and optimization of performance marketing initiatives in the US.
-Manage and oversee campaigns across different advertising activities across all media channels, including but not limited to Google (Search, Display, YouTube), Meta (Facebook, Instagram), X/Twitter, LinkedIn, TikTok, and programmatic channels.
Drive Growth at Scale:
- Build and manage full-funnel campaigns focused on user acquisition, activation, and retention within the sports trading sector.
-Identify growth opportunities through continuous experimentation and A/B testing tailored to sports fans.
-Optimize landing pages and conversion flows for both web and app acquisitions in collaboration with Product and Creative teams.
Data-Driven Execution:
- Manage and allocate substantial media budgets with a strong focus on efficiency and ROI.
-Utilize analytics platforms and attribution tools to evaluate campaign performance, user quality, and lifetime value.
-Report on key KPIs and growth drivers to executive stakeholders.
Hands-on Leadership:
- Lead and develop a regional performance marketing team, fostering accountability and continuous learning within the sports contracts niche.
-Cultivate a high-performance culture that is data-informed, user-focused, and agile.
Requirements
- 8+ years of hands-on performance marketing experience, including 3+ years in a leadership role.
- Familiarity with the U.S. sports trading market, including consumer behavior, industry trends, and regulations.
- Deep platform expertise across paid social, paid search, programmatic, and mobile app user acquisition.
- Proven success in managing substantial acquisition budgets and scaling digital marketing for sports trading products.
- Experience in sports trading environments.
- Solid understanding of sports trading products and consumer behavior within this ecosystem.
- Highly analytical mindset with a strong grasp of marketing metrics, attribution models, and funnel performance.
- Comfortable operating in a fast-paced, startup environment characterized by high ambiguity and rapid change.
- Experience marketing to sports enthusiasts, particularly Gen Z and millennial audiences, with a focus on mobile-first experiences.
- Familiarity with community growth strategies within sports trading.
- Proficiency in using tools such as SQL, Tableau, or Looker for in-depth performance analysis.
- Exposure to international markets and knowledge of regulatory-sensitive user acquisition.
Nice to Have:
Crypto.com Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Crypto.com and has not been reviewed or approved by Crypto.com.
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Fair & Transparent Compensation — Pay is considered market‑competitive in select engineering, product, trading, compliance, and senior roles, with external postings and salary snapshots indicating strong bands in some geographies. Standout offers appear at higher levels, reinforcing that top‑of‑band packages are attainable in certain teams.
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Healthcare Strength — Benefit descriptions include medical, dental, and vision coverage across U.S. roles. Core health insurance is presented as part of a standard modern fintech package alongside other essentials.
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Leave & Time Off Breadth — Benefit materials reference PTO, sick time, and attractive annual leave with additional days for occasions. Time‑off provisions are positioned as a consistent element of the offering, with regional variation.
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The Company
What We Do
Crypto.com was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. Crypto.com serves over 10 million customers today, with the world’s fastest growing crypto app, along with the Crypto.com Visa Card — the world’s most widely available crypto card, the Crypto.com Exchange and Crypto.com DeFi Wallet.
