About the Team
If you are excited about driving 10X growth for India’s only true (and profitable) e-commerce platform, then this might be the role for you. As part of the Meesho growth team, we drive end-to-end structured growth for Meesho: from improving top of mind awareness to acquisition and activation of new users, all the way to engaging and retaining them, even resurrecting churned users.Beyond increasing the total active user base at Meesho, we are also the custodians of channelizing user intent in the most optimal way (managing homepage, leveraging deal constructs etc.), and increasing repeat preference for Meesho.
What sets us apart from many other organizations is that we are a fully autonomous Growth engine, with our own dedicated Product, Design, Engineering, Analytics and Creative teams - a fantastic and diverse bunch of generalists and specialists, all united by a passion for growth. We also have a good time outside work, but it's best if you experience it first-hand :)
About the Role
As a Senior Growth Associate in our team, you will play a key role in driving NMV within the Growth Team. You will be responsible for planning and executing marketing campaigns & on app activities, identifying new problem areas, and conducting experiments to determine the most effective strategies. You will own the execution, tracking, and performance of all the assets and experiments.
What you will do
- Plan and execute all marketing & on app activities.
- Collaborate with growth, business, and product teams on a wide variety of activities, planning, and execution.
- Monitor key metrics to ensure continuous improvement and quality checks for optimal results.
- Track, analyze, and report the performance of various initiatives, campaigns, and experiments in a timely manner, providing actionable insights to stakeholders.
- Stay up-to-date with industry best practices and innovations to improve relevant metrics within the app.
- Coordinate with stakeholders across the organization to optimize the platform.
What you will need
- A graduate degree in any discipline.
- 1-3 years of experience in startups or consumer internet companies, preferably in growth or category marketing roles.
- Strong analytical skills with proficiency in MS Excel and other analytical tools, demonstrating the ability to interpret data and derive actionable insights.
About us
Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.
Our Mission
Democratising internet commerce for everyone- Meesho (Meri shop) started with a single idea in mind -to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.75 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company.
Culture and Total Rewards
Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprises of a comprehensive set of elements - monetary, non monetary, tangible and intangible in nature. Our 11 guiding principles, or "Mantras," are the backbone of how we operate - influencing everything from recognition and evaluation to growth discussions. Daily rituals & processes like “Reflections”, “Listen or Die” , Internal Mobility Program, Talent Reviews, Continuous Performance Management - all embody these principles.
We provide market leading compensation - both cash and equity-based - specific to job roles, individual experience and skill along with our employee centric benefits and work environment. We focus extensively on holistic wellness - through our MeeCare Program - encompassing benefits and policies across physical, mental, financial, and social wellness aspects. This includes extensive medical insurance benefits for employees and their families, wellness initiatives like telehealth, wellness events, and gym & recreational discounts etc. To support work-life balance, we provide generous leave policies, parental support benefits, retirement benefits, and learning and development assistance. Through gratitude for stretched work, personalized gifts, engagement & fun at work - we promote employee delight at the workplace. Many other benefits such as salary advance support, relocation assistance, and flexible benefits plans further enrich the Meesho employee experience.
Know more about Meesho here : https://www.meesho.io/
Top Skills
What We Do
Meesho is India’s fastest growing internet commerce company. We want to make eCommerce accessible to all. Our vision is to enable 100 million small businesses in India, including individual entrepreneurs, to succeed online. Our mission is to democratise internet commerce by bringing a range of products & new customers online. What started as a reseller-focused platform six years ago has now emerged as a single ecosystem connecting millions of sellers, consumers and entrepreneurs.
