Senior Group Director, eRetail

Senior Group Director,  eRetail 

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL. 

About the role: 

CHANEL is looking for a Senior Group Director of eRetail to join our e-Business Team in New York City.  You will play a leading role in developing the strategy for investment in the eRetail channel, directly supporting the goals and ambitions of the Fragrance & Beauty (F&B) division.  You will harness a deep understanding of the brand initiatives and touchpoints to translate them into brand-right online experiences – attracting and “loyalizing” clients to the brand unique ethos, even beyond conversion and sales. The ideal candidate has a minimum of twelve years' experience in Ecommerce, catalogue and/or Digital Marketing roles.

The rapid acceleration and unique dynamism of the e-Business, retailer.com space has established this channel as a key contributor to omni sales and profitability for the Multi Brand Retail (MBR) business. As this space evolves, this Senior Group Director, eRetail leader will develop and action on dedicated strategy and objectives to ensure the appropriate development and execution of online media and marketing plans for the brand experience, operational effectiveness, and conversion.

What impact you can create at CHANEL: 

• Accountable for shaping the eRetail strategy, driving conversion and sales, and nurturing key relationships internally and externally, to distort exceptionally our branded exposure at MBR eRetail.  

• Ensure efficient collaboration between Global, Marketing, Creative, Tech and other cross-functional teams to deliver on eRetail sales and experiential objectives 

• Forge new relationships with cross-functional teams to expand the impact and potential of the eRetail business. 

• Actively seek new POV’s and educate others on the F&B eRetail business 

• Lead a team responsible for the delivering against the divisional strategy and executing day-to-day operations relating to eRetail with oversight responsibility for key performance drivers 

• Develop a transversal vision, structure, and roadmap for the team, creating broader focus on channel specific opportunities and objectives.  

• Partner to develop unique marketing and sales programs, influencing the organization to test & learn by measuring program effectiveness, and sharing insights for future optimization and improvement.  

• Establish comprehensive monthly insights report to share with division – providing market, competitor, account, brand, and placement insights – aggregating all data sources available to eRetail team (Circana, Similar Web, Syndigo, RMN, Cognos, & Account Feedback) 

• Ensuring the effectiveness of our brand content – display navigation, merchandising, search functionality etc., to ensure a consistent customer experience across MBR accounts 

• Provide insights and strategic recommendations to tailor brand content to retailer and/or platform specific audiences 

• Identify seasonal and long-term growth opportunities based on an in-depth understanding of the competitive landscape, marketplace dynamics, consumer habits and behaviors and brands strategies. 

• Synergize multi and cross channel marketing programming, while partnering with marketing to enhance storytelling for a seamless customer’s experience 

• Work in close partnership with Chanel.com team to help identify synergies and ensuring we are strategically maximizing our total E-Business to unlock true incrementality via retailer.com 

• Partner with Global eRetail teams to align on global parameters, whilst optimizing critical regional and commercial needs 

• Actively build working partnership with Global eRetail team, educating them on the unique online distribution landscape in the US 

• Advocate for US demonstrated opportunities and test ideas to further optimize strategy and deliver on objectives  

• Accountable for ensuring engagement and conversion – partner with account planning to maintain appropriate inventory support and execution of new campaigns. 

• This role will interface with product focus teams to understand future innovations and services, translating these into branded online and offline customer experiences. 

• Lead the development of strategy and execution of eRetail Media investments – actively exploring new opportunities and measuring the performance of placements.  

• Building strong working relationships externally with Retailer Media Networks and internally – particularly with the CHANEL Media team 

• Continue to optimize site monitoring and auditing with respect to Global Guidelines, protecting image first while working to unlock new performance-driving opportunities 

• Lead the planning, management, and financial tracking of the eRetail Budget. Provide strategic recommendations and insights in future investment approach to senior leadership and cross-functional partners. Evolve the process and documentation of budget to streamline and ensure accuracy. Build working relationship with Finance to develop a transparent and proactive approach to managing the eRetail budget, forecasting, actuals, and accruals.  

• Act as point person for CHANEL Legal, Business Transformation, Account Development, and Senior Leadership for any digital POS in the US. Proactively and consistently advocate for the needs and opportunities for eRetail in new or evolving business ventures.  

