Sr. Manager, Growth Campaigns

What you'll do

Design and lead integrated campaigns

• Design and lead end-to-end integrated demand generation campaigns across digital and offline channels, including paid media, email, and organic, to drive global enterprise pipeline.
• Translate product marketing messaging and content strategy into clear campaign architecture, defining target segments, relevant intent signals, CTAs, channel mix, and success metrics.
• Own campaign timelines, briefs, asset requirements, and approval workflows, coordinating across Content, Digital, Creative, and Field Marketing.
• Lead campaign kick-offs so every stakeholder is clear on their role, outputs, and timing.

Drive pipeline across the full funnel

• Own pipeline contribution from top-of-funnel awareness through MQL generation to SQO progression into pipeline for core campaign initiatives.
• Partner with Sales and BDR teams to keep lead flow tight, align campaigns to live conversations and intent signals, and maintain a feedback loop that improves conversion.
• Lead ABM campaigns using AI workflows, identifying high-value accounts and tailoring messaging and touchpoints accordingly.
• Build intent-based marketing into campaign design: use intent and engagement signals from 6sense and other sources to prioritize accounts, time outreach, and trigger the right touch at the right moment across the funnel.
• Translate intent data into action with Sales and BDRs, surfacing in-market accounts and aligning campaign plays to where buyers are showing demand.

Manage the digital channel mix

• Plan, brief, and optimize paid media across paid search, paid social (LinkedIn and others), display, retargeting, and content syndication, in partnership with channel specialists and agencies where relevant.
• Run webinars and virtual events as campaign vehicles, in partnership with field marketing, from promotion through follow-up and lead capture.
• Coordinate with the AEO/SEO workstream so campaigns reinforce search and answer-engine visibility, not just paid reach.
• Manage syndication and third-party media placements, ensuring lead quality and clean delivery into the funnel.

Align messaging, audience, and conversion

• Partner with Product Marketing so campaign messaging reflects ICPs, buyer personas, use cases, and current market opportunity across Ataccama's product portfolio.
• Work with Field Marketing to adapt global campaign assets for regional audiences and local market needs across North America, APAC, and EMEA.
• Align with the digital team on landing pages, CRO, and on-site components to maximize conversion from paid and organic traffic.
• Build campaign themes and audience signals into Lifecycle Marketing workflows for post-lead nurture and behavior-driven journeys.
Measure, test, and optimize
• Track and analyze performance across the full funnel: CTR, conversion rates, MQLs, SQLs, and pipeline sourced and influenced.
• Review weekly dashboards, produce insight summaries, and contribute to quarterly campaign reviews.
• Run A/B tests and make data-driven recommendations to improve efficiency and ROI.
• Manage campaign budgets and report on spend efficiency and cost per outcome by channel.
• Feed learnings back to Product Marketing, Content, and the wider Growth team to keep targeting and messaging sharp.
• Partner with Marketing Ops on campaign setup, tracking standards, lead routing, and attribution so campaigns run cleanly and stay measurable.
Bring AI into the everyday
• Use AI tools (generative platforms, AI-assisted analytics, and automation in core platforms such as HubSpot, Salesforce, 6sense, Snowflake Intelligence) to increase output, accelerate testing, and personalize at scale.
• Apply AI literacy across the role, from drafting briefs and optimizing copy to interpreting performance data and generating insights faster.
• Stay current on emerging AI applications in B2B marketing and actively bring new approaches to the team.

What you'll bring

• 7+ years of hands-on B2B marketing experience in demand generation and integrated campaigns, including owning campaigns end to end across multiple channels and regions.
• A proven track record running multi-channel campaigns that drive measurable pipeline for global or enterprise accounts, with the judgment to operate independently and make calls without day-to-day oversight.
• Strong experience working with Sales and BDR teams toward shared revenue goals, with a clear grasp of the full demand funnel.
• Practical experience with intent-based marketing: using intent and engagement signals to prioritize accounts, time campaigns, and personalize touchpoints, ideally with a platform like 6sense.
• Working knowledge of HubSpot, 6sense, and Salesforce for campaign execution, lead management, and reporting.
• A data-driven mindset, able to turn campaign performance into clear insights and actionable optimization decisions.
• Excellent project management skills, comfortable running multiple campaigns at once in a fast-paced, collaborative environment.
• Demonstrated AI literacy as an active user of AI tools to accelerate work, raise quality, and scale personalization.
• Highly collaborative and a proactive communicator across global, cross-functional teams.

Why this role matters

Ataccama is scaling demand across three regions, and we need someone who can own the connective tissue between strategy and execution. You will be the person who turns positioning into pipeline, keeps Sales and marketing in lockstep, and brings an AI-first way of working to a team that genuinely values it.