At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Why join us?
Our vision- we are building the worlds most admired and compelling brand ecosystem
Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences
At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
- Think without limits - Think fast, think fearlessly, and take the team with you
- Own it and back yourself - Own the basics, own your role and own the results
- Be relevant - Relevant to our people, our partners and the planet
Are you ready to join the Fearless?
Job DescriptionWe’re looking for a Senior Front-End Software Engineer to join our agile, product-aligned engineering teams. This is a senior individual contributor role with clear expectations around technical ownership, engineering leadership, and delivery at scale.
You’ll be front-end focused, playing a key role in shaping the customer experience across our MACH-based digital platform (Microservices, API-first, Cloud-Native, Headless), which powers 70+ websites and mobile applications across multiple Frasers Group brands. Beyond delivery, you will act as a technical mentor for our wider front-end community and a key partner to our Design, Product, and Content teams.
This role goes beyond feature delivery. As a Senior Engineer, you’ll influence technical direction, raise engineering standards, and help teams make better long-term decisions around performance, quality, and maintainability.
Key Responsibilities
- Drive front-end architecture decisions including component design, state management, and application structure.
- Contribute to and influence shared design systems and front-end standards used across brands and squads.
- Lead the design and implementation of complex front-end solutions using modern frameworks (primarily React, NextJS and TypeScript).
- Provide technical leadership through code reviews, mentoring, and pairing; ensuring coding standards are kept while raising the capability of engineers around you.
- Act as a senior technical partner to Product, Design, and Content teams—shaping solutions from discovery through to delivery and providing technical support on how to use certain systems.
- Take ownership of critical customer journeys, ensuring high standards of usability, accessibility, performance, and resilience.
- Build, consume, and evolve GraphQL and REST APIs, contributing to Node.js backend services where required.
- Champion engineering best practices: code quality, testing strategy, performance optimisation, and security.
- Stay ahead of front-end and full-stack trends, bringing informed, pragmatic innovation into the platform.
- Stay active in the tech community, attending conferences and bringing back new ideas and knowledge to the platform.
- Proactively identify technical risks, platform constraints, and opportunities for improvement e.g. CI/CD pipelines, developer experience, and delivery flow.
Essential experience:
- Significant commercial experience as a Senior Front-End or Full-Stack Engineer in large-scale production environments.
- Experience mentoring junior and mid-level engineers and supporting their technical growth.
- Expert knowledge of JavaScript and TypeScript.
- Deep experience with React and NextJS (or equivalent modern front-end frameworks).
- Strong communication skills and experience building relationships with Design, Product, and Content teams.
- Strong understanding of web performance, accessibility (WCAG), and responsive design.
- Experience working across the full software development lifecycle, including testing, CI/CD, and automation.
Desirable Skills:
- Experience working in MACH / composable commerce architectures.
- Knowledge of Core Web Vitals and front-end performance monitoring.
- Familiarity with Azure or other cloud platforms & Infrastructure as Code (e.g. Terraform).
- Event-driven or distributed system exposure.
- A strong DevOps mindset and comfortable working in containerised environments.
What’s next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.
What We Do
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast. We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come. We’re not sitting back – there’s no room for hesitation.
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