• Research and conduct exploratory discussions with Vendors in the digital market, to identify potential resources or new business levers for eRetail 

You are energized by: 

• Delivering excellence in a highly collaborative and dynamic work environment 

• Navigating complexity and driving consistent transformation and change  

• Collaborating with passionate teammates   

• People leadership, coaching and development  

 What you will bring to the team: 

• Exceptional business acumen and ability to function as a leader within a matrix organization 

• Proven ability to execute a regional strategy within a global brand context 

• Proven ability to translate brand vision to executable programs, with successful end-to-end oversight of such programs 

• People management experience and ability to empower, engage and inspire the team to lead courageously in meeting business objectives and goals 

• Demonstrated big-picture thinking and experience in a dynamic, high-growth environment 

• Strong skills in strategy and planning, budget and P&L management, sales, merchandising and marketing, and vendor management 

• Demonstrated strength in communication and influencing skills; not only written and verbal, but also in the engagement of internal and external business partners 

• A strategic mindset, but also the desire to be hands on and operational as the role requires this balance 

• Project management and strong analytical and problem-solving skills, able to prioritize and oversee multiple concurrent projects with attention to detail and cross-functional collaboration 

• Ability to work successfully in a fast-paced retailer environment, acumen to lead, influence and innovate quickly as part of an entrepreneurial team 

• Proficiency in common productivity tools (All Microsoft Office programs) 

• Self-motivation, results/performance-orientation and the ability to articulate complex digital/social/tech concepts to a non-digital audience 

Position Logistics:  

• This position is based in New York City, with a hybrid work model requiring 3 days on-site at the CHANEL offices in Manhattan 

• Minimum of 12 years of experience with at least seven years in senior Ecommerce, catalogue and/or Digital Marketing roles 

• People leadership experience required 

• Bachelor’s Degree required, MBA preferred 

*Chanel, Inc. reserves the right to edit, change, or make exceptions on designations where circumstances where deemed appropriate.  

Compensation:  

• The anticipated base salary range for this position is $172,600 through $190,000. Base salary is one component of the total compensation for this position. Other forms of variable pay [may/will] be offered for this position. Other components [may/will] include bonus potential, benefits, and/or perks.  

Benefits and Perks:  

• Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure) and a Wellbeing fund   

• Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)  

• Generous paid time off policies to include vacation, holiday, sick and volunteer days   

• 401K and other incentives   

• Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program  

• Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking  

Additional Information:  

Chanel is a private company whose values are grounded in creating the conditions for people to perform at their best and feel fulfilled and confident in their work. We offer a unique work environment where individuals are encouraged to better understand the brand, the business, and motivations, so that together we can unlock the possibilities of growth. This is reflected in:  

Diversity and Inclusion:  

• At CHANEL, we are intentional in promoting Diversity & Inclusion. We foster respect, empathy and dignity for all.  We believe strongly that the diversity of our people across the full spectrum of human differences is essential to our organisation and the connections we have with each other and our clients.   

• We offer Employee Resource Groups in the US that are voluntary, open to all, employee-led groups formed around a shared identity or lived experience, whose aim is to foster a diverse, inclusive, and equitable community aligned with the values and missions of the communities they support.  

Chanel Community:  

• CHANEL Community empowers our employees to channel their passions, talents and sense of purpose to contribute to and learn from our communities.  

• Employees are encouraged to take time off annually to volunteer through CHANEL Community. CHANEL also matches employee donations to select charitable organizations.  

Sustainability:  

• CHANEL Mission 1.5° is our climate action plan. It is focused on transforming the business in line with the ambitions of the Paris Agreement on climate change to limit the average global mean temperature increase to 1.5 degrees Celsius above preindustrial levels.  

• Employees are encouraged to contribute to our US Sustainability efforts at the corporate level and within the divisions, through organized taskforces and initiatives.  

Arts and Culture:  

• We are committed to extending our legacy of cultural engagement. Global support includes the CHANEL Culture Fund, which supports a select group of leading art culture institutions across the globe, and the CHANEL Next Prize for the next generation of creative talent.  US support currently includes Annual sponsorship of the MoMA film program, Tribeca Film Festival programs and Through Her Lens, Support of the Academy Gold Fellowship for Women and Sponsorship of the BAAND Together Dance Festival at Lincoln Center.  

Fondation Chanel:  

• Since 2011, Fondation CHANEL’s mission is for women and girls to be free to shape their own destiny.  Through multi-year partnerships with financial and technical support, Fondation CHANEL is committed to improving the safety and autonomy of women and adolescent girls around the world, impacting over a million women and girls in its first 10 years.      

• For more information, please navigate to the Fondation Chanel website here    

Career and Leadership Development:   

• We have dedicated in-house teams focused on supporting the onboarding of employees, developing leadership skills via custom programs like Imagine Chanel People, Heart of Leadership and group and individual coaching, and blended online and live classes offered on our Bloom platform and by skilled trainers, such as Shape Your Career, to develop career building skills.  

*Chanel, Inc. benefits and perks are dependent on eligibility and subject to modification by Chanel at any time.