Senior FP&A Analyst - Sales & Marketing

Posted 2 Days Ago
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Hyderabad, Telangana, IND
In-Office
Senior level
Artificial Intelligence • Natural Language Processing
The Role
Serve as FP&A business partner for Sales & Marketing, driving planning, forecasting, performance analysis, and resource allocation. Build driver-based models, track bookings and funnel metrics, evaluate marketing ROI, prepare executive and board reporting, and improve reporting processes and data quality to enable better go-to-market investment decisions.
Summary Generated by Built In

Kore.ai is a globally recognized leader in the conversational and generative AI space helping enterprises deliver extraordinary experiences for their customers, employees, and contact center agents. Kore.ai’s goal is to empower businesses with effective, simple and responsible AI solutions that create engaging interactions. sectors serving over 100M of consumers and 500,000+ employees worldwide. With billions of interactions automated using our AI-powered technology, we have been able to save over $500M for these companies. 


Kore.ai is one of the fastest growing AI companies globally. We are recognized as a leader by the leading technology and industry analysts like Gartner, Forrester, IDC, ISG, Everest, and others. 


Founded in 2014 by serial successful entrepreneur, Raj Koneru, Kore.ai supports customers globally across offices in Orlando, Hyderabad, New York, London, Germany, Dubai Frankfurt, Tokyo and Seoul.


We’re reshaping the way companies harness the power of AI, simplifying and enhancing accessibility. Work alongside some of the brightest minds in the industry to pioneer safe, reliable solutions. Join the Kore.ai team and help companies of all sizes simplify the adoption of advanced AI solutions responsibly.


Job Description

Senior FP&A – Sales & Marketing

Location: Hyderabad


Role Summary

Kore.ai is seeking a highly analytical and strategic FP&A AM to support the Sales & Marketing

organization. This role will serve as a finance business partner to Revenue and Marketing leadership,

helping drive planning, forecasting, performance analysis, resource allocation, and executive decision

support across the go-to-market organization.

This individual will play a critical role in improving visibility into bookings, pipeline, sales productivity,

marketing investment returns, and overall go-to-market efficiency. The ideal candidate combines strong

financial planning and modeling capabilities with an understanding of SaaS revenue dynamics, sales

funnel metrics, and marketing performance drivers.


Key Responsibilities


Business Partnership

• Act as the primary FP&A partner to Sales, Marketing, Revenue Operations, and other go-to-

market leaders.


• Provide financial insight and decision support on topline growth, GTM investments, headcount,

programs, territories, and productivity.

• Partner with business leaders to evaluate strategic initiatives, identify risks and opportunities, and

improve return on investment across Sales & Marketing spend.


Forecasting and Planning

• Lead monthly, quarterly, and annual planning processes for Sales & Marketing, including

budgets, forecasts, headcount plans, commission-related planning inputs, and operating expense

management.

• Support revenue forecasting by partnering with Sales leadership and Revenue Operations to

assess pipeline health, bookings outlook, conversion trends, and key assumptions.

• Develop driver-based models for sales productivity, pipeline generation, capacity planning,

customer acquisition, and marketing performance.

• Support long-range planning for go-to-market investments and growth scenarios.


Performance Analysis

• Track and analyze key business metrics such as bookings, pipeline growth, win rates, quota

attainment, sales productivity, customer acquisition cost, funnel conversion, program ROI, and

marketing-sourced contribution.

• Deliver actionable insights on business performance, including variance analysis against budget,

forecast, and prior periods.

• Monitor spend effectiveness across demand generation, events, digital programs, brand, partner

marketing, and field marketing.

• Evaluate performance of Sales & Marketing investments and recommend actions to improve

efficiency and scalability.


Executive and Board Reporting

Prepare monthly and quarterly executive reporting packages on Sales & Marketing performance.

• Support Board materials, quarterly business reviews, and senior leadership presentations with

clear financial narratives and KPI-driven insights.

• Build standardized reporting frameworks and dashboards that improve visibility into go-to-market

health and investment returns.

Process Improvement and Cross-Functional Collaboration

• Partner with Revenue Operations, Accounting, HR, and business leaders to improve planning

processes, reporting consistency, and data quality.

• Help standardize key sales and marketing metrics, definitions, and management reporting.

• Support the design and refinement of planning processes related to segmentation, territory

planning, headcount productivity, renewals, upsell motions, and resource allocation.

