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The Role
The consultant will create impactful cross-channel marketing strategies for clients, optimize campaigns, track revenue, and build client relationships.
Summary Generated by Built In
ABOUT APPLY DIGITAL
Apply Digital is a global experience transformation partner. We drive AI-powered change and measurable impact across complex, multi-brand ecosystems. Leveraging expertise that spans across the customer experience lifecycle from strategy, design to engineering and beyond, we enable our clients to modernize their organizations and maximize value for their business and customers.
Our 750+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group.
Apply Digital was founded in 2016 in Vancouver, Canada. In the past nine years, we have grown to ten cities across North America, South America, the UK, Europe, and India.
At Apply Digital, we believe in the “One Team” approach, where we operate within a ‘pod’ structure. Each pod brings together senior leadership, subject matter experts, and cross-functional skill sets, all working within a common tech and delivery framework. This structure is underpinned by well-oiled scrum and sprint cadences, keeping teams in step to release often and retrospectives to ensure we progress toward the desired outcomes.
Wherever we work in the world, we envision Apply Digital as a safe, empowered, respectful and fun community for people, every single day. Together, we work to embody our SHAPE (smart, humble, active, positive, and excellent) values and make Apply Digital a space for our team to connect, grow, and support each other to make a difference.
Visit our Careers page to learn how we can unlock your potential.
ABOUT US:
Apply Digital’s Marketing Services division is a rapidly expanding full-service Martech team with team members in the US, Europe, LATAM, and Asia. As a personalization agency, we bridge the gap between creative, marketing, and strategy. We specialize in cross-channel content strategy, creation, and distribution (email, paid social, push, SMS), and MarTech implementations. We work with 50+ clients, ranging in size from companies like YETI, Upside, and Nutrafol to established marquee brands like A+E Networks, Afterpay, and Stanley Black & Decker.
We are looking to bring on a Freelance Marketing Strategy Consultant to provide strategic support for our top-tier clients.
You’ll engage with internal cross-functional partners and with clients to ensure client business objectives are translated into actionable and impactful digital cross-channel strategies with clear measurements of success and high-quality standards for execution.
WHAT YOU’LL DO:
- Work directly with Ragnarok clients by providing them with strategic planning, ideation, and optimizing new cross-channel (email, web, push, social, SMS, etc.) campaign programs, personalization initiatives, and overall marketing calendar planning, primarily for lifecycle and retention programs, along with writing briefs and approving all created assets.
- Ensure all recommendations have a clear and concise methodology and are appropriately sized for impact, ease of execution, and confidence in results.
- Continually track and develop a clear record of incremental revenue sourced from Ragnarok-owned initiatives.
- Develop strong relationships and rapport with clients, instilling confidence in agency work, advocacy, and referrals.
- Serve as a supporting resource for project extensions and renewals.
- Participate in sales pitches and scoping conversations - serving as a multi-channel growth subject matter expert and helping to identify the appropriate level of effort required to support initiatives.
WHAT WE’RE LOOKING FOR:
- 8+ years of experience strategizing for top-tier brands and/or clients (agency experience not required but is preferred).
- A solid track record of growth marketing successes, and hands-on platform experience with automation tools such as (Iterable, Braze, Segment, Klaviyo, Customer.io, etc.).
- Has extensive knowledge in email, SMS, and push channels, as well as top-of-funnel experience.
- A hands-on approach that delivers sharp strategic insights for clients.
- Have a strong technical edge and a finger on the pulse of trends as it relates to consumer behavior, cross-channel marketing, growth strategies, and all things technology and digital.
NICE TO HAVE'S:
- Has superior written skills, epic organization, email etiquette, and communication skills.
- Has excellent attention to detail, with the ability to read through emails and documents and fully take in all information and break it down into tasks.
- Has worked in project management tools.
- Worked in an organization that has multiple teams and can communicate well cross-functionally.
LIFE AT APPLY DIGITAL
At Apply Digital, people are at the core of everything we do. We value your time, safety, and health, and strive to build a work community that can help you thrive and grow. Here are a few benefits we offer to support you:
Great projects: Broaden your skills on a range of engaging projects with international brands that have a global impact.
An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.
Learning opportunities: We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support.
Generous vacation policy: Work-life balance is key to our team’s success, so we offer ample time away from work to promote overall well-being.
Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences.
Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both.
Apply Digital is committed to building a culture where differences are celebrated and everyone feels welcome. That’s why we value equal opportunity and nurture an inclusive workplace where our individual differences are recognized and valued.
For more information, visit the Diversity, Equity, and Inclusion (DEI) section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by emailing us at careers@applydigital.com.
Top Skills
Braze
Customer.Io
Email
Iterable
Klaviyo
Push
Segment
Sms
Social
Web
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The Company
What We Do
Digital to our core, we are purpose built to transform possibilities for people. We solve complex problems with well-executed solutions tailor-made for continuous growth — we’re ambitious and our clients are too. We work with well-funded start-ups, global brands, and Fortune 1000 companies spanning industries and audiences, including EA, Moderna, League Health, and Realtor.com.
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