Senior Global Brand Manager

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Dedicated to innovation, our Surgical business unit is focused on identifying and solving critical, unmet needs in cardiac surgery. In understanding the challenges of open-heart surgery, we partner with surgical teams to deliver modern technologies intended to enhance patients’ quality of life and expand their potential treatment opportunities. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

How you'll make an impact:
• Lead brand strategy and global marketing programs that drive key business initiatives—including product launches, data releases, and market development efforts.
• Set campaign strategy, including positioning, value proposition, and messaging platform for global campaigns
• Lead the end-to-end product naming process, including strategic research to ensure global resonance
• Conduct targeted market research to deeply understand audience segments and generate insights that inform strategic marketing initiatives
• Collaborate across multiple functions, including key stakeholders (e.g., product management, scientific communications, legal and regulatory affairs), to ensure alignment to strategy and timely completion of projects
• Explore and integrate innovative marketing strategies and tactics, including digital media and other new methods that augment traditional marketing tactics
• Oversee creative agency partnerships, effectively managing campaign development and keeping projects on strategy and on time
• Apply consistent execution of Edwards' corporate brand marketing guidelines and trademark requirements
• Act as internal brand steward for Edwards' corporate brand and BU portfolio to ensure they are consistently and meaningfully represented by all internal stakeholders, across all customer touch points worldwide
• Manage assigned brand budgets
• Monitor metrics to track campaign effectiveness and ROI
What you'll need (Required):
Bachelor's Degree 8 years of work experience required or
Master's Degree or equivalent 6 years of related experience working in sales, marketing, or healthcare industry required
Medical device industry experience highly preferred
What else we look for (Preferred):
• Extensive knowledge of brand strategy and positioning, leading strategic frameworks for messaging and campaign development
• Substantial experience in applying brand strategy to omnichannel product launches and market development campaigns
• An innovative mindset, contributing to the development of new concepts, techniques, and standards that push our brand forward
• Knowledge and understanding of brand communication channels; print, digital and new media production
• Excellent communication and interpersonal relationship skills with ability to drive achievement of objectives
• Understanding of related aspects of brand marketing concepts and principles
• Strong project management skills when balancing multiple competing priorities
• Strict attention to detail
• Ability to manage competing priorities in a fast paced environment
• Demonstrates leadership on owned projects, working closely with cross-functional partners and managing needs and messaging to upper management
 

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California, the base pay range for this position is $118,000 to $167,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).  Applications will be accepted while this position is posted on our Careers website.   

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

COVID Vaccination Requirement

Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.