Grassroots Analytics (“GA”) is a political tech company dedicated to breaking down barriers in fundraising for progressive campaigns and causes. To facilitate that work, GA maintains a detailed database on more than 20 million active, left-leaning American donors, including data on net worth, ideological preferences, political donation history, non-profit donation history, demographics, and contact information. Our overall mission is to use that data to amplify forward-thinking voices, causes, and people.
Job Description
The Senior Fundraising Mail Strategist will hit the ground running on a small-but-mighty STAMP team at Grassroots Analytics to help political and nonprofit clients fundraise through direct mail. This person will join the team to oversee day-to-day direct mail production and client management. They will also help streamline processes, develop strategy, and optimize the product. They will work very closely with the members of the STAMP team: the Director of Fundraising Mail the Mail Fundraising Strategist, and the Mail Fundraising Associate. In addition, they’ll work collaboratively with account managers, the art team, the data team, and the nonprofit team to help get mail out the door. STAMP is a growing product at Grassroots Analytics and this position will have ample room for growth alongside it.
Responsibilities
Direct Mail Execution (35%):
- Write and edit compelling fundraising copy for political and nonprofit clients
- Work alongside the art team to develop attention-grabbing direct mail designs
- Create hyper-targeted lists of acquisition prospects in GA’s internal database
- Coordinate with a wide network of printers to foster positive working relationships, maintain efficient timelines, and ensure the team meets critical deadlines
Client Strategy (35%):
- Keep our clients ahead of the curve with innovative and creative solutions
- Propose client budgets, mail calendars, and testing plans to the Director of Mail
- Provide strategic expertise in real time on client calls and email threads
Consulting and Client Management (20%):
- Own and manage political and non-profit Direct Mail accounts
- Work alongside Account Managers to provide seamless customer service
- Oversee day-to-day communications and approval timelines
- Instill confidence and answer questions in order to convert clients into believers of direct mail
Product Innovation (10%):
- Take ownership of all operational processes and streamline them for efficiency
- Propose product innovations and business strategies to the Director of Mail
Additional responsibilities as needed
The Senior Direct Mail Strategist will report to the Director of Mail
Qualifications
The ideal candidate:
- Has strong writing and editing skills – can write a powerful fundraising letter in under an hour
- Knows direct mail production steps and schedules like the back of their hand
- Takes a leadership role in tracking deliverables and deadlines
- Has experience managing large-scale direct mail programs
- Is passionate about democratizing campaign fundraising – Grassroots Analytics is proud to support candidates up and down the ballot and from non-traditional backgrounds.
In addition, this candidate should have 2-4 years of experience (looking for quality over quantity!) in each of the following areas:
- Direct mail strategy
- Political and/or nonprofit fundraising
- Project management and/or client management
The base salary range for this position is $70,000–$85,000 plus benefits. This is a full-time, in-office position based in our office in Chinatown at 806 7th St NW, Washington, D.C. 20001
We offer 33 days of PTO + two additional days for every year with GA; 11 federal holidays; and full office closure between Christmas and New Years. Additional benefits include healthcare, dental, and vision insurance; paid parental leave; mental health and sick days; commuter benefits; wellness stipend, 401K with employer match; profit sharing; and more.
Applications are welcomed on a rolling basis, to be considered until the position is filled.
Grassroots Analytics is an equal opportunity employer, committed to providing a diverse, inclusive, and welcoming environment where everyone is empowered to do their best work. Grassroots Analytics does not discriminate on the basis of race, color, religion, gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status.
Skills Required
- Strong writing and editing skills
- Experience in direct mail strategy
- Experience in political and/or nonprofit fundraising
- Project management and/or client management experience
- Leadership in tracking deliverables and deadlines
- Management of large-scale direct mail programs
What We Do
Grassroots Analytics operates a high-end consumer database of left-leaning Americans. We lead our industry in quality contact information, political preference analysis, biographical details, and net worth data. Founded in 2017, Grassroots Analytics began as a political data company. By 2019, Grassroots Analytics held a majority political data market share, and began exploring other consumer data markets. Grassroots Analytics now jointly owns and operates several innovative consumer data companies: GA Campaigns, GA Capital Raise, and GA Non-Profit.
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