Senior Field Marketing Manager

We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.

Who We Are

We’re Alteryx — where every day we empower people to turn data into breakthroughs. We believe in challenging the status quo, putting customers first, and building with integrity and inclusivity. If you’re someone who thrives in fast-paced environments, loves telling stories with data, and gets excited when every release matters, you’ll feel at home here.

What You’ll Do

We’re looking for a strategic, roll‑up‑your‑sleeves Senior Field Marketing Manager to drive regional awareness, engagement, and pipeline across the West Coast and Midwest. You’ll translate corporate campaigns into high‑impact field programs, partner closely with Sales, and own all facets of regional demand and event execution—from roundtables in Seattle to large‑scale conferences in Chicago. 

In this role, you will manage joint promotions, drive attendance and pipeline, ensure event plans are executed flawlessly, and align internal and external stakeholders for mutual success. 

Key Responsibilities:

• Own the regional plan. Build and execute integrated field marketing programs that align to quarterly revenue goals, regional market dynamics, and account priorities. 

• Lead end‑to‑end event execution. Source venues, manage vendors, secure speakers, and oversee logistics for trade shows, user groups, executive roundtables, and partner‑led events throughout the West Coast and Midwest. 

• Drive pipeline & influence. Partner with Account Executives and SDRs to create targeted marketing campaigns, in person activations, and post‑event follow‑ups that convert MQLs to Opportunities. 

• Partner & alliance activation. Collaborate with regional channel and technology partners to co‑sponsor events, webinars, and localized digital campaigns that expand reach and share costs. 

• Measure what matters. Track and report on program performance (registrations, attendance, pipeline, ROI) using Salesforce, Marketo, and Tableau. Optimize investments based on data. 

• Manage budget & vendors. Forecast, allocate, and reconcile regional marketing spend; negotiate contracts; ensure brand consistency across all touchpoints. 

• Travel ~30%. Frequent travel within assigned regions for on‑site event management and customer meetups. 

• Work cross-functionally to ensure smooth execution of joint marketing initiatives across different business units. 

Qualifications & Skills: 

• 5+ years in field marketing, demand generation, or regional event management within B2B tech/SaaS. 

• Demonstrated success driving pipeline in the West Coast and/or Midwest markets; strong understanding of regional business cultures and buying cycles. 

• Proven ability to partner with Sales to design account‑centric programs that accelerate deals. 

• Hands‑on experience with marketing automation (Marketo, HubSpot, or Eloqua) and CRM (Salesforce) systems. 

• Outstanding project‑management skills—able to juggle multiple programs, deadlines, and stakeholders. 

• Data‑driven mindset with proficiency in analyzing funnel metrics and ROI. 

• Clear, persuasive communicator and negotiator; comfortable presenting to executives and external partners. 

• Ability to thrive in a fast‑paced, high‑growth environment with minimal supervision. 

Why You’ll Love Working Here 

• High‑impact, visible role owning two of our most important regions. 

• Collaborative, low‑ego team that values experimentation and rapid iteration. 

• Competitive salary, bonus potential, and comprehensive benefits. 

• Flexible remote work with travel for regional engagement. 

• Join us and help shape how we show up—and win—across the West Coast and Midwest! 

Compensation:

Alteryx is committed to fair, equitable, and transparent compensation. Final compensation will be determined by various factors such as your relevant work experience, education, certifications, skills, and geographic location.

The salary range for this role in the United States is $130,000 – $150,000.

Employees may also be eligible for a wide range of other benefits, such as an annual bonus, medical, retirement, financial, wellness, time off, employee discounts, and others.
#LI-JS1

#LI-REMOTE

Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.

Benefits & Perks:

Alteryx has amazing benefits for all Associates which can be viewed here.

This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.