What You'll Be Doing:
Drive profitable growth across the network: Lead growth strategy and paid media execution across Meta, Google, TikTok, and new channels. Allocate investment based on incremental bookings , acquisition costs, contribution margin, location capacity and location-level profitability.
Lead creative experimentation: Partner with Content and Marketing to develop and test compelling concepts using guest reactions, gameplay, creators, and audience insights. Build a disciplined testing process that turns successful concepts into reusable assets for corporate and franchise locations.
Grow bookings by location: Partner with Operations and Finance to increase same-store sales, fill available capacity, and tailor marketing investment to local and seasonal daypart demand.
Improve booking conversion: Partner with the website product team to test and improve landing pages, experience discovery, and the booking journey.
Increase repeat visits: Partner with our lifecycle colleague to develop email, SMS, referral, and reactivation programs that bring guests back for new experiences and social occasions.
Build scalable franchise growth systems: Develop campaigns, playbooks, tools, benchmarks, and reporting that help franchise partners generate local demand while maintaining brand consistency. Establish clear expectations and boundaries with franchise partners.
Scale launches and local acquisition: Partner with franchise success manager to build repeatable campaigns for store openings, experience launches, and group events. Equip franchise partners with practical playbooks and performance benchmarks. Ensure successful strategies and learnings can be adopted across the network.
Influence and support franchise partners: Translate performance data into practical recommendations for franchisees and regional operators. Build alignment and drive adoption through clear communication, measurable results, and a strong understanding of store-level economics.
Own measurement: Ability to lead AI-enabled executions. Connect marketing budget, booking behavior, customer data, and store economics. Use incrementality testing, cohort analysis, and clear reporting to guide investment and scale what works. Develop and manage dashboards that provide leadership and franchise partners with actionable performance insights.
What Success Looks Like:
Profitable same-store sales growth across corporate and franchise locations.
Stronger demand during periods and dayparts with available capacity.
A strong preference for picking high-performing, on-brand creatives.
Improved acquisition efficiency, booking conversion, repeat visits, and customer lifetime value.
Successfully launch new locations, seasonal and new experiences marketing campaigns.
Strong franchise-partner adoption of growth programs, tools, and performance standards.
Clear visibility into marketing performance and return on investment at both the system and location levels.
Proven campaigns and learnings adopted across corporate and franchise locations.
What We're Looking For:
10+ years growth marketing experience, with a track record of driving profitable consumer revenue and leading teams,agencies, or both.
Deep, hands-on expertise in paid media, budget allocation, and creative testing.
Experience growing a multi-location, hospitality, entertainment, retail, or other capacity-constrained consumer business.
Strong analytical skills across attribution, incrementality, conversion, retention, contribution margin, and unit economics.
Evidence of turning customer insights into successful creative concepts and new acquisition opportunities.
Experience improving booking or purchase funnels and partnering on lifecycle marketing.
The ability to move between strategy and hands-on execution in a lean environment and work effectively with Finance, Operations, creative teams, and franchise partners.
Practical AI fluency: Demonstrated experience using AI for campaign analysis, creative development, and experimentation, with the judgment to validate outputs against source data and measured results.
What We're Offering:
- 4% 401k match
- Significant equity grants in a rapidly growing organization
- Robust medical benefits
- Full remote work from any of our currently approved US states
- Monthly internet & phone stipend
Skills Required
- 10+ years of growth marketing experience
- Track record of driving profitable consumer revenue
- Experience leading teams, agencies, or both
- Hands-on expertise in paid media, budget allocation, and creative testing
- Experience growing a multi-location, hospitality, entertainment, retail, or capacity-constrained consumer business
- Strong analytical skills in attribution, incrementality, conversion, retention, contribution margin, and unit economics
- Experience translating customer insights into successful creative concepts and acquisition opportunities
- Experience improving booking or purchase funnels and partnering on lifecycle marketing
- Ability to balance strategy and hands-on execution in a lean environment
- Ability to collaborate with Finance, Operations, creative teams, and franchise partners
- Practical AI fluency for campaign analysis, creative development, and experimentation
What the Team is Saying
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Sandbox VR Compensation & Benefits Highlights
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Healthcare Strength — Corporate and eligible roles are described as receiving day‑one medical, dental, and vision coverage, with mental health support included. Coverage is noted across regions such as the U.S., Hong Kong, and Vancouver for eligible employees.
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Retirement Support — A 401(k) plan with a 4% company match after 90 days is available for qualifying U.S. roles. This provides a reliable savings component alongside salary.
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Leave & Time Off Breadth — Corporate roles cite flexible or unlimited PTO, paid sick time and holidays, and roughly 12 weeks of parental leave for full‑time exempt roles. Many positions also note remote‑first flexibility that supports time away when needed.
Sandbox VR Insights
What We Do
We’re Sandbox VR, the most advanced virtual reality experience in the world. Our mission is to bring people closer together through world-class immersive experiences, and we’re looking for creative minds that are excited about innovating and orchestrating the growth of a new medium. Our location-based VR technology creates an action-packed social experience that thrills our millions of worldwide guests, and has taken the entertainment industry by storm, and we’re on a quest to push the boundaries of gaming to make the impossible our reality… because here, it’s possible. Sandbox VR is the future of entertainment. With over 66 global combined retail and franchise locations, the most advanced VR technology, premium AAA experiences developed in-house, and an exclusive Netflix collaboration, we’re the most successful and fastest growing location-based virtual reality company on the planet.
Why Work With Us
We’re Sandbox VR, and we’re the most advanced virtual reality experience in the world. With our Hollywood motion capture cameras, 3D body trackers, and haptic suits, we’re operating the next generation of cinemas - where our guests are the stars of their own movies!
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Sandbox VR Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our work model varies by region. Our Vancouver and Hong Kong offices operate on a hybrid schedule: working on-site Tuesday through Thursday and remotely on Monday and Friday. Our teams are onsite in stores, and all other regions operate fully remote.
