The ideal candidate is a highly skilled analyst with deep channel knowledge and the ability to translate complex datasets into clear insights that drive marketing effectiveness, pipeline creation, and revenue impact. This role is both hands-on and strategic, partnering closely with marketing, sales, operations, and leadership to elevate how data informs global decision‑making.
**This is a hybrid role based at one of our hub locations, with a minimum in-office requirement of two days per week.We offer:
- Career Development
- Competitive Compensation and Benefits
- Pay Transparency
- Global Opportunities
Learn More Here: https://www.dematic.com/en-us/about/careers/what-we-offer
Dematic provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The base pay range for this role is estimated to be $85K-$120K at the time of posting. Final compensation will be determined by various factors such as work location, education, experience, knowledge, and skills.
Tasks and Qualifications:What You Will do in This Role:
Multi-Channel Data Analysis & Reporting
- Lead global reporting architecture, ensuring data quality, consistency, and scalability across regions and marketing teams.
- Source, validate, and unify data from SEO, paid search/display, social, YouTube, email/automation (Marketo), and other digital platforms.
- Build and maintain enterprise-ready dashboards in Power BI, Looker Studio, Adobe Analytics, and Salesforce, enabling real-time visibility into performance and business impact.
- Define and operationalize global marketing KPIs, diagnostic metrics, and reporting standards.
- Deliver advanced performance analysis that connects marketing activity to MQLs, SQLs, opportunities, and revenue.
- Develop and continually refine attribution frameworks and ROI models by channel, region, and campaign.
Customer Journey & Business Impact
- Lead end-to-end measurement of marketing’s influence across the customer journey, from awareness to revenue.
- Partner with sales, business development, and operations to align Salesforce pipeline data with marketing activities and business goals.
- Facilitate recurring insights reviews with regional and channel stakeholders, recommending optimizations and ensuring actionability.
- Provide forward-looking insights to support forecasting, scenario planning, and budget prioritization.
Tools, Technology & Enablement
- Evaluate and recommend analytics platforms, measurement methodologies, and emerging technologies.
- Ensure high data accuracy, troubleshoot technical issues, and drive adoption of reporting tools across teams.
- Maintain expert knowledge of core systems including Google Analytics, Adobe Analytics, Marketo, Salesforce, Snowflake, Google Search Console, social platforms, tag management systems, and virtual event tools.
- Use AI and automation to enhance data processing, anomaly detection, predictive insights, and operational efficiency.
- Market Research & Competitive Intelligence
- Conduct advanced benchmarking and competitive analysis to contextualize marketing performance.
- Provide insights into industry trends, evolving channel standards, and competitor strategies.
- Translate research findings into actionable recommendations for marketing and leadership teams.
What We Are Looking For:
Required
- Bachelor’s degree in Marketing Analytics, Business, Data Science, or a related field.
- 6+ years of experience in digital marketing analytics, ideally in a global or B2B environment.
- Strong proficiency in Power BI, Looker Studio, Google Analytics, Adobe Analytics, and Salesforce.
- Hands-on experience with Marketo reporting and marketing automation measurement.
- Advanced Excel skills (PivotTables, INDEX/MATCH, advanced formulas).
- Strong PowerPoint skills with the ability to create executive-ready visualizations.
- Expertise in attribution modeling, funnel analytics, and ROI measurement.
- Experience with A/B testing, conversion optimization, and experimentation frameworks.
- Demonstrated ability to lead analytics initiatives, work independently, and collaborate with cross-functional global teams.
Preferred
- Experience in supply chain, logistics, material handling, or warehouse automation industries.
- Familiarity with ABM platforms
- Experience with SQL or other query languages.
- Knowledge of data governance and global privacy regulations (GDPR, CCPA).
- Prior experience supporting global, multi-region marketing operations.
- Ability to work in-office a minimum of two days per week at one of Dematic’s hub office locations.
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What We Do
Looking to make your move? Then you’ve come to the right place! We are the KION Group, and the world of intralogistics is our home. Our solutions ensure the smooth flow of materials and information in production plants, warehouses, and distribution centers in over 100 countries. We have around 41,000 employees who make a real difference, helping us to become who we are today: the biggest manufacturer of forklift trucks and warehouse handling equipment in Europe, and one of the world’s leading warehouse automation providers. Successful? We are, but it’s all down to the motivated, highly trained, and multi-talented people that work for us. Would you like to be part of an international, diverse team? We can offer you interesting jobs and exciting career opportunities in an innovative, rapidly-growing, and forward-looking industry. With us, you benefit from numerous development opportunities in a globally active group, including the possibility of working at one of our locations abroad on a temporary basis. No matter which of our sites you work at, the KION values—integrity, collaboration, courage, and excellence—shape our individual action and our collaboration with colleagues, managers, customers, suppliers, and applicants both nationally and internationally. Who makes up the KION Group? With our international brands Linde Material Handling, STILL, and Baoli, as well as regional brands Fenwick and OM, we stand for exceptional technology and service expertise for forklift trucks and warehouse handling equipment around the world. Dematic expands the portfolio with its automated material handling solutions for intralogistics processes in warehouses, production, and sales
