500M+ downloads. 77M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
As a Senior Graphic Designer at Flo, you lead the creation of emotionally compelling, brand-consistent visuals that power user acquisition. You work across channels to transform complex information into accessible and visually engaging formats, actively shaping Flo’s acquisition pipeline and visual identity.
Responsibilities/tasks- Design visually compelling static and animated graphics across marketing campaigns, product experiences, and medical education.
- Collaborate with cross-functional teams (UA, product, content, medical, social) to conceptualize and execute visual assets that drive engagement and understanding.
- Translate complex health and scientific topics into easy-to-digest illustrations and infographics.
- Utilize insights from user research, experimentation (e.g., A/B testing), and analytics to refine design outputs for effectiveness.
- Mentor junior designers and freelancers, providing guidance on quality, process, and visual storytelling.
- Ensure that all creative output aligns with accessibility standards and inclusive design principles.
- Stay up to date with design trends, tools (including AI), and innovation relevant to health communication.
- Present creative concepts clearly to stakeholders, incorporating feedback while maintaining strong design rationale.
- Produce basic to mid level animations / video edits to compliment static concept production (a plus)
- Elevate the quality, clarity, and brand consistency of visual design across marketing.
- Improve user comprehension and engagement through effective storytelling and design craft.
- Support cross-functional teams with design solutions that influence campaign outcomes and product metrics.
Basic Qualifications:
- 5+ years of experience in graphic design, with significant experience in digital or app-based contexts.
- Advanced proficiency in Figma, Adobe Illustrator, and Photoshop; working knowledge of After Effects.
- Strong portfolio demonstrating visually engaging designs across channels (ads, app, social).
- Understanding of design for impact — from A/B tested assets to inclusive UI/UX visuals.
- Experience collaborating with content, product, and growth teams in a high-velocity environment.
- Excellent English communication and storytelling skills, both visual and verbal.
- Attention to detail and ability to manage multiple design tasks in parallel.
Preferred Qualifications:
- Experience mentoring or onboarding designers, setting visual quality standards.
- Background in health, education, or behavior-change-related design.
- Comfort working with AI-assisted creative tools (e.g., ChatGPT, Midjourney, Runway, Adobe Firefly).
- Familiarity with motion and video editing software (a plus)
#LI-DL1 #LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Top Skills
What We Do
Flo is the essential female health partner. We are building a better future for female health by helping women harness the power of their body signals.
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Flo in numbers:
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#1 period tracker in the USA by active audience
#1 most downloaded female health app worldwide
47 million monthly active users
240 million installs
28M women got pregnant while using Flo (the number indicates users who logged pregnancy in app during 2015-2022)
Flo prioritizes safety and keeps a sharp focus on being the most trusted digital source for women's health information.
Flo intensively uses Data Science and AI to deliver the most personalized content and services available.
Flo is currently available in 22 languages on iOS and Android. 55% of users are located in the US and Europe.
We are committed to putting privacy of our users first. Our users trust our technology to keep their sensitive information private and we are responsible for providing a safe and secure platform for them to use. We regularly carry out privacy assessments to monitor risks including data protection impact assessments and third-party risk assessments. In March 2022 Flo completed an external, independent privacy audit which confirmed there are no gaps or weaknesses in our privacy practices.
