The Apex Group was established in Bermuda in 2003 and is now one of the world’s largest fund administration and middle office solutions providers.
Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard-working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over circa 13,000 employees across 112 offices worldwide.Your career with us should reflect your energy and passion.
That’s why, at Apex Group, we will do more than simply ‘empower’ you. We will work to supercharge your unique skills and experience.
Take the lead and we’ll give you the support you need to be at the top of your game. And we offer you the freedom to be a positive disrupter and turn big ideas into bold, industry-changing realities.
For our business, for clients, and for you
The Apex Group was established in Bermuda in 2003 and is now one of the world’s largest financial solutions providers.
Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard-working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over circa 13,000 employees across 112 offices worldwide. Your career with us should reflect your energy and passion.
That’s why, at Apex Group, we will do more than simply ‘empower’ you. We will work to supercharge your unique skills and experience.
Take the lead and we’ll give you the support you need to be at the top of your game. And we offer you the freedom to be a positive disrupter and turn big ideas into bold, industry-changing realities.
For our business, for clients, and for you
The role
Position
Senior GEO / AEO /SEO manager
Reporting Line
Reports to: Head of digital marketing
Collaborates with: Sales, CRM, Product, Demand marketing, Content, Data and analytics
This role offers an opportunity to operate at the forefront of one of the biggest shifts in digital marketing - the transition from traditional search to AI-driven discovery. As search evolves from “ranking pages” to “being the answer” and ultimately “being cited by AI,” this role gives you the chance to shape how Apex Group and its sub brands are represented across Google, ChatGPT, and emerging platforms.
Job specification
Strategy and Leadership
- Define and brief an integrated SEO, GEO, and AEO strategy into our AEO/SEO agency and manage the relationship on a day-to-day basis
- Develop a roadmap aligned with commercial goals (traffic, pipeline, revenue)
- Own organic and AI-search channel performance end-to-end
- Act as subject matter expert for evolving search trends and AI visibility
Generative and Answer Engine Optimisation (GEO/AEO)
- Own and manage third party AEO agency relationship to ensure strategic objectives are defined, objectives clarified, deliver plans mapped to timelines and reporting parameters agreed and met
- Optimise brand visibility in AI-generated responses and answer engines
- Develop prompt monitoring frameworks (e.g., key queries across AI tools)
- Improve:
- AI citation rate
- Share-of-model visibility
- Sentiment and positioning in AI responses
- Structure content to be AI-readable, extractable, and authoritative
- Lead initiatives in:
- Semantic SEO and entity optimisation
- Structured data and schema strategies
- LLM content interpretation
Traditional SEO Management
- Own and manage third party SEO agency relationship to ensure strategic objectives are delivered
- Lead technical SEO, on-page optimisation and off-site authority building
- Conduct keyword and intent analysis to drive organic growth
- Oversee:
- Technical audits (site speed, crawlability, indexing)
- Content optimisation and link-building campaigns
- Monitor algorithm updates and adapt strategy accordingly
Content and Experience Optimisation
- Partner with content teams to deliver:
- Answer-first, structured and conversational content formats
- High-performing landing pages and knowledge assets
- Ensure alignment between:
- User intent
- Search intent
- AI interpretation patterns
Performance and Analytics
- Define KPIs across SEO, GEO, and AEO, including:
- Organic traffic, rankings, conversions
- AI visibility metrics (e.g., inclusion, citation, zero-click share)
- Build reporting dashboards and provide insights to leadership
- Translate data into actionable growth opportunities
Cross-Functional Collaboration
- Work with web administration team to ensure technical SEO and AI optimisations are implemented
- Collaborate with marketing, PR, and content on authority-building initiatives
- Influence product and brand messaging to improve discoverability in AI systems
Skills required
Essential
- 8–10+ years in SEO / organic search or growth marketing roles
- Proven experience delivering measurable organic growth
- Strong knowledge of:
- Technical SEO (site architecture, schema, Core Web Vitals)
- Keyword strategy and content optimisation
- Hands-on experience with tools such as:
- Google Analytics, Search Console, SEMrush, Ahrefs
- Strong analytical mindset with data-driven decision-making
- Strategic thinker with strong commercial awareness
- Excellent stakeholder management and communication skills
- Ability to influence cross-functional teams
- Curious, adaptable, and ahead of digital marketing trends
Desirable (Modern Search Capabilities)
- Experience with GEO / AEO / LLM optimisation
- Knowledge of AI visibility tools and how they operate
- Understanding of how AI systems retrieve, interpret, and cite content
- Familiarity with:
- Prompt engineering and testing frameworks
- Structured data and entity-based SEO
- NLP (Natural Language Processing) concepts
Disclaimer: Unsolicited CVs sent to Apex (Talent Acquisition Team or Hiring Managers) by recruitment agencies will not be accepted for this position. Apex operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our exclusive recruitment partners.
Skills Required
- 8-10+ years in SEO, organic search, or growth marketing roles
- Proven experience delivering measurable organic growth
- Technical SEO knowledge (site architecture, schema, Core Web Vitals, crawlability, indexing)
- Keyword strategy and content optimisation expertise
- Hands-on experience with Google Analytics, Search Console, SEMrush, Ahrefs
- Strong analytical mindset and data-driven decision-making
- Strategic thinker with commercial awareness
- Excellent stakeholder management and communication skills
- Ability to influence cross-functional teams
- Curious, adaptable, keeps ahead of digital marketing trends
- Experience with GEO / AEO / LLM optimisation
- Knowledge of AI visibility tools and how they operate
- Understanding of how AI systems retrieve, interpret, and cite content
- Familiarity with prompt engineering and testing frameworks
- Familiarity with entity-based SEO and advanced structured data strategies
Apex Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Apex Group and has not been reviewed or approved by Apex Group.
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Flexible Benefits — Flexible benefits are positioned as being tailored by country, with localized packages and perks that can differ by jurisdiction. Mobility options such as the JUMP program add a non-cash element that can increase the perceived total rewards value for those who can access it.
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Wellbeing & Lifestyle Benefits — Wellbeing support is described as including EAPs, mental-health workshops, mentoring support, and local lifestyle perks like gym or cycle-to-work schemes. These offerings broaden the benefits mix beyond purely financial rewards.
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Retirement Support — Retirement support is described in at least one jurisdiction as including an employer match structure and an additional automatic contribution after tenure. This can strengthen the non-salary portion of total compensation where offered.
Apex Group Insights
What We Do
We are a single-source financial solutions provider dedicated to driving positive change while supporting the growth and ambitions of asset managers, allocators, financial institutions, and family offices around the world. Established in Bermuda in 2003, we have continually disrupted the industry through our investment in innovation and talent. Today, we set the pace in fund and asset servicing and stand out for our unique single-source solution and unified cross asset-class platform which supports the entire value chain, harnesses leading innovative technology, and benefits from cross-jurisdictional expertise delivered by a long-standing management team and over 13,000 highly integrated professionals. As a pioneering data and fintech-enabled company, we are a disruptor driving digital tools into fund and asset servicing. However, our vision to drive positive change extends beyond the industry. The Apex Foundation, a not-for-profit entity, is our passionate commitment to empower sustainable change
