Arc'teryx Equipment

Senior Global Brand Manager

Reposted Yesterday

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North Vancouver, BC

Hybrid

125K-156K Annually

Senior level

Design

The Role

As Senior Global Brand Manager, you will drive brand strategy for the Climb category, build industry relationships, and work on global marketing strategies. You must be connected to the climb community and have extensive marketing experience in the outdoor industry.

Summary Generated by Built In

Your Opportunity at ARC’TERYX:

As the Senior Global Brand Manager - Climb at Arc’teryx, you own the global positioning and direction of the brand across our Climb activity category. As the business’ industry expert, you are a leader within the brand marketing team, ensuring the perspectives of the endemic climb community are represented and integrated across the brand. You apply your in-depth knowledge of the sport to influence the global brand strategy and key storytelling calendar, ensuring regional integration and brand consistency. Your strategic product positioning and clear GTM strategies and briefs create global brand energy through key products, innovations and stories.

Above all, you are deeply connected to the climb community, understanding every nuance of the sport – events, athlete mindsets, brand and product.

This role can be hired remote and will require regular travel into the North Vancouver headquarters. Business operations occur in the Pacific time zone.

Meet Your Future Team:

The Brand Marketing team is the direct connection between the guest and the Arc’teryx brand through content and experience. We work in lockstep with our Regional Brand Marketing, Creative, Communications, Sports Marketing, Community, and Operational Teams, as well as our Partners and Agencies to create experiences and tell stories that are relevant, thought-provoking and true to who we are.

If you were in the Senior Global Brand Manager – Climb role now, here are some of the core activities you would be doing:

Driving and maintaining the long-term strategy and positioning across the climb category.
Influencing the direction of the brand within climb across the organization, working in lockstep with design and product merchandizing to drive growth within the category
Strategic thinking and relationship building, working with partners across the business to bring the brand vision to life within your category
Supporting the development of the global GTM strategy, seasonal brand objectives and key product briefs
Leading integration of the strategy across global and regional marketing channels and partners, including but not limited to brand narrative, sports marketing, partnerships, public relations, events and community
Fostering close collaboration with the product design team and regularly attending design meetings and insights sessions
Leveraging consumer insights, market trends and competitive analysis to inform and drive strategic decisions
Cultivating and maintaining relationships with key industry leaders and external partners to maximize influence and collaboration
Representing the brand at industry events and distilling information and trends to share back across the business

Here are some of the things you could be working on in the future:

Leading global strategy for a year-round climb calendar
Partnering on a 5-year events and partnerships roadmap to support strategic goals
Rising as a leader across the organization, using your endemic voice to ensure long term authenticity in the business

Are you our next Senior Global Brand Manager – Climb?

You have a bachelor’s degree in Marketing, Advertising, Communications or a related field
You have 8+ years of relevant experience within a global organization and a deep understanding of brand and product marketing in the outdoor industry
You are authentically connected to and acutely aware of the outdoor industry, technical outdoor product, and are connected to the culture of outdoor sport, specifically within the climb community
You have a proven track record of building successful strategic marketing plans within brand and/or product marketing
You are a relationship builder and people connector – you have proven experience working and connecting with people from the outdoor industry across the globe
You have an entrepreneurial mindset – you enjoy thinking outside the box and search for solutions or improvement to any situation
You have strong awareness of the Arc’teryx brand, product and consumer
You remain highly flexible and creative when faced with ambiguity
Your passion for work is paralleled by your passion for getting outside

Equal Opportunity

Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

Leave it Better

We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way.

Join us in creating positive change in ourselves, our communities, and the world.

Live it. Get out there - the mountains make us better

Disruptive evolution. In pursuit of better. Always.

Commit. We set bold objectives and see them through.

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The Company

HQ: North Vancouver, BC

1,301 Employees

Year Founded: 1989

What We Do

Arc’teryx is a global design company based in North Vancouver, B.C. that specializes in technical high-performance outerwear and equipment. We design and manufacture a wide range of mountain sports outdoor apparel and equipment for all conditions and experiences, including mountaineering, ice and rock climbing, skiing, snowboarding, and trail running.

Our company is built on a passionate and relentless commitment to design, craftsmanship and performance. We have a unique construction process that enables us to create technical products that can be trusted to perform at the point of extreme need. We are uniquely positioned in our industry as we have our own factory located in New Westminster, BC, which enables us to build products with a meticulous focus on detail and performance. We leverage this manufacturing knowledge and share it with our global partner factories.

In the Coast Mountain Range behind our headquarters and design centre in North Vancouver, we field test our products in real world conditions allowing us to create the best-fitting, longest-lasting, highest-performing technical products available. We distribute our outerwear and equipment through more than 3,000 retail locations worldwide, in over 40 countries globally, including 38 branded and outlet stores in Europe, North America and Asia. The company started with six employees in 1989 and now has more than 1000 employees in Canada.