Responsibilities
Lead marketing spend, planning and evaluation across marketing areas (eg performance marketing, PR & Branding, user campaigns, affiliates & KOLs, events & sponsorships).
Analyze the effectiveness of marketing investments, derive insights on ROI, and develop high-impact recommendations for executive business leaders.
Partner with Accounting to ensure accurate monthly financial reporting of marketing activities.
Provide key data insights to help marketers shape new or existing campaigns, continuing to identify growth opportunities, and data-driven recommendations (including guidance on spend) to improve ROI and user growth.
Work with complex datasets, ensuring that our marketing activities are being tracked and measured appropriately by working with cross-functional stakeholders.
Build relationships and collaborate with leaders across Marketing, Data, Regions and Finance team to find solutions to challenges
Drive continuous process improvement, standardization, simplification and reporting enhancements
Requirements
8+ years of experience in an FP&A or strategic finance role supporting Marketing function or in a Marketing role supporting analytics & strategy with Finance background at a large internet company (B2C) Analytical problem solver with extensive experience building complex financial and/or operating models
Ability to craft executive-level presentations and develop succinct narratives outlining the key points of a deliverable and next step action items
Demonstrated abilities to ask the right questions and to use sound business judgment when collaborating with a wide-range of stakeholders
Proficiency in using AI / experience in automation is an added advantage.
Proven proclivity for quickly identifying and methodically resolving potential road-blocks
Skills Required
- 8+ years of experience in FP&A or strategic finance role supporting Marketing function or in a Marketing role supporting analytics and strategy with a finance background at a large internet (B2C) company
- Extensive experience building complex financial and/or operating models
- Ability to craft executive-level presentations and develop succinct narratives with clear next steps
- Demonstrated ability to ask the right questions and use sound business judgment when collaborating with a wide range of stakeholders
- Proficiency in using AI or experience in automation
- Proven proclivity for quickly identifying and methodically resolving potential road-blocks
Binance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.
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Career-Linked Recognition & Rewards — Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
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Flexible Benefits — Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
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Retirement Support — Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.
Binance Insights
What We Do
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com