• Drive continuous improvement in financial systems, reporting models, and planning tools to

support a scaling organization.


Qualifications


Qualified CA(ICAI).

• 3+ years of progressive experience in FP&A, strategic finance, or related finance business

partnering roles.

• Experience supporting Sales, Marketing, or go-to-market functions in a SaaS, enterprise

software, or technology company strongly preferred.

• Strong understanding of SaaS business models, revenue forecasting, operating metrics, and sales

funnel dynamics.

• Advanced financial modeling, budgeting, forecasting, and analytical skills.

• Experience preparing executive-level and Board-ready presentations.

• Strong communication skills, with the ability to translate financial data into actionable business

insights.

• Proven ability to work cross-functionally in a fast-paced, high-growth environment.

• High attention to detail, strong business judgment, and the ability to manage multiple priorities

with urgency.


Preferred Skills

• Experience with planning and reporting tools such as Datarails, Adaptive, Anaplan, Pigment,

Netsuite, or similar systems.

• Strong Excel and PowerPoint skills.

• Familiarity with CRM and go-to-market systems such as Salesforce and related reporting tools.

• Experience supporting commission planning, sales capacity modeling, or marketing ROI analysis.

• Comfort working with large data sets and building KPI dashboards.


Success in This Role

In this role, success means:

• improving forecast accuracy and visibility into revenue drivers,

• enabling better Sales & Marketing investment decisions,

• strengthening management reporting and KPI discipline,

• and providing leadership with timely, clear insights that support efficient growth.

Skills Required

  • Qualified CA (ICAI)
  • 3+ years progressive experience in FP&A, strategic finance, or finance business partnering
  • Experience supporting Sales, Marketing, or go-to-market functions in a SaaS, enterprise software, or technology company
  • Strong understanding of SaaS business models, revenue forecasting, operating metrics, and sales funnel dynamics
  • Advanced financial modeling, budgeting, forecasting, and analytical skills
  • Experience preparing executive-level and Board-ready presentations
  • Strong communication skills, ability to translate financial data into actionable business insights
  • Proven ability to work cross-functionally in a fast-paced, high-growth environment
  • High attention to detail, strong business judgment, and ability to manage multiple priorities with urgency
  • Experience with planning and reporting tools such as Datarails, Adaptive, Anaplan, Pigment, Netsuite, or similar
  • Strong Excel and PowerPoint skills
  • Familiarity with CRM and go-to-market systems such as Salesforce and related reporting tools
  • Experience supporting commission planning, sales capacity modeling, or marketing ROI analysis
  • Comfort working with large data sets and building KPI dashboards

Kore.ai Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kore.ai and has not been reviewed or approved by Kore.ai.

  • Fair & Transparent Compensation Pay is characterized as fair or competitive in certain roles, with particular strength noted in senior U.S. go-to-market positions. Pay-and-benefits sentiment also trends toward the middle-to-okay range rather than uniformly negative.
  • Healthcare Strength Health insurance is portrayed as strong in the limited U.S. benefits snapshots available. Core medical coverage is presented as a clear bright spot where details are provided.
  • Parental & Family Support Paid parental leave is presented as comparatively strong, with maternity and paternity leave described as meaningful. Family-related time-off support is one of the more consistently specified benefits elements.

Kore.ai Insights

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The Company
HQ: Orlando, FL
654 Employees
Year Founded: 2013

What We Do

Digital future is headed where convenience and speed coexist with personal and human touch. People should be able to communicate with companies, systems and smart machines in the same way they’d talk to friends and colleagues. Kore.ai strives to achieve this with its unsurpassed innovation in Natural Language Understanding (NLU) to deliver the next generation of human-to-machine interactions, in the form of virtual assistants, for the greater good of our customers and their employees. We are constantly in search of people who share this vision and are fired by values that we believe are at the core of everything we do: an obsession to achieve client success through understanding and empathy, turning every challenge as an opportunity to innovate, a culture of openness, the willingness to embrace bold ideas; and being a trailblazer when it comes to trying, failing (fast) and learning to succeed. A reason why reputed analyst firms like Gartner, Forrester, IDC, ISG, Everest Group, Celent, and more have recognized as a Market Leader. It is not worth living if you are not having some fun – Kore.ai has everything you need to make your career successful, purposeful, and happy. Because digital experiences of today will eventually manifest as conversational interactions and transform the way enterprises interact with their customers, partners and employees, we have every reason to believe you can make a difference.

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