Sandbox VR is looking for a Senior Franchise Marketing Manager to build and scale the marketing systems that power successful franchise launches. Supporting primarily U.S. openings, you'll partner with franchisees from approximately 90 days before opening through 45 days after launch, equipping them with the tools, training, and guidance needed to create local awareness, generate demand, and accelerate early revenue.
This is a systems enablement role, not a market-by-market execution role. Success comes from designing repeatable processes, centralized resources, and scalable support that empower franchise partners to confidently execute local marketing while maintaining brand consistency.
What You'll Be Doing:
Develop, optimize, and scale a repeatable pre-opening marketing framework that supports 2–4 franchise launches per month.
Create launch playbooks, timelines, checklists, reporting, budgets, and marketing resources that standardize successful openings.
Partner with Creative, Brand, Growth, CRM, PR, and Operations to deliver localized marketing assets, campaigns, and launch support.
Guide franchisees through local marketing strategies including community partnerships, PR, influencer outreach, paid media, social, CRM, grassroots marketing, and events.
Coach franchise owners through launch milestones while providing strategic guidance that promotes accountability and consistent execution.
Build scalable training resources including guides, webinars, and onboarding materials that enable franchisees to independently execute local marketing.
Establish standardized hiring resources to help franchisees recruit and onboard local marketing or community engagement support before opening.
Source and manage regional marketing vendors, PR agencies, and influencer partners that can support multiple markets simultaneously.
Measure launch performance across bookings, revenue, partnerships, media coverage, reviews, and guest acquisition, using insights to continuously improve future openings.
What Success Looks Like:
Build a repeatable launch marketing system that franchisees confidently adopt.
Improve pre-opening awareness, bookings, grand opening attendance, and first-month revenue.
Strengthen collaboration across Marketing, Operations, and franchise partners.
Expand the field marketing toolkit into a scalable resource that improves every future opening.
Within your first year, you will:
What We're Looking For:
5+ years of experience in field, franchise, regional, retail, hospitality, restaurant, entertainment, or experiential marketing.
Experience supporting new store openings, grand openings, or local market launches that drive measurable business results.
Proven ability to influence franchisees, operators, or multi-unit business owners without direct authority.
Strong project management skills with the ability to manage multiple launches simultaneously.
Experience with local marketing channels including partnerships, PR, influencers, paid media, CRM, community engagement, and grassroots marketing.
Excellent communication, executive presence, and relationship-building skills.
Willingness to travel frequently to support new market launches.
If you're passionate about creating unforgettable guest experiences and building scalable systems that help franchise partners succeed, we'd love to hear from you!
What We're Offering:
- 4% 401k match
- Significant equity grants in a rapidly growing organization
- Robust medical benefits
- Full remote work from any of our currently approved US states
- Monthly internet & phone stipend
Skills Required
- 5+ years of experience in field, franchise, regional, retail, hospitality, restaurant, entertainment, or experiential marketing
- Experience supporting new store openings, grand openings, or local market launches that drive measurable business results
- Proven ability to influence franchisees, operators, or multi-unit business owners without direct authority
- Strong project management skills with the ability to manage multiple launches simultaneously
- Experience with local marketing channels including partnerships, PR, influencers, paid media, CRM, community engagement, and grassroots marketing
- Excellent communication, executive presence, and relationship-building skills
- Willingness to travel frequently to support new market launches
What the Team is Saying
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Sandbox VR Compensation & Benefits Highlights
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Healthcare Strength — Corporate benefits include comprehensive health, dental, vision, and disability coverage described as robust, including mentions of “amazing health benefits.” Coverage spans core medical areas and is positioned as a top-tier element of the corporate package.
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Retirement Support — The corporate package includes a 401(k) with company matching alongside retirement savings plans. These elements are presented as competitive components for eligible roles.
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Equity Value & Accessibility — Significant equity grants are offered to corporate employees. This creates tangible ownership upside as part of the total rewards package.
Sandbox VR Insights
What We Do
We’re Sandbox VR, the most advanced virtual reality experience in the world. Our mission is to bring people closer together through world-class immersive experiences, and we’re looking for creative minds that are excited about innovating and orchestrating the growth of a new medium. Our location-based VR technology creates an action-packed social experience that thrills our millions of worldwide guests, and has taken the entertainment industry by storm, and we’re on a quest to push the boundaries of gaming to make the impossible our reality… because here, it’s possible. Sandbox VR is the future of entertainment. With over 66 global combined retail and franchise locations, the most advanced VR technology, premium AAA experiences developed in-house, and an exclusive Netflix collaboration, we’re the most successful and fastest growing location-based virtual reality company on the planet.
Why Work With Us
We’re Sandbox VR, and we’re the most advanced virtual reality experience in the world. With our Hollywood motion capture cameras, 3D body trackers, and haptic suits, we’re operating the next generation of cinemas - where our guests are the stars of their own movies!
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Sandbox VR Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our work model varies by region. Our Vancouver and Hong Kong offices operate on a hybrid schedule: working on-site Tuesday through Thursday and remotely on Monday and Friday. Our teams are onsite in stores, and all other regions operate fully remote.
