Senior Growth Campaign Manager

What you'll do

Plan and run integrated campaigns

Plan and execute end-to-end demand generation campaigns across digital and offline channels, including paid media, email, and organic, to drive global enterprise pipeline.

Translate product marketing messaging and content strategy into clear campaign architecture, defining target segments, relevant intent signals, CTAs, channel mix, and success metrics.

Own campaign timelines, briefs, asset requirements, and approval workflows, coordinating across Content, Digital, Creative, and Field Marketing.

Lead campaign kick-offs so every stakeholder is clear on their role, outputs, and timing.

Develop flagship integrated campaign concepts end to end: the narrative, hero offer, and creative direction that tie a multi-channel program together, in partnership with Content and Creative.

Own campaign operations and execution mechanics

Own the operational build of campaigns end to end: program setup, audience and list segmentation, and QA before launch.

Build and maintain campaign workflows, nurture journeys, and automation in HubSpot, ensuring clean handoffs into Salesforce and tight sync between systems.

Manage lead lifecycle mechanics in partnership with Marketing Ops: the feedback loop with BDRs.

Maintain campaign hygiene: templates, reusable assets, documentation so campaigns ship consistently and scale without rework.

Troubleshoot execution issues.

Drive pipeline across the full funnel

Own a quarterly sourced and influenced pipeline target across your campaign portfolio, forecasting contribution by program from top-of-funnel awareness through MQL generation to SQO progression into pipeline.

Partner with Sales and BDR teams to keep lead flow tight, align campaigns to live conversations and intent signals, and maintain a feedback loop that improves conversion.

Execute and support ABM tactics using AI workflows, identifying high-value accounts and tailoring messaging and touchpoints accordingly.

Build intent-based marketing into campaign design: use intent and engagement signals from 6sense and other sources to prioritize accounts, time outreach, and trigger the right touch at the right moment across the funnel.

Translate intent data into action with Sales and BDRs, surfacing in-market accounts and aligning campaign plays to where buyers are showing demand.

Equip BDRs and AEs with campaign-tied plays, talk tracks, and outreach sequences so campaigns convert in the field, not just generate leads.

Manage the digital channel mix

Plan, brief, and optimize paid media across paid search, paid social (LinkedIn and others), display, retargeting, and content syndication, in partnership with channel specialists, owning agency and vendor relationships and their performance.

Own organic and owned-channel activation: SEO-aligned content campaigns, landing pages, email, and the website conversion path.

Run webinars and virtual events as campaign vehicles, from promotion through follow-up and lead capture.

Coordinate with the AEO/SEO workstream so campaigns reinforce search and answer-engine visibility, not just paid reach.

Manage syndication and third-party media placements, ensuring lead quality and clean delivery into the funnel.

Own campaign budget allocation across channels: forecast spend-to-pipeline and make trade-off calls on where dollars drive the most efficient return.

Align messaging, audience, and conversion

Partner with Product Marketing so campaign messaging reflects ICPs, buyer personas, use cases, and current market opportunity across Ataccama's product portfolio.

Work with Field Marketing to adapt global campaign assets for regional audiences and local market needs across North America, APAC, and EMEA.

Align with the digital team on landing pages, CRO, and on-site components to maximize conversion from paid and organic traffic.

Build campaign themes and audience signals into Lifecycle Marketing workflows for post-lead nurture and behavior-driven journeys, mapping multi-touch touchpoints to buying stages.

Own the campaign offer strategy: define the assets, tools, and conversion paths (assessments, ROI tools, demo journeys) and the gated/ungated approach that turns attention into pipeline.

Measure, test, and optimize

Track and analyze performance across the full funnel: CTR, conversion rates, MQLs, SQLs.

Review them weekly, produce insight summaries, and contribute to quarterly campaign reviews.

Own a continuous experimentation roadmap across messaging, audience, offer, and channel, with clear hypotheses and a learning cadence that compounds, and make data-driven recommendations to improve efficiency and ROI.

Manage campaign budgets and report on spend efficiency.

Feed learnings back to Product Marketing, Content, and the wider Growth team to keep targeting and messaging sharp.

Bring AI into the everyday

Use AI tools (generative platforms, AI-assisted analytics, and automation in core platforms such as HubSpot, Salesforce, 6sense, Snowflake Intelligence) to increase output, accelerate testing, and personalize at scale.

Apply AI literacy across the role, from drafting briefs and optimizing copy to interpreting performance data and generating insights faster.

Stay current on emerging AI applications in B2B marketing and actively bring new approaches to the team.

What you'll bring

• 7+ years of hands-on B2B marketing experience in demand generation and integrated campaigns, including owning campaigns end to end across multiple channels and regions.
• A proven track record running multi-channel campaigns that drive measurable pipeline for global or enterprise accounts, with the judgment to operate independently and make calls without day-to-day oversight.
• Strong campaign operations skills: hands-on building, configuring, and QA-ing campaigns in a marketing automation platform, with a solid grasp of lead flow, routing, attribution, and data hygiene.
• Strong experience working with Sales and BDR teams toward shared revenue goals, with a clear grasp of the full demand funnel.
• Hands-on knowledge of HubSpot, 6sense, and Salesforce for campaign execution, lead management, and reporting.
• Practical experience with intent-based marketing: using intent and engagement signals to prioritize accounts, time campaigns, and personalize touchpoints, ideally with a platform like 6sense.
• Deep, hands-on paid media experience - proven track record planning, executing, and optimizing paid campaigns across paid search, paid social (LinkedIn), display, retargeting, and content syndication, including managing budgets, agencies, and vendor performance to a pipeline target.
• A data-driven mindset, able to turn campaign performance into clear insights and actionable optimization decisions.
• Excellent project management skills, comfortable running multiple campaigns at once in a fast-paced, collaborative environment.
• Demonstrated AI literacy as an active user of AI tools to accelerate work, raise quality, and scale personalization.
• Highly collaborative and a proactive communicator across global, cross-functional teams.
• A portfolio of integrated campaigns you have conceived and run, not just executed, with a track record of sourced pipeline.
• A creative and storytelling sensibility, able to shape concept, offer, and copy, not just brief and traffic them.

Why this role matters

Ataccama is scaling demand across three regions, and we need someone who can own the connective tissue between strategy and execution. You will be the person who turns positioning into pipeline, builds the operational engine that makes campaigns run cleanly at scale, keeps Sales and marketing in lockstep, and brings an AI-first way of working to a team that genuinely values it.